More than a quarter of Aussies tweet every month

Peter Terlato 21 June 2016

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But the older we get, the less likely to use Twitter.

Twitter users in Australia are typically well-educated young people, mainly from urban communities and slightly more likely to be male, according to a new research report.

Roy Morgan's latest local usage survey reveals 5.4 million Aussies aged 14+ used Twitter in an average four weeks in the 12 months to March 2016.

This represents a little over a quarter (28%) of the total population of Australia but just 1.75% of Twitter's worldwide monthly audience.

The report reveals that as an equivalent share of its listed capitalisation, Twitter Down Under is worth around $261 million.

Michele Levine the CEO Roy Morgan Research said despite the high valuation, social media platforms such as Twitter have yet to achieve the mainstream success of Facebook.

"The number of active monthly Twitter users in Australia is slightly higher than for rival Instagram. Twitter has a marginally more diversified audience across demographic segments: 53% of its active users are in Generation Y or Z, compared with 79% of Instagram’s," she says.

"As social media platform owners attempt to monetise their huge global audiences (and big data) by offering advertisers targeted business-to-consumer communication channels, it will become increasingly necessary to deliver more (and more valuable) types of audiences."

There is a consistent, gradual decline in the use of Twitter as people get older. As can be seen in the graphic below, in an average month Aussies aged 14-24 are twice as likely (38%) to tweet as those aged 50+ (19%).

City and urban folk (30%) are more likely to be on Twitter than rural Australians (23%) and there are more men (30%) tweeting than women (26%). Being smart isn't everything but those with a higher education (39%) are more likely to use Twitter.

When it comes to politics, Greens voters love to use Twitter the most (35%), ahead of ALP voters (29%), Liberal voters (23%) and National voters (16%).

And which city has the most Twitter users? Melbourne (32%) outpaces Sydney (30%) and Perth (30%) in popularity.

Aussie Twitter users can support their side in this week's State of Origin clash by tweeting cockroach and cane toad emojis.

Twitter's also been busy announcing some major changes that will impact the way in which everyone tweets. Read Angus Kidman's Findings column to learn how these alterations will affect your future tweets.

Picture: Bloomua /

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