Nike/Jordan Singles’ Day 2019 collection: First look
Get a closer look at all the drops Nike has planned for this year's Singles' Day sales, including the Island Green Air Jordan 5.
China's massive annual sales event, Singles' Day, continues to be the world's largest consumer holiday. While it's only just starting to gain some real traction here in Australia, brands like Nike have long been on board with the occasion.
This year, Nike has announced four new sneaker releases in celebration of the event. The latest is a new iteration of the Air Jordan 5 silhouette, this time arriving in an Island Green colourway. The Jumpman model features black and white painted midsoles with an aqua hue dominating the accents.
Upon closer inspection, the sneakers also feature white-on-white zebra-style prints which are near invisible but still lend the style a unique finish. Black lacing over an aqua lace guard and tongue meanwhile stand to make the design pop.
The Island Green colourway is scheduled for release on Singles' Day itself, which is held every year on 11 November. A metallic gold Air Force 1 will also accompany the Air Jordan 5 in being released on the day. The AF1 is super luxe in style, with an entirely gold, shimmery upper paired with a plain white midsole for contrast.
Two other styles round out the Singles' Day collection, with both pairs scheduled for release prior to the event. A black, orange and teal Kobe IV Protro model with suede snakeskin uppers will arrive on 21 October, while the previously revealed glow-in-the-dark Black Skeleton Air Force 1 will drop just in time for Halloween on 25 October.
All models can be shopped first from the Nike site.
For those unfamiliar with Singles' Day, the annual sales event began in 1993 as a celebration of those who are unattached. The designated date of 11 November was chosen as it reflects four single 1s – 11.11.
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