Napoleon Perdis is launching at Priceline

It's the first luxury beauty brand to join the Sisterhood at Priceline.

Priceline is easily one of the most popular places to source affordable makeup and the range has always been impressive, but an announcement this morning means that we will now be seeing a little more luxe on the shelves at our local pharmacy.

Mega beauty brand Napoleon Perdis has officially announced a formal partnership between the brand and retailer, launching the partnership with a brand new line of skincare and makeup products designed for the Priceline stores.

Napoleon Perdis is already a household name thanks to the quality of the products and Napoleon's mantra, "Not to prime is a crime". But with this partnership making Napoleon Perdis products more accessible than ever, we're expecting to see an even greater uplift in popularity.

According to New Idea, Napoleon Perdis himself said of the partnership, “Priceline Pharmacy has a reputation as a beauty playground and my range and new products fit perfectly with people who are looking for that exceptional beauty experience in hundreds of locations across Australia”.

Partnering with Priceline also means that Napoleon Perdis will be withdrawing from David Jones, in a deal that will see most customers shopping at either Priceline, Myer or direct from Napoleon Perdis for their beauty needs.

Napoleon Perdis will be joining beauty brands including CoverGirl, Maybelline, Bourjois, Models Own and Revlon at Priceline, and in the skincare realm, it will be joining brands such as Dr. LeWinn's, Garnier, Neutrogena, Nivea, Olay and cult favourite The Ordinary.

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