Netflix partnership with Foxtel brings the streaming service to iQ boxes and new co-produced content
Foxtel will finally allow customers to stream Netflix via their set-top box.
It's been a rollercoaster couple of years for Foxtel since the streaming video-on-demand takeover. Foxtel has swapped streaming strategies more than most change their undies; with Presto, Foxtel Play and Foxtel Now all failing to live up to the standard set by the world's biggest on-demand provider, Netflix.
Now, in 2019, it looks like Foxtel is ready to fold and buddy up with Netflix to bring its subscribers a combined hub for Foxtel's sport and movie services and Netflix's affordable on-demand platform.
There aren't any further details on when the Netflix app will become available to Foxtel iQ subscribers or whether or not Foxtel will foot the cost for Netflix with a bundle option (not likely), but the partnership will also see locally-produced shows reach a global audience on Netflix.
Starting with the follow-up season to 2016's award-winning Secret City, Foxtel and Netflix will partner to deliver Aussie content to the global masses. The recent report from News Corp (Foxtel's majority shareholder) also suggests the two companies will be co-producing fresh Australian content. It's likely (but not confirmed) that Foxtel will get exclusive streaming rights for the new original content in Australia while Netflix would get to deliver it globally.
This is it in a nutshell: the Netflix app is coming to iQ boxes and co-produced content is on the way. There's no saying what kind of impact this will have on local punter Stan but unless Foxtel's rumoured on-demand drama service succeeds where Foxtel Now, Foxtel Play and Presto have failed before it, Stan probably won't be losing any sleep.
No, we won't be seeing Game of Thrones on Netflix anytime soon but if the rumoured drama service does launch, there's a chance it will be your go-to destination for Game of Thrones Season 8.
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On the other hand, the trail-blazing Kayo from Fox has been a hit amongst Aussie sports fans. If Foxtel can replicate that success with its premium drama service, it's entirely possible it can become a serious contender for the screens of Australian streamers.