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What’s in the Maybelline x Puma collaboration

Posted: 17 January 2019 11:42 am

Image: Instagram user soy_marietta

Everything we know so far about the makeup line helping you look glam (even in sweats).

We've witnessed a lot of fusion in the way of fashion and sportswear in recent years. With the athleisure trend reaching its peak, we've seen everything from glamorous Kate Spade smartwatches to sportswear brand Nike collaborate with fashion giant Vogue. What we haven't seen yet though is an athletic brand team up with a makeup label. That is, until now.

The Maybelline x Puma collection is here to shoot down claims that you can't have a strong makeup game whilst you're wearing sweatpants. The new line is all about feeling yourself and, honestly, it's a mood.

Maybelline have posted three video sneak peaks of the collaboration on their Instagram, promising some killer eyeshadow hues and a highlighter that looks like it can be seen from outer space. But what exactly is in the collection?

According to breaking beauty Instagram account, Trendmood, the line will comprise of 12 items. First up is the chrome highlighter in shade Knockout. The highlighter is peachy pink with gold tones and the reflect is stunning. If you're not working up a sweat yourself, this product looks like a surefire way to get your glow on.

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A post shared by Maybelline New York (@maybelline) on Jan 13, 2019 at 7:52am PST

The collection includes five Superstay Matte Ink Liquid Lipsticks in total badass shade names Unapologetic (brick brown), Epic (rose pink), Fearless (mauve), Fierce (a vampy dark purple) and Unstoppable (eggplant). The highly pigmented lipsticks feature a unique arrow applicator for precise application and are formulated with a gel ink that gives 16 hours of wear without drying out or crumbling.

The line also comprises of four Eye Duo Sticks in shades Heat/Flash (bronze/chocolate brown), Goals/Courage (berry/black), Warrior/Flow (holographic purple/metallic brown) and Discipline/Pulse (lavender/metallic plum).

To round out the collaboration, Trendmood reports there is also a dual-sided cream blush and highlight Face Duo Stick in the shade Hustle and a Puma Smudge Proof Mascara in Black. Seeing as Maybelline's videos show a lot of metallic eye textures, it's likely there will be other products on offer when the line officially drops.

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A post shared by TRENDMOOD (@trendmood1) on Jan 15, 2019 at 5:00pm PST

So when and where can you shop the collection?

The Maybelline x Puma line is already available in some countries, but according to Maybelline's Instagram, it will officially drop sometime this week on the Maybelline website. Once it's launched, we will likely see it become available to shop from other usual Maybelline stockists like Adore Beauty, Chemist Warehouse and Priceline.

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