Michael Kors and Jimmy Choo are committing to a fur-free future
Both brands are taking a stand against the use of real fur in fashion.
Over the course of 2017 we saw Gucci, YOOX, The OUTNET and Net-a-Porter all embrace a fur-free ethos, and now it looks like Michael Kors and Jimmy Choo are following suit! With a strong push for more designers to make the change, we're thrilled to see such big names taking the step.
The list of fur-free designers is now a stellar line up, with Stella McCartney, Hugo Boss, Calvin Klein, Ralph Lauren and Tommy Hilfiger as notable inclusions. Considering the fashion world is always looking to innovate and implement sustainability, the move from juggernauts like Michael Kors and Jimmy Choo will definitely make waves.
Michael Kors, in particular, will feel the change most keenly, with entire ranges dedicated to fur products, though the brand insists that the luxe feel is still attainable with faux fur. The brand has also been protested against a number of times in the past by PETA. Most recently a Michael Kors question and answer session was disrupted by a demonstration where protestors marched in and took to the stage with anti-fur signs.
The executive chief officer for Michael Kors, John Idol, confirmed to WWD that the brand is striving to be completely fur free by the end of 2018, but that the change will be implemented as early as February with the release of the Michael Kors autumn/winter collection.
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