If your heart is set on an Apple, let us help you find your perfect iPhone.
Fast iPhone facts
- The first iPhone to launch in Australia was the iPhone 3G in 2008.
- Apple has sold more than 1.2 billion iPhones since the original iPhone came onto the market in 2007.
- 2018's iPhone XS Max is the most expensive iPhone Apple has ever launched, with the 512GB model retailing for a hefty $2,369.
What to consider when choosing an iPhone
Over the past 11 years, since the first iPhone was released in the US, smartphones have gone from devices that make calls and send messages to TV replacements, gaming machines, dedicated cameras and virtual credit cards.
Finding the best iPhone for your individual needs can be daunting, but there are a number of factors that you should consider when trying to decide which device to spend your money on:
So what is the best iPhone?
While you should always consider your own personal needs and situation before deciding which model is the best iPhone for you, we do spend a lot of time testing and reviewing all the flagship phones that launch in Australia.
A powerful handset with an excellent camera
It's not cheap, but the iPhone XS is a worthy successor to the iPhone X with plenty of power and a sharp dual-lens camera.
The iPhone XS isn't leaps and bounds ahead of the iPhone 8 or the iPhone X, but it still has plenty to offer folks looking for an upgrade. The new A12 Bionic processor delivers a considerable boost to performance, and the notchless design means you get more screen space to play around with. The dual-lens camera might look the same as the one on the iPhone X, but thanks to the image-processing capabilities of the A12 processor, photos come out clearer and crisper without the need for tweaking settings and adjusting sliders.
What's the best iPhone for photos?
Zoomed optical image stabilisation
Apple added image stabilisation to the telephoto lens of the iPhone X, giving it a slight yet noteworthy advantage over the 8 Plus.
Apple didn't change much about the camera from the iPhone X to the iPhone XS, and with good reason. The iPhone X packs a capable dual-lens rear camera with OIS (Optical Image Stabilisation) for sharper photos, along with a 3D depth-sensing camera around the front. You do miss out on the smart image-processing techniques of the iPhone XS's A12 processor, but keen photographers should be able to compensate by adjusting settings manually. And given the considerably lower price tag of the iPhone X, that's a trade-off worth considering.
What's the best "cheap" iPhone?
Compact form factor
It's the cheapest iPhone by a fair margin, though it is starting to show its age.
Apple has never really catered to the low-cost end of the market with its iPhones. When it launched the iPhone SE, the key pitch wasn't the lower cost but the smaller design. Still, as the cheapest iPhone in the current lineup, it's a good entry point for people looking for a new iPhone but not prepared to fork out more than $1,000.
Looking for an iPhone on a plan?
If you want to break down the cost of a new iPhone over a couple of years, you can compare iPhone plans for the 64GB models of the iPhone XS and the iPhone XR below. You can adjust the models using the filter function, or see our dedicated guide to compare all iPhone model plans.
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