Where to buy maternity clothes online in Australia

Say goodbye to frumpy clothes and say hello to looking fabulous round-the-clock! Here are the top stores where you can buy maternity clothes online.

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We know being pregnant means you have to juggle preparing for your baby’s needs with keeping yourself and your bub healthy, but it doesn't mean you have to skip out on your skincare, treating yourself to a holiday and your fashion sense. As a mum-to-be, you have to remember that self-care is just as important as being healthy.

Here at Finder, we’ve gathered a list of the top online stores in Australia where you can buy maternity clothes. It’s all about finding your unique maternity uniform and what suits your growing belly.

Image Source: Getty


The best stores to buy maternity wear online

1. ASOS Maternity

For a wide range of different styles and prices, ASOS is a leading online destination. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. An advantage to shopping at ASOS is that you can access ASOS's exclusive line that is super inexpensive!

  • Free returns within 28 days
  • Free standard delivery on orders over $40
  • Afterpay is available
Go to ASOS

2. Bonds

Bonds offers affordable prices and high quality products for women, kids and babies, including a maternity-specific section.

  • Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
  • Free standard delivery across Australia
  • Express delivery for $9.95
  • Returns within 30 days of purchase date
Go to Bonds

View coupon codes for Bonds


3. David Jones

David Jones is Australia’s oldest department store and stocks Australian and international leading labels. The online store doesn’t offer a specific maternity section, but you will find a number of maternity styles available through the search function.

  • Free click and collect available
  • Afterpay is available
  • Free delivery on orders over $100
Go to David Jones

View coupon codes for David Jones


4. Target

Mix and match with a wide range of maternity tops and pants, all thanks to Target. Find the perfect maternity essentials that fit you at a price your wallet will love.

  • Free click and collect on orders over $20
  • Afterpay is available
  • Free standard delivery on orders over $80
Go to Target Australia

View coupon codes for Target Australia


5. Etsy

Etsy is an online marketplace with a dedicated maternity section and specialty sizes. Here you’ll find a mixture of clothing and products that are new, handmade and vintage – this stuff is unlikely to be found anywhere else.

  • Unique and handmade items on offer
  • Buy direct from the artist or creator
Go to Etsy

View coupon codes for Etsy


6. boohoo

You can still dress to impress while carrying your precious bubba inside your tummy. How? Head on over to the fashion-forward retailer boohoo. This store has a great selection of maternity dresses that will fit you perfectly.

  • Afterpay is available
  • Shop by size range
  • PayPal is accepted
Go to boohoo

View coupon codes for boohoo

Back to top

7. Jeanswest

Jeanswest is an Australia-based retailer regarded as a one-stop shop for affordable, well-made denim for men and women. Its award-winning maternity edit provides women with the season’s best styles made for a growing baby bump.

  • All denim comes with a lifetime guarantee
  • Free standard delivery on orders over $75
  • Free returns within 30 days for all denim

View coupon codes for Jeanswest


8. Marks & Spencer

Marks & Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish and trendy fashion. The maternity edit stocks the Marks & Spencer label, M&S Collection.

  • Free delivery on orders over $40
  • Subscribe to the newsletter and receive 15% off your first purchase
  • 35-day return policy
Go to Marks & Spencer

View coupon codes for Marks & Spencer


9. eBay

eBay is the place to shop for everyday stylish maternity wear. The online marketplace stocks a huge range of brands that your changing body will love.

  • PayPal is accepted
  • Sign up to eBay Plus for an annual fee of $49 and receive free delivery on millions of items
  • A wide selection of maternity clothes and pregnancy essentials
Go to eBay Australia

View coupon codes for eBay


10. THE ICONIC

This leading Aussie online retailer sources the most coveted Australian and international brands and stocks over 45,000 products. While there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear while pregnant.

  • Free delivery on orders over $50
  • Free returns within 30 days
  • Afterpay is available
Go to THE ICONIC

View coupon codes for THE ICONIC


11. Cotton On

Cotton On has a wide range of beautiful clothes for mums-to-be, which allow you to get on with your daily routine without feeling restricted and uncomfortable. Start feeling good and looking good by shopping for maternity activewear, sleepwear and intimates at Cotton On now.

  • Free standard delivery on orders over $60
  • Afterpay is available
  • Sign up and get $10 off your first order
Go to Cotton On

View coupon codes for Cotton On


Mom to be in Harmonie Cross Your Heart Dress

12. Myer

Shop for fashion pieces that change with you and never go out of style. Myer has maternity dresses that will still look fabulous post-pregnancy.

  • Free delivery on orders over $49
  • Afterpay is available
  • Free in-store returns
Go to Myer

View coupon codes for Myer


Which stores offer free delivery?

