Maven offers extended rental period on Holden vehicles
Holden drivers are now able to rent by the month with Maven.
Car sharing service Maven has today re-launched long term rentals in Australia, focussing on the Holden Colorado LYZ ute. Drivers can now rent the Colorado and other premium Holden vehicles for a minimum 28-day period.
Since starting up in October 2018, Maven has gone from strength to strength. With already more than 6,000 active members and a fleet of more than 2,300 Holden vehicles available across all major Australian cities and urban areas. On top of this, its ride-share service Maven Gig has made an estimated 9 million passenger trips and clocked up over 200 million kilometres in Holden cars.
Millennials are taking the wheel
Maven's service is helping Holden to develop a new market: millennials. Millennials are the least likely generation to purchase a new car. This is due to higher costs of living and more difficulty procuring finance following the Royal Commission. Maven's customer base is millennial driven by a landslide, with nearly 80% of their reservations being made by people aged between 22 and 37 years.
It's also been found that millennials consider themselves to be less materialistic than previous generations. Three out of four millennials value experiences over possessions and opt to spend money on desirable experiences rather than material goods.
Cue the ascension of the car hire service
It's no doubt that car hire services have been flourishing in Australia recently, with both mid-range and luxury subscription services casting their nets into the Aussie market. It seems that while millennials likely cannot afford a new car, or don't want to commit to the ownership requirement, they are happy to pay a weekly fee to enjoy the experience and convenience.
Maven's flexible car rental service is a good fit for Aussies (millennial and otherwise) who don't own a vehicle but need one from time to time. It takes the hassle out of vehicle ownership as registration, insurance, servicing costs and maintenance are all covered.
Car hire is also used by people who are already car owners but occasionally need access to an additional car, or a car better suited to a certain lifestyle change or requirement. For instance, Aussies planning the ultimate road trip holiday can now hire a Holden ute for the journey. Those looking for longer-term rentals can simply continue on a weekly basis after their 28 days is up. If they prefer, they can give Maven seven days notice and change their model or take a break, commitment-free.
A growing demand from businesses
Maven is also responding to a spike in business demand. Car hire is a useful service for people who travel regularly for business purposes, as they can drop the rental off and pick up another when they return. It's also potentially beneficial for companies, particularly SMEs and startups, who are looking for mobility solutions to grow their business without putting a significant dent in their cash flow.
"SMEs using Maven will enjoy the ease of access, comfort and the peace of mind that comes with the great range of Holden vehicles for their business without the worry of registration, insurance, maintenance and servicing costs," stated Joanne Stogiannis, General Manager for Maven Australia.
Hiring a Holden ute with Maven costs a set weekly fee, starting at $225. Joining doesn't cost anything and lifetime membership is also free. Maven also offers 24/7 road-side assistance and unlimited kilometres on all its Holden cars.