Sony announces Netflix Calibrated Mode for the BRAVIA MASTER series

Posted: 2 August 2018 1:40 pm

Netflix says the new MASTERS range will offer more precise colour, accurate dynamic contrast and true motion.

Netflix and Sony have been working together behind the scenes on a new feature for BRAVIA televisions. The new "Netflix Calibrated Mode" was developed by Sony's picture quality and device experts in collaboration with Netflix's colour scientists (pictured above).

In response to a growing number of viewers gunning for the full 4K/HDR viewing experience, Netflix and Sony began developing the new calibrated mode. Netflix claims the new mode configures the television in the same way "creators calibrate their monitors in post-production" which allows Netflix to deliver content with more accurate colours and dynamic contrast. It also offers "true motion" – a feature that combats the much-derided motion smoothing or "soap opera" effect that most modern televisions force on their viewers.

Netflix's calibrated mode is currently exclusive to Sony's BRAVIA MASTERS series, which includes the A9F OLED and Z9D LED and supports all content, not just 4K/UHD TV shows and movies.

Could this be another example of Netflix testing the waters for its "Ultra" HDR plans that will reportedly come at a higher price tier? We'll have to wait and see but it's interesting timing considering a recent Telsyte study that showed 1 in 6 Australians streamed movies in 4K HDR over the last 12 months.

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