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Black Friday statistics 2023
Australians will spend $6.7 billion billion on sale days during November, including Black Friday and Cyber Monday.
How many Australians will be shopping on Black Friday 2023?
Finder's recent survey of 1,063 Australians reveals that 46% of Australians – equivalent to 9.3 million people – have or plan to shop during the big sales events of 2023.
Black Friday (30%), Boxing Day (26%), and Cyber Monday (14%) are the most popular sales events.
The research shows Aussies have already spent $6 billion and are looking to spend a further $6.7 billion on a variety of products including clothes, beauty, gadgets and travel.
The data shows young Aussies are keen to get spending. More than half of Gen Z (64%) have shopped or plan to shop the sales, followed by 61% of Millennials.
How much are we spending?
The average shopper is planning to fork out $727 this sales season on big sales events like Black Friday. Interestingly, men ($847) will be spending significantly more than women ($614).
Baby Boomers will be the most responsible with their money, spending an average of $580. Gen Y on the other hand will be letting loose, shelling out $858 each at the shops.
What are we spending on?
Clothes and shoes are the most popular shopping item, with 61% of Aussies planning to upgrade their wardrobe.
This is followed by electronics and gadgets, where 43% are planning to splurge.
Spending is on the up
Finder analysis of ABS data shows that the average retail spend per person has increased by 38% between 2008 and 2023 – including a 4% year-on-year jump in 2023.
How has interest in Black Friday changed over time?
Until 2019, interest in Black Friday had steadily increased for as long as the Internet has been around. The Covid-19 pandemic disrupted this trend, and global search volume for Black Friday fell 39% in 2020. This trend has continued over the last two years with search volume in 2022 down 49% from the 2020 peak. Interest picked back up again in 2023, possibly as people across the globe look to deal with higher inflation and interest rates.
Which are the most popular retailers in the world?
Aussie brands have clearly embraced the American phenomenon. Tech retailer JB HI-FI leads the pack as the most commonly searched retailer for Black Friday deals in Australia. Web searches for Black Friday deals from JB HI-FI are 36% higher than those from Apple, the second most common retailer.
Local stalwarts Harvey Norman, Kmart and Myer all tie for third, beating out Amazon which ranked second behind Walmart when we last did this analysis across global searches.
What are the most popular products?
With retailers like Dyson, JB Hi-Fi and Amazon among the most popular places to score a Black Friday bargain, is it any wonder tech products top web searches during the sale?
As far as generic terms go, people are most interested in finding discounted laptops, smart TVs and microwaves according to SEMrush data.
Up to 60% off Lenovo laptops: Use the discount code BLACKFRIDAY to receive up to 60% off selected Lenovo laptops across business, all-in-ones and gaming.
Save $20 on Apple Airpods Pros: Amazon has the Airpods Proswith MagSafe Case down to $379 right now, down from the regular RRP of $399.
Apple watches from $394: Shop the Apple Watch at Amazon and save up to $460. Prices start at $394. Valid for a limited time only at Amazon.
Up to $500 off Samsung TVs: Valid for a limited time only at Samsung. The sale includes the 65-inch QN85C Neo QLED 4K Smart TV - down from $3499 to $2,999
Black Friday is one of the busiest retail holidays, falling on the Friday following Thanksgiving. This year, Black Friday is 24 November 2023.
Black Friday past, present and future
Year
Thanksgiving (Thursday)
Black Friday
2016
24 November 2016
25 November 2016
2017
23 November 2017
24 November 2017
2018
22 November 2018
23 November 2018
2019
28 November 2019
29 November 2019
2020
26 November 2020
27 November 2020
2021
25 November 2021
26 November 2021
2022
24 November 2022
25 November 2022
2023
23 November 2023
24 November 2023
2024
28 November 2024
29 November 2024
2025
27 November 2025
28 November 2025
2026
26 November 2026
27 November 2026
How did it start? How much has it grown in popularity?
The Black Friday shopping event has its roots in Philadelphia, where police officers used it derogatorily to describe the chaotic shopping day that follows Thanksgiving, which was typically marred by crowds and shoplifters, according to History.com.
It wasn't until the late 1980s that Black Friday found mainstream popularity as a day for the general public to find a good deal. While overall sales are up for Black Friday by and large, its popularity has dipped over the last few years, with retailers reporting drops in physical sales.
Online retailers are the big winners on Black Friday, resulting in the syphoning off of a subsequent sale day for online shopping called Cyber Monday, which happens the Monday following Black Friday.
Sophie Wallis is an insights analyst with a passion for data storytelling. She spends her time turning complex data into digestible stories and uncovering new consumer trends. When she isn't working, you'll find her planning her next overseas holiday or bingeing on a big novel. Sophie has a Bachelor of Economics from the University of Melbourne.
Microsoft's gearing up for Black Friday, and if you're a gamer, tech enthusiast or getting your Christmas shopping done early, you're in for a treat.
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