Netflix and thrill: 5 million Aussies now streaming Internet TV
According to the latest Roy Morgan Research numbers, almost five million Australian homes now access Netflix, with Stan and Presto both well behind.
Ever since it launched in Australia back in 2015, Netflix has been the dominant force for video streaming in Australia. Despite the fact local competitors Stan and Presto managed to launch earlier, the combination of big-name original programming and a brand synonymous with Internet TV has given the US company a massive advantage over its local rivals.
New Roy Morgan research illustrates just how far that advantage has reached in Australia. According to May 2016 figures, Netflix is now available in almost five million Aussie homes – 4,950,000 to be slightly more precise. That number is a 1,878,000 increase over the previous numbers three months earlier, showing that the service continues to thrive in the local market.
Despite the seemingly insurmountable advantage over its local competitors, its not all bad news for Stan and Presto. In fact, both of these streaming platforms have experienced growth as well, though not to the same degree. The Roy Morgan numbers paint Stan as a clear runner-up, with 891,000 Australians having access to the service through 332,000 subscriptions. Presto's numbers are lower: 353,000 people viewers can access Foxtel's SVOD platform across 142,000 homes.
Perhaps more indicative of Netflix's success is the number of active subscribers versus the number of people using the service through a free trial or special offer. Of Netflix's 1,878,000 new viewers for the May quarter, it's estimated that 92% of them were on a paying subscription.
As a point of comparison, Roy Morgan estimates that only 78 of Stan's new customers are paying for the service, with the number dropping to just 64% for Presto.
There is plenty of overlap in these numbers – nearly three quarters of Stan subscribers also have a Netflix account, according to Roy Morgan's research. As you can see from a quick glance at our streaming service TV show comparison (or the movie comparison), there's plenty of unique content across the platforms, so overlap is far from a surprise.