What’s in the Nike BETRUE Pride collection?
Nike is throwing its support behind the LGBTQIA+ community with this colourful new line.
It's officially June which means that we're about to see rainbow-coloured everything because it's Pride month baby. And in unity with the LGBTQIA+ community, mega sportswear brand Nike is set to drop a colourful new collection to help you celebrate.
The new line, titled BETRUE, is inspired by political activist and designer Gilbert Baker who created the first ever rainbow Pride flag in 1978. Forty years later, the flag remains the ultimate symbol of unity among the LGBTQIA+ community, which makes it the perfect inspiration for a Pride collection.
The BETRUE line will see a range of footwear, apparel and accessories sport the eight colours of the flag along with other symbols of pride. There are a range of tees, hoodies, socks and bags to get your hands on, but it's the range of kicks that really has our attention.
The footwear collection will see four classic Nike silhouettes get a funky upgrade. First up, we have the Air Max 720s which arrive in a rainbow gradient spanning from toe to heel. Baker's signature appears on the rear of the midsole, while "BETRUE" branding is featured on the pulltab.
View this post on Instagram
The Air Tailwind 79, meanwhile, is much more understated with a clean white colourway that features a mesh upper with a touch of pastel pink and baby blue. A rainbow motif on the heel tab adds a splash of colour.
The classic Air Max 90 silhouette arrives with white, grey and black panels with smaller panels in each colour of the rainbow adding pops of colour. Eight different coloured iterations of the iconic Nike Swoosh also appear along the lateral.
Finally, the Zoom Pegasus Turbo sneaker silhouette gets a colourful upgrade with a full-length rainbow stripe running from the top of the tongue to the toe. The design arrives in a breathable, dark navy upper with glitter accents.
When and where can you shop the collection?
Official dates for the pieces are as follows:
- BETRUE Hoodie
- Air Tailwind 79 BETRUE
- Benassi JDI Slides BETRUE
- Nike Zoom Pegasus Turbo BETRUE
- Air Max 720 BETRUE
- BETRUE Tank
- BETRUE Tee
- BETRUE Sock
- BETRUE Cap
- Air Max 90 BETRUE
In other Pride news, ASOS has just released a collaboration with GLAAD while cult-favourite denim brand Levi's have pledged to donate 100% of the profits from its Pride capsule to OutRight Action International.
See more images of the Nike collection below
- Best fashion sales of the week: gorman, THE ICONIC and Lovehoney
- Best fashion sales of the week: David Jones, ASOS and Myer
- Best fashion sales of the week: Sunglass Hut, THE ICONIC and rebel
- 21 trends for 2021 and where to buy them for under $100
- Best fashion sales of the week: adidas, ASOS and Princess Highway