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Microsoft launches a loyalty rewards program

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You can now earn reward points by searching with Bing and making purchases at the Microsoft online store.

Microsoft has jumped in the rewards ring with the launch of a new loyalty program that rewards Australians for browsing and shopping online. Available from today, Microsoft Rewards members can earn points when searching with Bing, browsing with Microsoft Edge and making purchases at the Xbox Store, the Windows Store and the Microsoft Store. Plus, you can pick up bonus points for taking daily quizzes and tours on the Microsoft Rewards website.

You can join Microsoft Rewards for free via the website. You’ll even earn 50 Microsoft Rewards points off the bat just by taking the Microsoft Rewards tour to discover how the loyalty program works.

Exactly how many points you’ll earn will depend on your activity. You can collect 3 Microsoft Rewards points per Bing search, 1 point per $1 spent at the online stores and up to 10 points for each correct answer on the “coffee break quiz” (Microsoft even encourages you to cheat and search for the answer on Bing to pick up more points!).

It's important to note that you can only earn points worth up to $20,000 in spending per year. While this points cap might not impede the average Microsoft customer, it could be a limitation if you’re using your account to earn points on business purchases.

Once you’ve started earning points, you can redeem them for digital gift cards to spend at the Xbox, Windows and Microsoft online stores. Points can also be redeemed for sweepstakes entries for Microsoft products and, if you’re feeling generous, charitable donations.

Plus, if you’re already an Xbox Live Rewards member, you can automatically update your account to Microsoft Rewards and earn points under the one account in the coming weeks.

To celebrate the launch of Microsoft Rewards, Sydney-based fans are invited to head to the Microsoft Store at Pitt Street Mall to the “Discover Microsoft Rewards” event for their chance to win a Surface Book Performance Base, an Xbox One, a Surface Pro 4 and a stack of other great prizes. The competitions will run on Wednesday 12 April (today!) and Thursday 13 April.

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