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Where to buy maternity clothes online in Australia
Say goodbye to frumpy clothes and say hello to looking fabulous round-the-clock! Here are the top stores where you can buy maternity clothes online.
We know being pregnant means you have to juggle preparing for your baby’s needs with keeping yourself and your bub healthy, but it doesn't mean you have to skip out on your skincare, treating yourself to a holiday and your fashion sense. As a mum-to-be, you have to remember that self-care is just as important as being healthy.
Here at Finder, we’ve gathered a list of the top online stores in Australia where you can buy maternity clothes. It’s all about finding your unique maternity uniform and what suits your growing belly.
Image Source: Getty
Buy maternity clothes in Australia
The best stores to buy maternity wear online
1. ASOS Maternity
For a wide range of different styles and prices, ASOS is a leading online destination. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. An advantage to shopping at ASOS is that you can access ASOS's exclusive line that is super inexpensive!
- Free returns within 28 days
- Free standard delivery on orders over $40
- Afterpay is available
2. Bonds
Bonds offers affordable prices and high quality products for women, kids and babies, including a maternity-specific section.
- Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
- Free standard delivery across Australia
- Express delivery for $9.95
- Returns within 30 days of purchase date
3. David Jones
David Jones is Australia’s oldest department store and stocks Australian and international leading labels. The online store doesn’t offer a specific maternity section, but you will find a number of maternity styles available through the search function.
- Free click and collect available
- Afterpay is available
- Free delivery on orders over $100
4. Target
Mix and match with a wide range of maternity tops and pants, all thanks to Target. Find the perfect maternity essentials that fit you at a price your wallet will love.
- Free click and collect on orders over $20
- Afterpay is available
- Free standard delivery on orders over $80
5. Etsy
Etsy is an online marketplace with a dedicated maternity section and specialty sizes. Here you’ll find a mixture of clothing and products that are new, handmade and vintage – this stuff is unlikely to be found anywhere else.
- Unique and handmade items on offer
- Buy direct from the artist or creator
6. boohoo
You can still dress to impress while carrying your precious bubba inside your tummy. How? Head on over to the fashion-forward retailer boohoo. This store has a great selection of maternity dresses that will fit you perfectly.
- Afterpay is available
- Shop by size range
- PayPal is accepted
7. Jeanswest
Jeanswest is an Australia-based retailer regarded as a one-stop shop for affordable, well-made denim for men and women. Its award-winning maternity edit provides women with the season’s best styles made for a growing baby bump.
- All denim comes with a lifetime guarantee
- Free standard delivery on orders over $75
- Free returns within 30 days for all denim
8. Marks & Spencer
Marks & Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish and trendy fashion. The maternity edit stocks the Marks & Spencer label, M&S Collection.
- Free delivery on orders over $40
- Subscribe to the newsletter and receive 15% off your first purchase
- 35-day return policy
9. eBay
eBay is the place to shop for everyday stylish maternity wear. The online marketplace stocks a huge range of brands that your changing body will love.
- PayPal is accepted
- Sign up to eBay Plus for an annual fee of $49 and receive free delivery on millions of items
- A wide selection of maternity clothes and pregnancy essentials
10. THE ICONIC
This leading Aussie online retailer sources the most coveted Australian and international brands and stocks over 45,000 products. While there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear while pregnant.
- Free delivery on orders over $50
- Free returns within 30 days
- Afterpay is available
11. Cotton On
Cotton On has a wide range of beautiful clothes for mums-to-be, which allow you to get on with your daily routine without feeling restricted and uncomfortable. Start feeling good and looking good by shopping for maternity activewear, sleepwear and intimates at Cotton On now.
- Free standard delivery on orders over $60
- Afterpay is available
- Sign up and get $10 off your first order
12. Myer
Shop for fashion pieces that change with you and never go out of style. Myer has maternity dresses that will still look fabulous post-pregnancy.
- Free delivery on orders over $49
- Afterpay is available
- Free in-store returns
Which stores offer free delivery?
