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exclusive
15% off beauty
Enjoy 15% discount when you spend $99 or more at THE ICONIC. Valid for a limited time only. T&Cs apply.
Where to buy maternity clothes online in Australia
Say goodbye to frumpy clothes and say hello to looking fabulous round-the-clock! Here are the top stores where you can buy maternity clothes online.
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We know being pregnant means you have to juggle preparing for your baby’s needs with keeping yourself and your bub healthy, but it doesn't mean you have to skip out on your skincare, treating yourself to a holiday and your fashion sense. As a mum-to-be, you have to remember that self-care is just as important as being healthy.
Here at Finder, we’ve gathered a list of the top online stores in Australia where you can buy maternity clothes. It’s all about finding your unique maternity uniform and what suits your growing belly.
Image Source: Getty
Buy maternity clothes in Australia
The best stores to buy maternity wear online
ASOS Maternity
For a wide range of different styles and prices, ASOS is a leading online destination. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. An advantage to shopping at ASOS is that you can access ASOS's exclusive line that is super inexpensive!
- Free returns within 28 days
- Free standard delivery on orders over $40
- Afterpay is available
Bonds
Bonds offers affordable prices and high quality products for women, kids and babies, including a maternity-specific section.
- Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
- Free standard delivery across Australia
- Express delivery for $9.95
- Returns within 30 days of purchase date
David Jones
David Jones is Australia’s oldest department store and stocks Australian and international leading labels. The online store doesn’t offer a specific maternity section, but you will find a number of maternity styles available through the search function.
- Free click and collect available
- Afterpay is available
- Free delivery on orders over $100
Target
Mix and match with a wide range of maternity tops and pants, all thanks to Target. Find the perfect maternity essentials that fit you at a price your wallet will love.
- Free click and collect on orders over $20
- Afterpay is available
- Free standard delivery on orders over $80
Etsy
Etsy is an online marketplace with a dedicated maternity section and specialty sizes. Here you’ll find a mixture of clothing and products that are new, handmade and vintage – this stuff is unlikely to be found anywhere else.
- Unique and handmade items on offer
- Buy direct from the artist or creator
boohoo
You can still dress to impress while carrying your precious bubba inside your tummy. How? Head on over to the fashion-forward retailer boohoo. This store has a great selection of maternity dresses that will fit you perfectly.
- Afterpay is available
- Shop by size range
- PayPal is accepted
Marks & Spencer
Marks & Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish and trendy fashion. The maternity edit stocks the Marks & Spencer label, M&S Collection.
- Free delivery on orders over $40
- Subscribe to the newsletter and receive 15% off your first purchase
- 35-day return policy
eBay
eBay is the place to shop for everyday stylish maternity wear. The online marketplace stocks a huge range of brands that your changing body will love.
- PayPal is accepted
- Sign up to eBay Plus for an annual fee of $49 and receive free delivery on millions of items
- A wide selection of maternity clothes and pregnancy essentials
THE ICONIC
This leading Aussie online retailer sources the most coveted Australian and international brands and stocks over 45,000 products. While there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear while pregnant.
- Free delivery on orders over $50
- Free returns within 30 days
- Afterpay is available
Cotton On
Cotton On has a wide range of beautiful clothes for mums-to-be, which allow you to get on with your daily routine without feeling restricted and uncomfortable. Start feeling good and looking good by shopping for maternity activewear, sleepwear and intimates at Cotton On now.
- Free standard delivery on orders over $60
- Afterpay is available
- Sign up and get $10 off your first order
Myer
Shop for fashion pieces that change with you and never go out of style. Myer has maternity dresses that will still look fabulous post-pregnancy.
- Free delivery on orders over $49
- Afterpay is available
- Free in-store returns
Which stores offer free delivery?
