ME to launch Easter egg hunt with $1,000 prize

Alison Banney 10 April 2017

woman in city on phone 738

This is not a drill: ME is also giving away 50,000 free Easter eggs to Australians this week.

If you live in Melbourne, clear you plans on Wednesday. ME will be launching a Facebook Live Easter egg hunt in Melbourne's CBD with the winner receiving a cool $1,000. If you're not based in Melbourne don't worry, ME is also giving away 50,000 free Easter eggs this week to lucky commuters all over Australia.

The campaign aims to encourage Australians to be mindful with their money this Easter holiday weekend. After all, what better incentive is there to get your finances in order than chocolate?

The bank hopes to raise awareness of its online school of money, ed - a free online resource designed to educate Australians on all things money related, from budgeting and saving to buying a home.

On Wednesday ME’s Facebook feed will stream clues to the secret location of a ‘golden ed’ (we see what they did there). The lucky winner will take home $1,000 to use as they please.

ME brand and digital director Ingrid Purcell said the campaign is designed to encourage people to make more informed money decisions, given around a quarter of Aussies are financially unprepared for Easter.

"Easter is often the little sister to Christmas in that there are many expenses to consider and pay for, but unlike Christmas, it tends to creep up on us. Before you know it you’re hit with the cost of chocolates, gifts, food and drink for entertaining, weekends away and interstate travel to visit family," Purcell said.

"At ME, we know that money worries are one of the leading causes of stress among Australians. Fortunately, learning more about our finances can help. That's why we created ed."

ME’s Easter egg hunt officially kicks off at midday on Wednesday 6 April in Melbourne's CBD and will run until the golden ed has been found.

So, if you need me Wednesday, I’ll be in front of my computer, trolling ME’s Facebook page for clues.

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