Our favourite styles from the new Hello Molly swimwear line
Image: Hello Molly Instagram
Hello Molly has launched its own swimwear label and it's a mood.
It's our favourite time of year. Yes, it's the holiday season, but this weekend is the start of summer, which means we get to buy an obscene amount of bikinis to live in for the next three months. Plus, we know exactly where we will be shopping them from.
Online boutique, Hello Molly, has actually launched its very own line of swimwear and to say it's perfection is an understatement. The line consists of on-trend styles like metallic finishes, ruched fabric, high-waisted bottoms and oh so much more.
There is a range of colours to choose from too. If you're a standard monochrome fan, then there are the universal black and white bikinis. However, if you like a pop of colour for the summer, then you can check out some fun colours like blood red, marigold yellow and pastel sky blue.
The brand stated that this move was to "open doors to a new market and position Hello Molly as a cross-divisional fashion brand.
"Since launching in 2012, the company has set its sights on engaging with every aspect of the consumer's lifestyle. From the debut of in-house evening wear label Dear Emilia late last year, to the launch of Hello Molly Swim this SS18/19, the online retailer will continue to target the consumer's touchpoints with the latest category diversification – from the beach, to the street and into the night."
Hello Molly assures us that they won't "forget out partywear roots", which means that you can get all your wardrobe needs in one place.
Our personal favourite styles have to be the Bayside bikini, a ruched red bikini, and the Pandawa bikini with a tie-up top and a beautiful metallic Khaki finish. Earlier this year, Meshki launched its own swimwear line and now Hello Molly is joining the list of Australian boutiques creating their own bikinis.
The best part about this entire swimwear line is that it's already available to purchase. It launched on the Hello Molly website last week and has been our obsession ever since. It's also super affordable ranging from $39.95 to $45.95. The brand is also catering for all shapes and sizes with styles ranging from a small to a large.