This woman is racing from Toronto to Vegas using only bitcoin

Elizabeth Barry 17 October 2017 NEWS


She'll be against five other racers also relying on only one payment method.

The value of bitcoin has been surging this week, a clear indication that more people are embracing the digital currency. But this woman may have more confidence in it than others.

Amelie Arras, the marketing director at Adastra Marketing, is travelling from Toronto, Canada to Las Vegas relying only on the currency for transport, food and accommodation. The challenge is part of the "Payments Race" for payments and financial services conference Money20/20 which is being held at the finish line.

Arras will be competing against five others that also need to rely on a single payment method to finish the race. Rapper/producer Ash Cooper will be relying on gold, personal finance blogger Jessica Moorhouse will be using chip and pin; filmmaker and photographer Jordan Dusty Drew will be using contactless payments for the race and tech and gadget blogger Stuart Thomas will be relying on cash and coins.

Each of the racers' payment methods has to last them seven days and will also have to complete daily challenges.

While some payment methods seem easier than others, a Twitter poll from Arras indicates that bitcoin is the frontrunner.

According to, Arras is "determined to win".

“I’m really excited to be part of the race and to have bitcoin as my payment method," she said. "It may still be seen by most consumers as an investment rather than a method of payment but hopefully, perception and acceptance by merchants are starting to change."

Ali Peterson from Fintech Finance, the organiser of the race, said it offers insight into the payment methods on offer to consumers.

“When it comes to everyday transactions, consumers should have a choice – and that choice should not be dictated by the seller. We want to demonstrate that there is not one payment to rule them all.”

Follow the race on Twitter here.

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