  • ASOS: Free standard delivery on orders over $40
  • Bonds: Free standard delivery across Australia
  • David Jones: Free delivery on orders over $100
  • Target: Free standard delivery on orders over $80
  • Jeanswest: Free standard delivery on orders over $75

The best maternity retailers when shopping online for:

Cheap clothesFancy dressSwimwearBasicsJeans and denimNatural fabrics
ASOS MaternityYesYesYesYesYesYes
Bonds---Yes-Yes
David Jones--YesYesYesYes
TargetYes--Yes--
EtsyYesYesYes--Yes
boohoo-YesYes---
Jeanswest----YesYes
Marks & Spencer---YesYesYes
eBayYesYesYesYesYesYes
THE ICONIC-YesYesYesYesYes
Cotton On---Yes-Yes
Myer-Yes-Yes-Yes

Top tips when buying maternity wear

  • Know what styles suit you (and flaunt your best assets!). There's no need to step out daily in a muu-muu if you like to show off your curves. Buy the bodycon dress – everyone loves a baby belly.
  • Put your best foot forward in flats. Comfort and practicality during your pregnancy are key.
  • Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
  • Opt for a layered look. During your pregnancy, your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
  • Stock up on tight maternity tops. Work these under jackets you already own.
  • Check in with your friends who have just become mothers. Not only will they have great tips, but they may also have some clothes that you can borrow
  • Google your favourite celebrities. Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all a part of the modern mama group.
  • Keep track of your measurements. This is particularly important for shopping online and will ensure you won't have to return as much.
  • Discover styles from the non-maternity section that work. Babydoll dresses and A-line skirts and dresses are easy to wear anytime and are an economical choice if you've only got one bub on the cards.

Get it cheaper: Here are the best deals to save on maternity clothes

BoohooBoohoo
Exclusive

Boohoo

Extra 10% off new arrival styles

Last verified

Exclusive

Coupon code ends

ASOSASOS

ASOS

Up to 80% off 1,000's of sale items

Last verified

Deal ends

eBayeBay

eBay

Up to 50% off Country Road, Kathmandu, adidas and more

Last verified

Deal ends

MyerMyer

Myer

Up to 50% off: Stocktake Sale

Last verified

Deal ends

eBayeBay

eBay

10% off Coles shop with eBay Plus + FREE delivery

Last verified

Coupon code ends

THE ICONICTHE ICONIC
Exclusive

THE ICONIC

20% off full-priced kids' toys

Last verified

Exclusive

Coupon code ends

BoohooBoohoo
Exclusive

Boohoo

50% off standard shipping

Last verified

Exclusive
EtsyEtsy

Etsy

Up to 40% off clothing, shoes, accessories and more

Last verified

BondsBonds

Bonds

Up to 50% off sale

Last verified

THE ICONICTHE ICONIC
Exclusive

THE ICONIC

$20 off your first order

Last verified

Exclusive

Coupon code ends

eBayeBay

eBay

Up to 70% off top trending items

Last verified

THE ICONICTHE ICONIC

THE ICONIC

30-40% off: THE ICONIC Exclusive Edit

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Deal ends

BoohooBoohoo

Boohoo

50% off almost everything

Last verified

Deal ends

eBayeBay

eBay

20% off Dell tech products

Last verified

Coupon code ends

BondsBonds

Bonds

Buy 2, save 30% on back to school shop

Last verified

Deal ends

BondsBonds

Bonds

Buy 2, get 25% off kids' undies

Last verified

Deal ends

MyerMyer

Myer

Up to 50% off sale

Last verified

BondsBonds

Bonds

Buy 2, save 30% on bras

Last verified

Deal ends

eBayeBay

eBay

15% off stellar items with eBay Plus

Last verified

Deal ends

ASOSASOS

ASOS

20% off everything

Last verified

Coupon code ends

BoohooBoohoo

Boohoo

Up to 80% off sale

Last verified

Cotton OnCotton On

Cotton On

Up to 70% off outlet sale

Last verified

ASOSASOS

ASOS

Up to 80% off sale

Last verified

THE ICONICTHE ICONIC

THE ICONIC

10% off THE ICONIC exclusives

Last verified

Coupon code ends

THE ICONICTHE ICONIC

THE ICONIC

40% off: The Designer Edit

Last verified

THE ICONICTHE ICONIC

THE ICONIC

Up to 60% off sale + new styles added

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THE ICONICTHE ICONIC

THE ICONIC

30-50% off: Kidswear Sale

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Marks & SpencerMarks & Spencer

Marks & Spencer

Buy 4 and save 20% off school wear

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Deal ends

David JonesDavid Jones

David Jones

Extra 30% off: The Designer Sale

Last verified

THE ICONICTHE ICONIC

THE ICONIC

20% off workwear from anywhere

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Deal ends

THE ICONICTHE ICONIC

THE ICONIC

30% off: Kids' Big Brands

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Deal ends

eBayeBay

eBay

7% off BCF products with eBay Plus

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Coupon code ends

BondsBonds

Bonds

Buy 2, get 20% off Bloody Comfy™ period undies and bag

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Deal ends

ASOSASOS

ASOS

Up to 50% off dresses, shoes and more

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Deal ends

MyerMyer

Myer

20% off kids' school and black sports shoes

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Deal ends

EtsyEtsy

Etsy

Unique tech accessories from just $15

Last verified

Deal ends

EtsyEtsy

Etsy

Interior design trends from just $29.95

Last verified

Deal ends

Cotton OnCotton On

Cotton On

Extra 20% off sale

Last verified

Coupon code ends

eBayeBay

eBay

15% off Sunyee products with eBay Plus

Last verified

Coupon code ends

David JonesDavid Jones

David Jones

Save 20-40% off

Last verified

Deal ends

Popular Boohoo coupon codes

Last checked Code description Code
26 Jan 2021 Extra 10% off new arrival styles AUN****
19 Jan 2021 10% off Coles shop with eBay Plus + FREE delivery PLU****
18 Jan 2021 50% off standard shipping HAL****
28 Dec 2020 $20 off your first order FIN****
25 Jan 2021 20% off Dell tech products PDL****

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