Ahead of its much anticipated March 24 Australian launch date, US streaming service Netflix has announced a three tiered pricing strategy, starting at $8.99 per month.
This figure is part of Netflix’s aggressive push into the Australian marketplace, and directly undercuts its competitors.
The Fairfax Media-and-Nine-Network-owned streaming service Stan is priced at $10 per month, while the Foxtel-and-Seven-Network-owned Presto is going for the more marketable $9.99. Quickflix, which has no association with Netflix, starts at $14.99 per month.
Netflix Australia’s $8.99 per month cost is part of a three tier payment plan:
|$8.99 per month||One device allowed to stream in standard definition|
|$11.99 per month||Two devices allowed to stream in high definition|
|$14.99 per month||Up to four devices allowed to stream in ultra high definition|
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Ultra High Definition, otherwise known as Ultra HD or 4K, is based on a screen resolution that displays at least 8 million active pixels. In layman’s terms, it doubles the number of horizontal and vertical pixels offered by 1080p, otherwise known as high definition.
While no word yet on what content will be available on Netflix Australia, a series of screenshots claiming to be the Netflix Australia content offerings leaked online via Reddit.
Netflix, Stan, and Presto are all currently offering 30-day free trials.
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