67% of the most pirated movies this month aren't available legally in Australia
June 2015: The analysis
Analysis conducted by finder.com.au concluded that rights holders are still holding back content from Australian consumers to rent or purchase legally.
Of the 18 movies which appeared this month in TorrentFreak's "Top 10 most pirated movies of the week”, only 6 movies were available to consumers to download legally within Australia at the end of the month.
With no way for consumers to purchase these movies legally, it's no wonder why Australia's piracy rates are so high.
|Movie Title||Weeks in Top 10||On Aussie|
|iTunes Australia||Google Play Australia||EzyFlix|
|San Andreas Quake||4|
|Kingsman: The Secret Service||4||$18.99||$17.99||$19.99|
|Run All Night||3|
|Avengers: Age of Ultron||2|
|Woman in Gold||1|
|The SpongeBob Movie: Sponge Out of Water||1||$19.99||$19.99||$19.99|
|Pitch Perfect 2||1|
Site-blocking scheme, destined to fail
Earlier this week, the Australian Senate passed a controversial piece of legislation that will allow content rights holders to block sites which contain pirated content or helps facilitate online piracy. The argument that rights holders have put up is, if we block it - Australians can't pirate it.
But solving the problem of piracy in Australia cannot be done by blocking sites - it simply won't work. We often hear the counter argument that if the content is available at an affordable price, Australians are willing to pay. This is evident in the rapid uptake of streaming services like Netflix, Presto and Stan in Australia where consumers are paying to watch content legally.
While it's true that online streaming services like Netflix, Presto and Stan are growing rapidly, you're unlikely to find the latest hollywood blockbusters releases in their offerings. For those titles, online rental and digital download services like iTunes, Google Play Movies and EzyFlix will be your best bet - usually charging around $20 for a digital copy of the movie.
But even with the site-blocking legislation now through the Parliament, Australians will likely still be able to access pirated content. Based on experience overseas in the UK, once a site such as The Pirate Bay is blocked, several new sites will immediately appear that mirrors the content of the blocked sites.
While pirates can move quickly to restore access to blocked websites, ISPs and the courts would have to go through lengthy processes (potentially taking weeks or months) to approve new website blocks. The process will become a constant game of whack-a-mole between the content providers and pirates, and the pirates will always win.
Presto wins the race for streaming 2014's most pirated movies
Subscription streaming services like Netflix, Presto and Stan continually update and expand their movie offerings, some of these include last year’s blockbusters and most pirated movies. finder.com.au has found that of the movies that made it in TorrentFreak's "Top 10 most pirated movies of the week” in 2014, Presto had 42 titles available compared to Netflix Australia's 26 movies and Stan's 9 movies. Presto even beats out Netflix in the US who only has 39 of the most pirated movies of 2014 in its library.
|Movie Title||Number of weeks in Top 10|
|Captain America: The Winter Soldier||17|
|The Wolf Of Wall Street||12|
|22 Jump Street||10|
|12 Years a Slave||9|
|300: Rise of an Empire||9|
|Guardians Of The Galaxy||9|
|A Million Ways to Die in the West||7|
|How To Train Your Dragon 2||7|
|Transformers: Age of Extinction||7|
|Need For Speed||6|
|The Amazing Spider-Man 2||6|
|The Hobbit: The Desolation of Smaug||6|
|Thor: The Dark World||6|
|3 Days To kill||5|
|That Awkward Moment||4|
|The Hunger Games: Catching Fire||4|
|Jack Ryan: Shadow Recruit||3|
|The Nut Job||3|
|The Pirate Fairy||3|
|Dallas Buyer's Club||2|
|Jackass Presents Bad Grandpa||2|
|Million Dollar Arm||2|
|Saving Mr. Banks||2|
|Step Up All In||2|
|About Last Night||1|
|After The Dark||1|
|Earth to Echo||1|
|Heaven Is For Real||1|
|Knights of Badassdom||1|
|Muppets Most Wanted||1|
|Planes: Fire & Rescue||1|
|The Art Of The Steal||1|
|The Bag Man||1|
|The November Man||1|
So, if you're the kind of person who doesn't mind watching movies a year after the release date, you might be able to make-do by purchasing a streaming subscription from providers like Netflix, Presto and Stan. Realistically, however, content providers are still slow to release their movies online for legal purchase and download. Until that is fixed, regardless of how much legislative protection the Government puts in, pirating will only continue to rise.
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