- ASOS: Free standard delivery on orders over $40
- Bonds: Free standard delivery across Australia
- David Jones: Free delivery on orders over $100
- Target: Free standard delivery on orders over $80
- Jeanswest: Free standard delivery on orders over $75
- Marks & Spencer: Free delivery on orders over $40
- THE ICONIC: Free delivery on orders over $50
- Cotton On: Free standard delivery on orders over $60
- Myer: Free delivery on orders over $49
The best maternity retailers when shopping online for:
| Cheap clothes | Fancy dress | Swimwear | Basics | Jeans and denim | Natural fabrics | |
|---|---|---|---|---|---|---|
| ASOS Maternity | Yes | Yes | Yes | Yes | Yes | Yes |
| Bonds | - | - | - | Yes | - | Yes |
| David Jones | - | - | Yes | Yes | Yes | Yes |
| Target | Yes | - | - | Yes | - | - |
| Etsy | Yes | Yes | Yes | - | - | Yes |
| boohoo | - | Yes | Yes | - | - | - |
| Jeanswest | - | - | - | - | Yes | Yes |
| Marks & Spencer | - | - | - | Yes | Yes | Yes |
| eBay | Yes | Yes | Yes | Yes | Yes | Yes |
| THE ICONIC | - | Yes | Yes | Yes | Yes | Yes |
| Cotton On | - | - | - | Yes | - | Yes |
| Myer | - | Yes | - | Yes | - | Yes |
Top tips when buying maternity wear
- Know what styles suit you (and flaunt your best assets!). There's no need to step out daily in a muu-muu if you like to show off your curves. Buy the bodycon dress – everyone loves a baby belly.
- Put your best foot forward in flats. Comfort and practicality during your pregnancy are key.
- Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
- Opt for a layered look. During your pregnancy, your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
- Stock up on tight maternity tops. Work these under jackets you already own.
- Check in with your friends who have just become mothers. Not only will they have great tips, but they may also have some clothes that you can borrow
- Google your favourite celebrities. Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all a part of the modern mama group.
- Keep track of your measurements. This is particularly important for shopping online and will ensure you won't have to return as much.
- Discover styles from the non-maternity section that work. Babydoll dresses and A-line skirts and dresses are easy to wear anytime and are an economical choice if you've only got one bub on the cards.
Get it cheaper: Here are the best deals to save on maternity clothes
Boohoo
Boohoo
40% off everything + FREE shipping
Enjoy 40% off everything, plus FREE shipping on orders over $80 at boohoo. Exclusions, T&Cs apply.
Last verified
Coupon code ends
Myer
Myer
Up to 50% off: Mid-Season Sale
Enjoy up to 50% off selected items including homeware, clothing, beauty, and more from your favourite brands at Myer. Hurry, valid for a limited time only. T&Cs apply.
Last verified
Deal ends
THE ICONIC
THE ICONIC
30% off: THE ICONIC's Birthday Sale
Celebrate THE ICONIC's birthday by saving 30% on top brands including Marc Jacobs, Birkenstock, Polo Ralph Lauren and more. T&Cs apply.
Last verified
Deal ends
THE ICONIC
THE ICONIC
30% off fashion, sport, kidswear and more
Shop 30% off kidswear during THE ICONIC's birthday including adidas Originals, Herschel, Nike and more. T&Cs apply.
Last verified
Deal ends
Bonds
Bonds
Up to 50% off + extra 10% off sale
Enjoy up to 50% off clothing and underwear for men, women and kids. Plus, take an extra 10% off with code. T&Cs apply.
Last verified
Boohoo
Exclusive
Boohoo
50% off standard shipping
Shop your favourite styles and enjoy 50% off standard shipping at boohoo. T&Cs apply.
Last verified
Exclusive
THE ICONIC
Exclusive
THE ICONIC
$20 off your first order
Get $20 off your first order when you sign up at THE ICONIC. Valid on orders over $99. T&Cs apply.
Last verified
Exclusive
Cotton On
Cotton On
25% off chino pants and shorts
Get 25% off men's chino pants and shorts at Cotton On. Limited time only. T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
50-70% off outlet sale
Get 50-70% off outlet sale at Cotton On. Hurry, this deal won't last long. T&Cs apply.
Last verified
David Jones
David Jones
Up to 50% off sale
Choose from a wide variety of items and styles by Calvin Klein, SuperGA, Dyson and more at David Jones with up to 50% off. T&Cs apply.
Last verified
David Jones
David Jones
Up to 50% off: The Designer Sale
Enjoy up to 50% off women's international designer fashion, shoes and accessories from Chloé, Jimmy Choo, Maticevski and more. T&Cs apply.
Last verified
ASOS
ASOS
Up to 70% off in the sale
Shop up to 70% off big brands at ASOS. T&Cs apply.
Last verified
THE ICONIC
THE ICONIC
Up to 50% off sale + new styles added
Enjoy up to 50% off selected styles from top brands including Nobody Denim, Oroton, Nike, Timberland and more. While stocks last. T&Cs apply.
Last verified
ASOS
ASOS
15% off everything
Use promo code to enjoy 15% off everything at ASOS. Valid for new customers only. T&Cs apply.
Last verified
Coupon code ends
THE ICONIC
THE ICONIC
10% off THE ICONIC exclusives
Use the code to enjoy 10% off selected styles from Atmos & Here, Atmos & Here Curvy, Dazie, Spurr, Double Oak Mills and Staple Superior at THE ICONIC. T&Cs apply.