- ASOS: Free standard delivery on orders over $40
- Bonds: Free standard delivery across Australia
- David Jones: Free delivery on orders over $100
- Target: Free standard delivery on orders over $80
- Marks & Spencer: Free delivery on orders over $40
- THE ICONIC: Free delivery on orders over $50
- Cotton On: Free standard delivery on orders over $60
- Myer: Free delivery on orders over $49
The best maternity retailers when shopping online for:
| Cheap clothes | Fancy dress | Swimwear | Basics | Jeans and denim | Natural fabrics | |
|---|---|---|---|---|---|---|
| ASOS Maternity | Yes | Yes | Yes | Yes | Yes | Yes |
| Bonds | - | - | - | Yes | - | Yes |
| David Jones | - | - | Yes | Yes | Yes | Yes |
| Target | Yes | - | - | Yes | - | - |
| Etsy | Yes | Yes | Yes | - | - | Yes |
| boohoo | - | Yes | Yes | - | - | - |
| Marks & Spencer | - | - | - | Yes | Yes | Yes |
| eBay | Yes | Yes | Yes | Yes | Yes | Yes |
| THE ICONIC | - | Yes | Yes | Yes | Yes | Yes |
| Cotton On | - | - | - | Yes | - | Yes |
| Yes | - | Yes | - | Yes |
Top tips when buying maternity wear
- Know what styles suit you (and flaunt your best assets!). There's no need to step out daily in a muu-muu if you like to show off your curves. Buy the bodycon dress – everyone loves a baby belly.
- Put your best foot forward in flats. Comfort and practicality during your pregnancy are key.
- Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
- Opt for a layered look. During your pregnancy, your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
- Stock up on tight maternity tops. Work these under jackets you already own.
- Check in with your friends who have just become mothers. Not only will they have great tips, but they may also have some clothes that you can borrow
- Google your favourite celebrities. Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all a part of the modern mama group.
- Keep track of your measurements. This is particularly important for shopping online and will ensure you won't have to return as much.
- Discover styles from the non-maternity section that work. Babydoll dresses and A-line skirts and dresses are easy to wear anytime and are an economical choice if you've only got one bub on the cards.
Get it cheaper: Here are the best deals to save on maternity clothes
Deal
Up to 50% off homeware
Enjoy huge savings on homeware at Myer. Hurry, valid for a limited time only. T&Cs apply.
Deal
20% off sale
Enjoy 20% off sale at Marks & Spencer. Exclusions, T&Cs apply
Deal
Up to 50% off sale
Enjoy up to 50% off over a hundred styles of clothing and underwear for men, women and kids. While stocks last. T&Cs apply.
Deal
Up to 70% off sale
Shop the sale section at boohoo and enjoy up to 70% off tops, dresses, denim, plus size clothing, knitwear, actiwear, shoes, accessories and more. T&Cs apply.
Deal
Up to 70% off clothing, shoes, accessories and more
Shop discounted items and save up to 70% off dresses, shirts, bags, phone covers and more. T&Cs apply.
Code
exclusive
50% off standard shipping
Shop your favourite styles and enjoy 50% off standard shipping at boohoo. T&Cs apply.
Deal
25% off 2 or more underwear
Enjoy great savings from Berlei, Triumph, Calvin Klein and more. Valid for a limited time only at Myer. T&Cs apply.
Deal
Up to 30% off adidas, Berlei, Converse and more
Enjoy huge savings on the brands you love at Myer. While stocks last. T&Cs apply.
Code
20% off everything
Use the code to enjoy 20% off everything at ASOS. Valid for a limited time only. T&Cs apply.
Deal
Limited time!
30% off knits and jackets
Valid on selected styles at Cotton On. While stocks last. T&Cs apply.
Code
50% off thousands of sale styles + Extra 20% off
Includes clothing and accessories for men, women and kids, stationery, homewares and more. While stocks last. T&Cs apply.
Deal
Up to 60% off sale
Get up to 60% off new styles from Dazie, Vans, Calvin Klein and more at THE ICONIC. While stocks last. T&Cs apply.
Deal
Up to 50% off: Clearance Sale
Enjoy up to 50% off a range of clothing, swimwear, footwear, beauty and homewares at Myer. While stocks last. T&Cs apply.
Deal
Choose your Lancôme 8-piece gift (valued up to $236)
Valid when you spend over $75 on Lancôme products at Myer. Spend over $120 and receive an additional 3-piece gift. T&Cs apply.
