Merchants’ Reasons for Not Accepting Credit Cards
With the popularity and ease of credit cards, it would leave many to wonder why businesses would still consider only accepting cash and cheques as their only forms of payments.
Even today, in the age of technology and convenience, we all still will pass by those shops and see the signs that say credit cards are not accepted. While consumers may not understand the reasoning behind not being able to use credit cards, if you were to take a step in the merchants shoes, you may be surprised by the facts that you discover. Let's take a look at some the reasons which make merchants not want to allow credit card payments in the their stores.
Credit card fees
This is perhaps the greatest reason why a business owner does not want to allow credit card payments. The credit card fees are especially the most taxing to those businesses who offer low end and cheap products and services.
The lower the sales price, the higher the percentage lost in paying credit card fees. In order to keep overhead costs down, instead of increasing prices and losing loyal customers, some business owners would rather just not pay the frivolous credit card fees that are eating into their profits.
Increase in fraud and theft
Fraud and theft is a big security concern for both parties: the merchant and the consumer. Nobody wants to deal with having money accidentally charged to them and then having to go through the process of getting it back. The act of processing a chargeback in itself is enough to deter merchants away from credit card usage. Chargebacks require time, energy and resources in order to maintain safety and security. This hassle can be avoided when merchants choose to only accept cash payments, thus completing the sale at the precise moment purchase.
In order for a business owner to accept credit card payments, they must train their employees to be able to process the payments. Depending on the sophistication of the credit card processing system, an employee might have to take classes or attend some sort of seminar before being able to efficiently process payments while on the job. In essence, this costs the merchant money in salary for the time spent just to learn how to accept payments. In addition to learning how to process payments, employees must learn how to protect the merchant from fraud and theft. They must learn how to inspect a credit card and verify legal photo identification.
With credit card payments comes a whole new way of tracking and logging purchase orders. If you choose to partner with a credit card lender to accept payments, you must set up some sort of network to go between the two of you and set up some sort of shared database of purchase logs. This can be very tedious and time consuming. This would require more training on the parts of the employees.
The simple reasons above should provide a sufficient insight to the challenges merchants face when dealing with credit card processing. The reasons above should also help shed some light in understanding why it may be beneficial for a merchant to not use credit cards as well.
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