Mamas-to-be, here’s where to buy your maternity dresses online

Information verified correct on October 27th, 2016

Bookmark these 11 retailers when shopping for new dresses while you have a baby onboard.

If the time has come to #stylethebump, then say no more. You’ve come to the right place! Despite what you’ve heard (or seen), dressing your belly during pregnancy can be just as fashionable as your regular wardrobe attire. With retailers jumping on board the baby train, it’s easier than ever to find affordable, on-trend maternity dresses.

Whether you need a frock to wear to a fancy occasion or comfy-casual wear-anywhere dresses, maternity style just got a whole lot better. Scroll on to meet the retailers stocking mama-to-be maternity dresses online.

11 of the best shopping sites that stock maternity dresses 


1. ASOS Maternity

ASOS is a leading online destination when it comes to range and style. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. One advantage of shopping at ASOS is having access to the exclusive ASOS line, which is even cheaper – if you can believe it!

  • Free returns within 28 days
  • Stocks maternity multi-packs
  • Free standard delivery on orders over $40
  • Free express delivery on orders over $125

Shop ASOS maternity dresses

View coupon codes for ASOS maternity wear


2. Bonds

Bonds boasts affordable prices and high-quality products for women, kids and baby, including a maternity-specific section.

  • Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
  • Free standard shipping across Australia
  • Express delivery for $9.95
  • Returns accepted within 30 days of purchase date
  • Australian store

Shop Bonds maternity dresses

View coupon codes for Bonds


3. David Jones

David Jones is Australia’s oldest department store, stocking Australian and international leading labels. The online site doesn’t offer a maternity section, but you can find maternity wear through the search function.

  • Free delivery when you use your David Jones store card
  • Returns for new items within a reasonable timeframe
  • Australian department store
  • Standard delivery in 3-7 business days
  • Next-day delivery in metro areas
  • 3-hour delivery available in Sydney

Shop David Jones

View coupon codes for David Jones


4. Esprit

Producing good-quality clothing in an eco-friendly manner for men, women and children, Esprit lives and breathes the motto ‘authentic, easy living’. You will find a small maternity offering on the website that’s comfortable, practical and stylish.

  • Eco-friendly and socially conscious
  • Offers vegetable-dyed fabrics
  • Free shipping on orders over $50
  • Esprit Friends loyalty program offers exclusive benefits and offers
  • Refunds accepted within 28 days of purchase

Shop Esprit maternity dresses

View coupon codes for Esprit


5. Etsy

The Etsy online marketplace has a dedicated maternity section within specialty sizes. Here you’ll find a mix of clothing and products that are new, handmade and vintage. This is stuff that's unlikely to be found anywhere else.

  • Thousands of products
  • Unique pieces

Shop Etsy maternity dresses


6.  J.Crew

American brand J.Crew is a site for the modern mama. Renowned for being stylish and sophisticated, its design team pulls the most popular styles each season and reworks them into maternity wear to continue bringing customers what they want, when they need it.

  • Socially responsible
  • Environmentally friendly
  • Standard shipping takes 5-9 business days
  • Free returns within 60 days of purchase

Shop J.Crew maternity dresses

View coupon codes for J.Crew


7. Jeanswest

Jeanswest is an Aussie retailer regarded as a one-stop shop for affordable, well-made denim for men and women. Its maternity edit has won awards and provides the season's best styles to women with a growing belly bump.

  • All denim comes with a lifetime guarantee
  • Award-winning maternity styles and range
  • Free standard delivery on orders over $75
  • Ethical sourcing
  • Free returns within 30 days on all denim

Shop Jeanswest maternity dresses

View coupon codes for Jeanswest


8. Marks & Spencer

Marks & Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish fashion that keeps pace with global trends. The edit stocks the Marks & Spencer’s label, M&S Collection.

  • Free delivery to Australia on orders over £30
  • Returns accepted for unused items
  • UK-based store
  • Delivery to Australia within 10-14 business days

Shop Marks & Spencer maternity dresses

View coupon codes for Marks & Spencer


9. New Look

New Look is one of the UK’s leading fast-fashion retailers, bringing cutting-edge fashion to women worldwide at affordable prices. New Look’s maternity edit recreates classics and hot-right-now trends.

  • Free delivery on orders over £65
  • 28-day returns
  • UK-based store
  • Delivery in 7-9 business days

Shop New Look maternity dresses

View coupon codes for New Look



The leading Aussie online retailer sources the most coveted Australian and international brands and boasts over 45,000 products. While there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear during pregnancy.

  • Free delivery on orders over $50
  • Free returns within 100 days
  • 3-hour delivery to metro Sydney


View coupon codes for THE ICONIC


11. Topshop

Another favourite among fashion-savvy men and women, Topshop has built a reputation as a trendsetter worldwide. The brand’s expansive maternity edit has everything from sexy bodycon dresses to the season’s best prints.

  • Huge range
  • Topshop Unique available
  • Returns within 14 days of purchase date
  • Free standard delivery on orders over $100, arrives within 9 business days

Shop Topshop maternity dresses

View coupon codes for Topshop

Find our top picks below to suit any occasion:

Maternity dresses to wear to a wedding

Camilla drawstring dress $599
Maya maternity embellished bodice maxi dress $180
Maternity celia floral print wrap dress £15

Maternity dresses to wear to a baby shower 

Woven midi dress $40
Maternity leopard print skater dress $60
Maternity drape t-shirt dress $53

Formal maternity dresses 

Isabella oliver one shoulder maxi dress $399
Maternity kimono maxi dress in sequin $180
Grace & Hart compassion drape gown $196

Cheap maternity dresses 

Tank dress $34.95
Wite oasis dress $99.95
Maternity embroidered dress £36

Top tips when buying maternity dresses and clothing online 

  • Know what styles suit you and flaunt your best assets! There’s no need to step out daily in a moo moo if you like to show off your curves. Buy the bodycon – everyone loves a baby belly.
  • Put your best foot forward in flats. Comfort and practicality during your pregnancy are key. Sure, you may be going to a wedding, but you need flats if you plan on dancing the night away.
  • Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
  • Opt for the layered look. During pregnancy, your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
  • Stock up on tight maternity tops or dresses. Work these under jackets you already own.
  • Check in with your friends who have just become mothers. Not only will they have great tips, they may have some clothes you can recycle on yourself.
  • Google your favourite celebrities! Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all part of the modern mama group.
  • Keep track of your measurements. This is particularly important for shopping online and will ensure you won’t have to return as much.
  • Discover styles from the non-maternity section that work. Babydoll dresses, A-line skirts and dresses are easy to wear anytime and are the economical choice if you’ve only got one bub on the cards.
  • Borrow from your partner. It goes without saying – the man-style is a thing. Reach for your man’s roomy t-shirts and boxers for lazy days around the house.

The best retailers when it comes to shopping for maternity clothes online

Cheap clothes:

Fancy dresses:



Jeans and denim:

Natural fabrics:

Get it cheaper: The best deals for maternity dresses online

ASOS - Maternity Up to 70% OFF Plus FREE Shipping

Get seventy percent off a range of stunning ASOS maternity fashion items. View the link to lock in savings of up to 70% off the original price.

Up to 50% off women's clothing

Get up to 50% off women's clothing at Esprit

$7 AUD standard shipping on all orders

Enjoy $7 shipping on all order to Australia

Doone Roisin

Doone Roisin is the social media butterfly and Fashion Editor at finder.com.au. She's an online shopping enthusiast ready to show you what to buy and how to wear it, the best sales around town and insider tips to make note of.

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