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Where to buy maternity clothes online in Australia
Say goodbye to frumpy clothes and say hello to looking fabulous round-the-clock! Here are the top stores where you can buy maternity clothes online.
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We know being pregnant means you have to juggle preparing for your baby’s needs with keeping yourself and your bub healthy, but it doesn't mean you have to skip out on your skincare, treating yourself to a holiday and your fashion sense. As a mum-to-be, you have to remember that self-care is just as important as being healthy.
Here at Finder, we’ve gathered a list of the top online stores in Australia where you can buy maternity clothes. It’s all about finding your unique maternity uniform and what suits your growing belly.
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Buy maternity clothes in Australia
The best stores to buy maternity wear online
ASOS Maternity
For a wide range of different styles and prices, ASOS is a leading online destination. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. An advantage to shopping at ASOS is that you can access ASOS's exclusive line that is super inexpensive!
- Free returns within 28 days
- Free standard delivery on orders over $40
- Afterpay is available
Bonds
Bonds offers affordable prices and high quality products for women, kids and babies, including a maternity-specific section.
- Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
- Free standard delivery across Australia
- Express delivery for $9.95
- Returns within 30 days of purchase date
David Jones
David Jones is Australia’s oldest department store and stocks Australian and international leading labels. The online store doesn’t offer a specific maternity section, but you will find a number of maternity styles available through the search function.
- Free click and collect available
- Afterpay is available
- Free delivery on orders over $100
Target
Mix and match with a wide range of maternity tops and pants, all thanks to Target. Find the perfect maternity essentials that fit you at a price your wallet will love.
- Free click and collect on orders over $20
- Afterpay is available
- Free standard delivery on orders over $80
Etsy
Etsy is an online marketplace with a dedicated maternity section and specialty sizes. Here you’ll find a mixture of clothing and products that are new, handmade and vintage – this stuff is unlikely to be found anywhere else.
- Unique and handmade items on offer
- Buy direct from the artist or creator
boohoo
You can still dress to impress while carrying your precious bubba inside your tummy. How? Head on over to the fashion-forward retailer boohoo. This store has a great selection of maternity dresses that will fit you perfectly.
- Afterpay is available
- Shop by size range
- PayPal is accepted
Marks & Spencer
Marks & Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish and trendy fashion. The maternity edit stocks the Marks & Spencer label, M&S Collection.
- Free delivery on orders over $40
- Subscribe to the newsletter and receive 15% off your first purchase
- 35-day return policy
eBay
eBay is the place to shop for everyday stylish maternity wear. The online marketplace stocks a huge range of brands that your changing body will love.
- PayPal is accepted
- Sign up to eBay Plus for an annual fee of $49 and receive free delivery on millions of items
- A wide selection of maternity clothes and pregnancy essentials
THE ICONIC
This leading Aussie online retailer sources the most coveted Australian and international brands and stocks over 45,000 products. While there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear while pregnant.
- Free delivery on orders over $50
- Free returns within 30 days
- Afterpay is available
Cotton On
Cotton On has a wide range of beautiful clothes for mums-to-be, which allow you to get on with your daily routine without feeling restricted and uncomfortable. Start feeling good and looking good by shopping for maternity activewear, sleepwear and intimates at Cotton On now.
- Free standard delivery on orders over $60
- Afterpay is available
- Sign up and get $10 off your first order
Myer
Shop for fashion pieces that change with you and never go out of style. Myer has maternity dresses that will still look fabulous post-pregnancy.
- Free delivery on orders over $49
- Afterpay is available
- Free in-store returns
Jeanswest
Jeanswest is an Australia-based retailer regarded as a one-stop shop for affordable, well-made denim for men and women. Its award-winning maternity edit provides women with the season's best styles made for a growing baby bump.
- All denim comes with a lifetime guarantee
- Free standard delivery on orders over $75
- Free returns within 30 days for all denim
Which stores offer free delivery?
