Finder makes money from featured partners, but editorial opinions are our own.

Introducing the “Welfie”, a picture of your personal finances


welfie 738

Launched today, personal finance app PictureWealth provides Australians with an image of their finances.

New personal finance app PictureWealth launches today with an impressive $500 million of assets being tracked after raising $1.2 million in capital. The fintech wealth management app provides users a snapshot of their personal finances in one image, or a "Welfie".

The new app enables users to bring together all their financial data, including bank accounts, daily expenses, assets and debts as well as their insurance policies and cryptocurrencies, so they can easily view it in one place. PictureWealth co-founder David Pettit said the platform gives users a holistic understanding of their personal wealth and financial position rather than needing to look at several different platforms.

"Until now, there hasn’t been a single space where people can view a picture of their personal wealth. They’ve had to refer to a combination of apps, websites, policy documents, financial advisors, spreadsheets and other outdated tools to get a holistic view of where they stand. PictureWealth aims to use world-first technology to bring financial happiness to more people," said Pettit.


The app provides you with a selfie of your personal wealth, or a "Welfie".

The platform also offers an artificial intelligence (AI) chatbot called FLIQ (Financial Literacy IQ) to provide users with advice on their finances and help them better understand their current financial state. When looking at the Welfie, FLIQ can help answer questions such as how much money you're spending on coffee each month. It does this by scanning your bank account transactions.

There are many fintech apps in the market that claim to offer users a snapshot of their finances in one platform. In June, we saw the launch of personal finance app Moneytree in Australia following a successful launch in Japan back in 2013. Moneytree also provides users access to their financial data in one place and allows them to more easily interact with financial providers.

Pettit said PictureWealth goes one step further than simply showing users their financial state. "Unlike some of the other budgeting and money-management apps out there, we are continuing down the path of fully digitised advice across all aspects of personal finance. In other words, helping people build their financial picture, and then improve it with digitised guidance and advice."

Rather than going directly to consumers, PictureWealth is selling the platform to partners including Super Advice and RISE Standards, which will then deliver the product to hundreds of thousands of Australians through workplaces and government initiatives.

Picture: Shutterstock

Ask a Question

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our 1. Terms Of Service and 6. Finder Group Privacy & Cookies Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site