Deal
50% off everything
Enjoy 50% off everything at boohoo. Valid for a limited time only. Exclusions, T&Cs apply.
Deal
Up to 40% off today's deals
Get up to 40% off today's deals, including homeware, bedding, tech, appliances and more. Hurry while it lasts. T&Cs apply.
Deal
40% off socks and tights
Buy pair of socks and tights to get 40% off. Selected styles only. While stocks last. Exclusions, T&Cs apply.
Deal
FREE delivery on chess board sets
Available on select purchases at Etsy. T&Cs apply.
Deal
Save 10% on full-priced styles for students
Valid for UNiDAYS students at THE ICONIC. For instant access to this discount simply register and verify your status. T&Cs apply.
Code
20% off everything on your first order
Enjoy 20% off everything when when you spend $40 or more on your first order. Valid for a limited time only.
Deal
Up to 30% off selected styles
Enjoy up to 30% off selected styles from New Look, Topshop, ASOS Design, Nike, and more. Valid for a limited time only. T&Cs apply.
Deal
Up to 50% off home and living
Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.
Deal
Up to 50% off street styles
Enjoy up to 50% off selected styles from Adidas, Nike, Champion and more at ASOS. While stocks last. T&Cs apply.
Deal
30% off women's shoes
Enjoy 30% off selected styles from Lacoste, Hush Puppies, Nine West and more. While stocks last. T&Cs apply.
Deal
FREE gifts with your purchase
Receive FREE gifts from Estee Lauder, Lancome, Filorga, Versace, Ferragamo, and more. Minimum spend required. T&Cs apply.
Deal
Up to 50% off dinnerware, glassware and cutlery
Enjoy up to 50% off dinnerware, glassware, and cutlery to complete your luxurious table set-up. Exclusions, T&Cs apply.
Deal
Up to 40% off men's hats, scarves and gloves
Shop now and enjoy up to 40% off selected styles from Gant, Tommy Hilfiger, Puma and more. T&Cs apply.
Code
Up to $75 off your first purchase
Enjoy $20 off your first purchase for $100, $50 off $250 or $75 off $350. Valid for a limited time only. T&Cs apply.
Code
40% off everything + FREE shipping
Enjoy 40% off dresses, jackets, shoes and more. Plus, FREE shipping on orders over $80. T&Cs apply
Deal
Men's Underwear: 3 for $65 or 6 for $99 trunks
Valid for a limited time only. Exclusions, T&Cs apply.
Deal
30% off selected women's intimate apparel
Save up to 30% on selected women's intimate apparel from Berlei, Calvin Klein, Jockey and more. Exclusions, T&Cs apply.
Deal
30% off selected dresses
Get 30% off selected dresses. T&Cs apply.
Deal
Save on sale items from $1
Shop for select fashion items at Cotton On for as low as $1. T&Cs apply.
Deal
Save 30% when you buy 2 luxury shirts
Save 30% when you buy 2 luxury shirts. T&Cs apply.
Deal
Buy 1, get 1 50% off vests
Buy 1, get 1 50% off vests. T&Cs apply.
Deal
Up to 50% off sale Items
Valid for a limited time only. Exclusions, T&Cs apply.
Deal
Buy 2, get 25% off socks and tights
Valid for a limited time only. Exclusions, T&Cs apply.
Deal
FREE shipping on all orders over $35 + FREE returns
Get everything you need at Target and enjoy FREE shipping and returns. T&Cs apply.
Deal
25% off bedding & bath items
Shop now at Target to take advantage of great savings. Hurry, limited time only. T&Cs apply.
Popular THE ICONIC coupon codes
| Last checked | Code description | Code |
|---|---|---|
| 21 Sep 2021 | 50% off standard shipping | HAL**** |
| 18 May 2022 | 20% off everything | YEA**** |
| 16 May 2022 | 50% off thousands of sale styles + Extra 20% off | EXT**** |
| 10 May 2022 | 20% off everything on your first order | NEW**** |
| 10 Mar 2022 | Up to $75 off your first purchase | HEY**** |
