Everything you need to know about Net-A-Porter’s new sustainable brand vertical

Posted: 19 June 2019 11:17 am

Net-A-Porter Net Sustain

Image: Supplied

Searching for sustainable luxury fashion just got a whole lot easier.

With rising concerns about the state of our environment, more shoppers than ever are looking to invest in sustainable fashion. As it can often be difficult to identify exactly which brands are ethically made, luxury online retailer NET-A-PORTER has stepped in to help by adding a new platform that puts the spotlight on mindful brands.

Titled NET Sustain, the new vertical launched on site today and so far comprises of 26 designer labels. Each brand is required to tick at least one of five sustainability boxes such as reduced waste or considered materials and production in order to make the cut.

The sustainability edit sees both capsule collections from big names in fashion like Stella McCartney, Maggie Marilyn and Mother of Pearl x BBC Earth, as well as staple products from brands such as Veja, Peony, Ninety Percent, Fisch, Lem Lem, Hereu, Nannacay and Chopard.

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Though most of the included brands were previously available on site, NET Sustain gives shoppers total transparency when it comes to sustainability. As well as having the designated sustainable section, the site has also taken things a step further and marked each NET Sustain product to help shoppers who are browsing the entire site.

In a statement, NET-A-PORTER's global buying director Elizabeth von der Goltz said that the edit "provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion".

"Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice."

The NET Sustain section spans a range of apparel, shoes, sportswear, lingerie, fine jewellery and accessories, making it a breeze to deck yourself out in luxe gear without significantly adding to your carbon footprint.

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