How to get Mattel’s #ThankYouHeroes collection in Australia
The new Little People range is raising money for frontline healthcare workers and their families.
As essential workers continue to lead the fight against the COVID-19 pandemic, popular toy company Mattel has come up with an innovative new way to give back. The mega brand has just released an entirely new collection of its popular Little People range, with each toy set to honour our frontline workers.
The Fisher-Price #ThankYouHeroes range includes 16 different action figures including doctors, nurses, EMT workers, delivery drivers and grocery store workers. Currently, the figures are available exclusively for pre-order through the Mattel online store, which offers shipping to Australia.
Each figure retails for US$20, with Mattel set to donate US$15 from each order to the #FirstRespondersFirst initiative. According to Thrive Global's website, the charitable organisation provides "essential supplies, equipment, accommodations, child care, food, mental health support and other resources for protecting frontline healthcare workers and their patients", making it a great way to give back.
While the figures aren't set to ship to consumers until 31 December, you will be charged now for your pre-order purchase so that workers can get a helping hand sooner.
In a release, senior vice president of Fisher-Price and global head of infant and preschool at Mattel, Chuck Scothon has said, "#ThankYouHeroes is designed to immortalise and honour healthcare and everyday heroes, and to drive additional donations to support first responders."
"Whether these toys are given as a gift to recognise someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults."
In addition to the #ThankYouHeroes collection, Mattel is also planning on rolling out other initiatives in the coming weeks as part of its new "Play it Forward" platform to "give back to communities in times of need".