- ASOS: Free standard delivery on orders over $40
- Bonds: Free standard delivery across Australia
- David Jones: Free delivery on orders over $100
- Target: Free standard delivery on orders over $80
- Jeanswest: Free standard delivery on orders over $75
- Marks & Spencer: Free delivery on orders over $40
- THE ICONIC: Free delivery on orders over $50
- Cotton On: Free standard delivery on orders over $60
- Myer: Free delivery on orders over $49
The best maternity retailers when shopping online for:
| Cheap clothes | Fancy dress | Swimwear | Basics | Jeans and denim | Natural fabrics | |
|---|---|---|---|---|---|---|
| ASOS Maternity | Yes | Yes | Yes | Yes | Yes | Yes |
| Bonds | - | - | - | Yes | - | Yes |
| David Jones | - | - | Yes | Yes | Yes | Yes |
| Target | Yes | - | - | Yes | - | - |
| Etsy | Yes | Yes | Yes | - | - | Yes |
| boohoo | - | Yes | Yes | - | - | - |
| Jeanswest | - | - | - | - | Yes | Yes |
| Marks & Spencer | - | - | - | Yes | Yes | Yes |
| eBay | Yes | Yes | Yes | Yes | Yes | Yes |
| THE ICONIC | - | Yes | Yes | Yes | Yes | Yes |
| Cotton On | - | - | - | Yes | - | Yes |
| Myer | - | Yes | - | Yes | - | Yes |
Top tips when buying maternity wear
- Know what styles suit you (and flaunt your best assets!). There's no need to step out daily in a muu-muu if you like to show off your curves. Buy the bodycon dress – everyone loves a baby belly.
- Put your best foot forward in flats. Comfort and practicality during your pregnancy are key.
- Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
- Opt for a layered look. During your pregnancy, your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
- Stock up on tight maternity tops. Work these under jackets you already own.
- Check in with your friends who have just become mothers. Not only will they have great tips, but they may also have some clothes that you can borrow
- Google your favourite celebrities. Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all a part of the modern mama group.
- Keep track of your measurements. This is particularly important for shopping online and will ensure you won't have to return as much.
- Discover styles from the non-maternity section that work. Babydoll dresses and A-line skirts and dresses are easy to wear anytime and are an economical choice if you've only got one bub on the cards.
Get it cheaper: Here are the best deals to save on maternity clothes
boohoo
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boohoo
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THE ICONIC
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THE ICONIC
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THE ICONIC
THE ICONIC
40% off: The Designer Edit
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Bonds
Bonds
Get 50% off sale
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Etsy
Etsy
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Myer
Myer
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David Jones
David Jones
Extra 30% off: The Designer Sale
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THE ICONIC
THE ICONIC
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THE ICONIC
THE ICONIC
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THE ICONIC
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THE ICONIC
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THE ICONIC
THE ICONIC
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ASOS
ASOS
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THE ICONIC
THE ICONIC
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Bonds
Bonds
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Myer
Myer
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Myer
Myer
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Myer
Myer
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Myer
Myer
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Myer
Myer
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Myer
Myer
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Myer
Myer
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Myer
Myer
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David Jones
David Jones
FREE express delivery on orders over $50
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David Jones
David Jones
30% off selected women's intimate apparel
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boohoo
boohoo
Athleisure from just $10
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boohoo
boohoo
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boohoo
boohoo
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boohoo
boohoo
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boohoo
boohoo
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David Jones
David Jones
30% off designer bags
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David Jones
David Jones
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David Jones
David Jones
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David Jones
David Jones
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David Jones
David Jones
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David Jones
David Jones
Extra 20% off sale
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David Jones
David Jones
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ASOS
ASOS
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ASOS
ASOS
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THE ICONIC
THE ICONIC
Extra 30% off outlet items for students
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THE ICONIC
THE ICONIC
FREE returns for 30 days
Enjoy THE ICONIC offer of FREE returns for 30 days from the date of your purchase. T&Cs apply.
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Popular boohoo coupon codes
| Last checked | Code description | Code |
|---|---|---|
| 23 Jun 2021 | 50% off standard shipping | HAL**** |
| 18 Jun 2021 | $20 off your first order | FIN**** |
| 23 Jun 2021 | 50% off everything + Extra 20% off curve clothing | CUR**** |
| 23 Jun 2021 | FREE standard shipping for new customers | NEW**** |
| 23 Jun 2021 | 50% off everything + Extra 20% off dresses | DRE**** |
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