LG is betting heavily on AI optimisations to make its latest flagship smartphone stand out.
When does the LG G7 ThinQ come out? Launches on 2 May 2018, Australian availability in June 2018.
What’s new about the LG G7 ThinQ? Snapdragon 845 processor, AI-assisted camera, water resistance
How much will the LG G7 ThinQ cost? Expected $1,000+
What is the LG G7 ThinQ?
LG's G series phones have long been the South Korean manufacturer's flagship phone family, but recent years have not entirely been kind to the brand.
The LG G5 rather disastrously flirted with modular accessories that never quite worked as well as it might have hoped, while the LG G6 was a solid phone held back somewhat by using an older processor in order to beat Samsung to market, giving it less of a prestige feel.
LG very much went back to the drawing board with the LG G7 ThinQ. LG delayed a once-supposed MWC 2018 launch and instead opted to release its latest premium smartphone at dual launches in New York on 2 May 2018 and Seoul on 3 May 2018.
LG got the LG G6 to market quickly by using the Snapdragon 821 processor, which meant it was already behind the pack when it launched, but for the LG G7 ThinQ, it opted for Qualcomm's latest processor, the Snapdragon 845.
It pairs that up with either 4GB or 6GB of RAM and either 64GB or 128GB of storage, alongside microSD card support for up to 2TB of additional storage.
In screen terms, the big story for the LG G7 ThinQ is the appearance of a "notch" display, a la the iPhone X, although LG may have a trick to play here if you're not a fan of that type of display. The LG G7 ThinQ can blank out the notch with a black bar if you don't like the style, or indeed apply a different colour if you prefer a dash of individuality.
The LG G7 ThinQ has a 6.1 inch display with a 19.5:9 aspect ratio and a resolution of 3120x1440. While both the LG V30 and the LG-built Google Pixel 2 XL used Plastic OLED displays, the LG G7 ThinQ uses an LCD display.
Like Samsung's Galaxy S9, the LG G7 ThinQ has a dedicated AI assistant button on the side, although it's not using its ThinQ assistant here. Instead it allows fast access to Google Assistant with a single press, or Google Lens if you tap it twice.
If you're pondering the whole "ThinQ" suffix business, it's LG's branding for any of its consumer electronics with inbuilt artificial intelligence features. For the LG V30s ThinQ, that extended to additional Google Assistant commands as well as AI photography modes.
Does the LG G7 ThinQ have a good camera?
The LG G7 ThinQ features a front 8MP f/1.9 wide angle sensor, so you can more easily capture group selfies, while at the rear, LG packs in two 16MP sensors, one at f/1.9 and one at f/1.7.
That's a solid combination, backed by LG's ThinQ AI optimisations, which add 19 AI-assisted shooting modes to determine optimal photo shooting parameters, similar to the efforts in the existing Huawei Mate 10 series, or the Huawei P20 Pro.
Is the LG G7 ThinQ water resistant?
Yes it is, and solidly so, with an IP68 water resistance rating.
As always, that's not an invitation to drown your LG G7 ThinQ for the sake of it, because water resistance ratings are determined using clean lab water, but accidental drops into water, or splashes of moisture really shouldn't trouble the LG G7 ThinQ at all.
When will the LG G7 ThinQ be available in Australia?
LG formally launched the LG G7 ThinQ at dual events in New York on 2 May 2018 and Seoul on 3 May 2018, and it's expected that it won't waste much time getting handsets to market.
Australia has typically been among the first wave of countries to see new LG handsets, especially from the G series. We've not seen the LG V30s ThinQ, but LG has announced Australian availability for June 2018 through JB Hi-Fi and selected retailers.
That strongly suggests that you won't be able to get one through a carrier on contract terms.
How much will the LG G7 ThinQ cost?
LG's pricing for its premium handsets hasn't quite reached the peaks raised by the likes of Apple, Google or Samsung. However, at the same time, competition from Chinese brands such as Huawei has meant that its positioning as a "value" brand hasn't quite been there yet either.
Based on the LG G6's asking price, we'd expect to see the LG G7 ThinQ to retail in Australia for at least $1,000-$1,200, but it could sell at even higher prices.
LG G7 ThinQ Specifications
- Product Name
- LG G7 ThinQ
- Display Size
- 6.1 inches
- 3,120 x 1,440
- Snapdragon 845
- Operating System
- Android 8.0
- Front camera
- Rear camera
- Dual 16 MP
- 153.2 x 71.9 x 7.9mm
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