Londunn + Missguided is the fashion collaboration you need to know about
Shop the collection now. Head to Missguided to see the full line. You owe it to yourself.Missguided has had some killer fashion collaborations in the last year. We adored the collection created in conjunction with Pamela Anderson and we were obsessed with the flirty and pink collaboration created with the help of Amber Rose.
The newest collab is another one to obsess over. A slight departure from the previous sassy and flirty celebrity collections, this new line is packed with attitude and edge.
It's called Londunn and has been created by Missguided in conjunction with supermodel Jourdan Dunn. This fashion week favourite model and Victoria's Secret Fashion Show regular has created a fashion collection that bridges the gap between streetwear and activewear.
According the campaign on the Missguided website: "Staying true to her (Jourdan Dunn) London street style heritage, the collection arrives in an effortless mix of athletic luxe sportswear reimagined, designed to flatter any woman's body shape and empower."
Featuring crop tops, sweatshirts, hoodies, boots and more, the aesthetic captures the style and attitude seen on the streets of London.
The line is up and available for purchase on Missguided, including the local Australian Missguided site. So far there are 86 pieces available in the line, making it one of the biggest collabs Missguided has ever created.
According to the campaign, Jourdan said of the collection: "I just wanted to create a line for women, for girls on the go. Londunn + Missguided is for looking effortless, cool and sexy... all the time".
You can head to Missguided now to shop the collection or keep scrolling to see our favourite images and the video from the campaign look book.