Why you’re going to want Nike’s Air Max 270 In My Feels sneakers

Posted: 21 August 2019 11:19 am
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See the shoes helping to put a spotlight on mental health issues.

Nike's recent forays have mainly been centred around testing out new innovative technology like self-lacing for the Adapt BB's and beaded soles for the Joyrides. Which is why the brand's break away from tech to focus on a complex issue like mental health for its latest design is an unexpected, yet welcome change.

Tapped by the Nike brand to help bring mental health awareness to the sneaker community, Brooklyn-based psychotherapist and mental health advocate Liz Beecroft has set to work creating a pair of sneakers that would support the American Foundation of Suicide Prevention.

According to Beecroft, "1 in 5 Americans live with a mental health condition, but unfortunately the stigma still exists. By bringing awareness through sharing experiences, stories & truths we are able to combat the stigma of mental health through understanding that healing is not linear, that our feelings are valid, and that we are not alone."

Selecting the Nike Air Max 270 Reacts as her canvas, Beecroft created the In My Feels shoes with a green colourway that represents the official colour of mental health awareness. Most notably from the design, the iconic Nike Swoosh has been reimagined in a wavy design that is meant to reflect that the path to healing is never a linear one.

Additional detailing on the sneakers includes crisp white laces, a translucent Air Max sole and "In My Feels" text embroidered on the heels. The words "Have a NYC Day" are also printed on the tongue tab, which is a play on Nike's classic "Have a Nike Day" slogan.

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The In My Feels sneakers are currently available for sale exclusively on the US Nike site. The shoes are going for US$180 a pop, with proceeds going to the American Foundation of Suicide Prevention, giving you a pretty convincing reason to shop them.

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