Last verified
Coupon code ends
Myer
Myer
Up to 50% off sale
Enjoy up to 50% off sale including homewares, appliances, apparel, and more at Myer. Hurry while it lasts. T&Cs apply.
Last verified
Boohoo
Boohoo
Up to 80% off sale
Get up to 80% off dresses, skirts, denim and more at boohoo. T&Cs apply.
Last verified
David Jones
David Jones
50% off: Mid-Season sale fashion
Enjoy 50% off fashion, shoes, and accessories. Limited-time offer only. Exclusions, T&Cs apply.
Last verified
David Jones
David Jones
40% off: Mid-Season sale homewares
Enjoy 40% off homewares, bedding, electrical and more. Exclusions, T&Cs apply.
Last verified
Boohoo
Boohoo
Halloween essentials from $5
Shop your Halloween costumes, make-up, accessories, and more starting at $5 at boohoo. T&Cs apply.
Last verified
Deal ends
eBay
eBay
20% off your fave brands
Get 20% off Tefal, Canningvale, Cotton On, New Balance, and more at eBay. Limited time only. T&Cs apply.
Last verified
Coupon code ends
Bonds
Bonds
3 for $65 or 6 for $99 trunks
Get 3 trunks for $65 or 6 for $99 at BONDS. T&Cs apply.
Last verified
Deal ends
Bonds
Bonds
2 for $39 or 3 for $55 Zippy
Get 2 items for $39 or 3 for $55 with Zippy. Limited time only. T&Cs apply.
Last verified
Deal ends
Bonds
Bonds
3 undies for $36
Valid for a limited time at BONDS. T&Cs apply.
Last verified
Deal ends
Bonds
Bonds
50% off tights
Shop 50% off women's tights at BONDS. Limited time only. T&Cs apply.
Last verified
Deal ends
ASOS
ASOS
Extra 25% off tees, shorts, and more
Get summer-ready, shop at ASOS to get an extra 25% off tees, shorts, dresses, shoes, and more. T&Cs apply.
Last verified
Coupon code ends
ASOS
ASOS
Up to 30% off day-to-night looks
Choose from a wide variety of styles and get up to 30% off your purchase at ASOS. T&Cs apply.
Last verified
Deal ends
Etsy
Etsy
Up to 25% off personalised and custom jewellery
From monogram necklaces to birthstone rings, the style that's all yours for up to 25% off now at Etsy. Valid on selected styles. T&Cs apply.
Last verified
Etsy
Etsy
Don't see what you're looking for?
Browse Etsy for whatever you're looking for now.
Last verified
Myer
Myer
Save 20% on toys
Save 20% off when you purchase 2 or more items across toys. Limited time offers only. T&Cs apply.
Last verified
Deal ends
eBay
eBay
21st Birthday sale
Save on a range of discounts from eBay's 21st Birthday sale. Exclusive for eBay Plus members only. T&Cs apply.
Last verified
Deal ends
eBay
eBay
20% off digiDirect
Get 20% off a range of digiDirect products from eBay. T&Cs apply.
Last verified
Coupon code ends
Cotton On
Cotton On
3 for $30 Mens Underwear
Valid for a limited time. T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
Foundation face masks 3 for $25
Buy 3 Foundation face masks for just $25 at Cotton On. T&Cs apply.
Last verified
Deal ends
Target Australia
Target Australia
20% off toys and stationery
Shop 20% off toys and stationery from Lego, Nerf, Crayola, and more at Target. Exclusions, T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
Buy one, get one 50% off kids' swimwear
Buy one and get one 50% off kids' swimwear at Cotton On. T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
Magnets 3 for $10
Buy 3 magnets for only $10 at Cotton On. T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
Mini Marquee lights 2 for $20
Buy 2 Mini Marquee lights for just $20 at Cotton On. T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
3 for $15 A4 notebooks
Buy 3 A4 notebooks for just $15 at Cotton On. T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
2 for $60 women's denim
Buy 2 women's denim for only $60 at Cotton On. T&Cs apply
Last verified
Deal ends
Popular Boohoo coupon codes
| Last checked | Code description | Code |
|---|---|---|
| 25 Sep 2020 | 40% off everything + FREE shipping | YES**** |
| 15 Sep 2020 | Up to 50% off + extra 10% off sale | EXT**** |
| 4 Sep 2020 | 50% off standard shipping | HAL**** |
| 3 Aug 2020 | 15% off everything | ASO**** |
| 7 Jul 2020 | 10% off THE ICONIC exclusives | AFF**** |
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