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Small businesses asked MYOB for Bunnings, and they got it



The new partnership is part of a wider strategy for MYOB.

Small businesses have received their number one requested MYOB feature, with the company confirming invoices from Bunnings will be directly fed into the platform. MYOB announced the new partnership as part of its Partner Connect conference in Melbourne this week, which they confirmed is an industry first for the retail chain.

"The number one request from all of our customers was to put Bunnings into the software," said MYOB's General manager of product David Weickhardt.

MYOB currently has partnerships with Caltex, Officeworks, Reece and others.

"The main focus has been on the plumber segment and the trade segment," Weickhardt said.

He said MYOB has a hitlist of companies based on the data it sees coming into the platform. A bespoke arrangement is then created for each partnership. Building out partner data within MYOB is part of a larger ecosystem play for the platform, according to Weickhardt.

"We want small businesses to be able to do everything they need to be able to do on our small business software," he said. "So the more we can actually give them a central service in the product, the better."

Another new product announced at Partner Connect which fits into this strategy is MYOB Rewards. Powered by Mastercard, the program allows any business paying staff or expenses using a credit card to accrue MYOB Rewards points. The points can then be redeemed for travel, for gift cards for staff or customers, or for paying business expenses. The program is expected to launch in October 2019.

Weickhardt also talked about another new product that will become a part of MYOB's platform to ease staff management. The Employee Service App will allow staff to log hours and breaks that are automatically tracked in payroll. Employees are also able to see their payslip in the app and log leave.

He says MYOB is trying to get as much data into the system and eliminate all of the steps once the data gets in there.

"Particularly for us, we look at data as the new gold," he said. "And ultimately, we want almost every single transaction to have a receipt or a bill attached to it automatically because then that makes the accountant's job so much easier as well."

The writer travelled to Melbourne as a guest of MYOB.

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