Why you’re going to want Nike’s Joyride sneakers
Feel lighter than air with Nike's latest innovation.
Mega sportswear brand Nike has proved that it isn't keen to settle for activewear that's just stylish – it also wants to push the boundaries of possibility to reshape the way we workout and play. We've seen this before with the self-lacing Nike Adapt BBs and we're about to witness it again with the upcoming launch of the Nike Joyride sneakers.
The new sneaker silhouettes are born from one simple fact – running is hard and many of us would rather call it a day early than push ourselves to our absolute limit. Like a guardian angel (or a really mean gym coach), Nike is refusing to let us quit by creating new engineering techniques that are set to make running a whole lot easier.
The achieve this, the brand has created a whole new cushioning for the design by implementing thousands of soft beads directly underfoot. The tiny pods expand at all angles and mould to the shape of your foot, creating a shoe that is completely personalised and elevating you to a new level of comfort. A beanbag for your feet, if you will.
The scale of the beads is designed to accommodate how your foot strikes the ground when you're walking or running. For instance, the heel pod contains 50% of the total beads in order to absorb the bigger impact, while the toe cushioning features 5% to help propel you forward smoothly.
The Joyride silhouette is the result of an intense design process which saw 150 materials tested before TPE beads were selected. The plastic and rubber pods were then specially engineered to stop the beads from moving around too much, helping you to find your stride whether you're a seasoned professional or a casual jogger.
When and where can you shop the sneakers?
The first sneakers from the Joyride line, the Nike Joyride Run Flyknit, are set to drop on 15 August both in-store and online at Nike. The new kicks will retail for $250 a pair, which is a far cry cheaper than the Adapt BBs.
Nike has also announced other silhouettes joining the Joyride line, including the Nike Joyride NSW (coming 1 September), Nike Joyride Setter (August), the women's Nike Joyride NSW Optik (August) and the Nike Joyride Kids Nova (August). You can see images of the upcoming sneakers below.
Nike Joyride NSW
Nike Joyride Setter
Women's Joyride NSW Optik
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