Mon Purse is setting its sights on further international expansion

Stephanie Panecasio 1 February 2018 NEWS


Mon Purse monogram mania is going global.

It seems like everywhere we look there's a gorgeous Instagram model or celebrity rocking a tote or wallet with their initials flashing as they turn – and you can thank Mon Purse for that.

The brand is known for its custom leather goods, and according to a report by Inside Retail, it's the latest homegrown retailer to increase its presence in the international market.

With successful ventures in the UK and US over the last 12 months, Inside Retail is speculating that the brand will begin looking into the Asian market.

A post shared by Mon Purse (@mon_purse) on

It seems that lately a number of big name Aussie brands are setting their sights overseas, especially brands that originated as fashion start-ups, with retailer Showpo announcing its intentions to make an international shift earlier this week.

Lana Hopkins, Mon Purse's founder, told Inside Retail, “We’re at a really interesting junction with our business now, as we sort of grow up and go from start-up to a scale-up."

Though scarce on the details as yet, Hopkins went on to hint at the possibility of further international expansion, technological advancement and an increased range of products – provided the company can secure the necessary funding.

With a focus on making the transition into more global markets run more smoothly, the added security of further investors would facilitate those changes.

Hopkins attributes the current obsession with personalisation as the key to Mon Purse's recent growth, and judging by the brand's social media prowess (over 74 thousand Instagram followers at last count), we're not surprised.

“It’s an exciting time to be doing business and disruptive businesses are seeing a lot of growth – it’s about doing things differently and we’re feeling really optimistic about the market,” she said.

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