Nike just dropped the Pure Platinum Air Max 720 and here’s why you’ll want them
Just don't wear them hiking.
As well as proving that it's an absolute game-changer when it comes to innovation with releases like the Adapt BB's, Nike has also cemented itself as a pioneer of style. Following the drop of its iridescent Throwback Future collection, the brand has just released a new iteration of the Air Max 720s and they are absolutely angelic.
Aptly titled Pure Platinum, the new kicks have stepped away from Nike's usual bold aesthetic and instead feature a completely clean colourway. Featuring a crisp triple white colour palette, the Pure Platinums are the monochromatic sneakers of our dreams.
The only hint of colour on the entire shoe is the semi-translucent, subtle silver sheen offered by the toe-to-heel Air Max bubble. The 38mm sole is the largest in Air Max history, offering more air underfoot for the ultimate comfy cushioning and support.
The sneaker upper is largely made up of mesh, while the huge bubble sole is constructed from plastic. White tonal laces and an understated Nike swoosh on the side panel round out the design.
Where can you shop the Pure Platinum Air Max?
The latest kicks retail for $260 and are available in women's sizes US 5-12 as well as in men's sizes US 6-13. There are also kids' sizes available from US 1Y-6.5Y if you feel like decking the whole family out in matching Nike gear.
If the latest Air Maxes are a little too clean-cut for your taste, Nike have also just dropped a truly retro new line with Japanese label Atmos. The collection features pieces in an absolute kaleidoscope of colours that will satiate all your bold colour scheme needs. You can shop the collaboration now from the Nike site.