Where to buy maternity clothes online in Australia

Say goodbye to frumpy clothes and say hello to looking fabulous round-the-clock! Here are the top stores where you can buy maternity clothes online.

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We know being pregnant means you have to juggle preparing for your baby’s needs with keeping yourself and your bub healthy, but it doesn't mean you have to skip out on your skincare, treating yourself to a holiday and your fashion sense. As a mum-to-be, you have to remember that self-care is just as important as being healthy.

Here at Finder, we’ve gathered a list of the top online stores in Australia where you can buy maternity clothes. It’s all about finding your unique maternity uniform and what suits your growing belly.

Image Source: Getty

The best stores to buy maternity wear online

ASOS Maternity

For a wide range of different styles and prices, ASOS is a leading online destination. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. An advantage to shopping at ASOS is that you can access ASOS's exclusive line that is super inexpensive!

  • Free returns within 28 days
  • Free standard delivery on orders over $40
  • Afterpay is available
Go to ASOS


Bonds offers affordable prices and high quality products for women, kids and babies, including a maternity-specific section.

  • Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
  • Free standard delivery across Australia
  • Express delivery for $9.95
  • Returns within 30 days of purchase date
Go to Bonds

View coupon codes for Bonds

David Jones

David Jones is Australia’s oldest department store and stocks Australian and international leading labels. The online store doesn’t offer a specific maternity section, but you will find a number of maternity styles available through the search function.

  • Free click and collect available
  • Afterpay is available
  • Free delivery on orders over $100
Go to David Jones

View coupon codes for David Jones


Mix and match with a wide range of maternity tops and pants, all thanks to Target. Find the perfect maternity essentials that fit you at a price your wallet will love.

  • Free click and collect on orders over $20
  • Afterpay is available
  • Free standard delivery on orders over $80
Go to Target Australia

View coupon codes for Target Australia


Etsy is an online marketplace with a dedicated maternity section and specialty sizes. Here you’ll find a mixture of clothing and products that are new, handmade and vintage – this stuff is unlikely to be found anywhere else.

  • Unique and handmade items on offer
  • Buy direct from the artist or creator
Go to Etsy

View coupon codes for Etsy


You can still dress to impress while carrying your precious bubba inside your tummy. How? Head on over to the fashion-forward retailer boohoo. This store has a great selection of maternity dresses that will fit you perfectly.

  • Afterpay is available
  • Shop by size range
  • PayPal is accepted
Go to boohoo

View coupon codes for boohoo

Back to top

Marks & Spencer

Marks & Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish and trendy fashion. The maternity edit stocks the Marks & Spencer label, M&S Collection.

  • Free delivery on orders over $40
  • Subscribe to the newsletter and receive 15% off your first purchase
  • 35-day return policy
Go to Marks & Spencer

View coupon codes for Marks & Spencer


eBay is the place to shop for everyday stylish maternity wear. The online marketplace stocks a huge range of brands that your changing body will love.

  • PayPal is accepted
  • Sign up to eBay Plus for an annual fee of $49 and receive free delivery on millions of items
  • A wide selection of maternity clothes and pregnancy essentials
Go to eBay Australia

View coupon codes for eBay


This leading Aussie online retailer sources the most coveted Australian and international brands and stocks over 45,000 products. While there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear while pregnant.

  • Free delivery on orders over $50
  • Free returns within 30 days
  • Afterpay is available

View coupon codes for THE ICONIC

Cotton On

Cotton On has a wide range of beautiful clothes for mums-to-be, which allow you to get on with your daily routine without feeling restricted and uncomfortable. Start feeling good and looking good by shopping for maternity activewear, sleepwear and intimates at Cotton On now.

  • Free standard delivery on orders over $60
  • Afterpay is available
  • Sign up and get $10 off your first order
Go to Cotton On

View coupon codes for Cotton On

Mom to be in Harmonie Cross Your Heart Dress


Shop for fashion pieces that change with you and never go out of style. Myer has maternity dresses that will still look fabulous post-pregnancy.

  • Free delivery on orders over $49
  • Afterpay is available
  • Free in-store returns
Go to Myer

View coupon codes for Myer

Which stores offer free delivery?

  • ASOS: Free standard delivery on orders over $40
  • Bonds: Free standard delivery across Australia
  • David Jones: Free delivery on orders over $100
  • Target: Free standard delivery on orders over $80

The best maternity retailers when shopping online for:

Cheap clothesFancy dressSwimwearBasicsJeans and denimNatural fabrics
ASOS MaternityYesYesYesYesYesYes
David Jones--YesYesYesYes
Marks & Spencer---YesYesYes
Cotton On---Yes-Yes

Top tips when buying maternity wear

  • Know what styles suit you (and flaunt your best assets!). There's no need to step out daily in a muu-muu if you like to show off your curves. Buy the bodycon dress – everyone loves a baby belly.
  • Put your best foot forward in flats. Comfort and practicality during your pregnancy are key.
  • Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
  • Opt for a layered look. During your pregnancy, your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
  • Stock up on tight maternity tops. Work these under jackets you already own.
  • Check in with your friends who have just become mothers. Not only will they have great tips, but they may also have some clothes that you can borrow
  • Google your favourite celebrities. Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all a part of the modern mama group.
  • Keep track of your measurements. This is particularly important for shopping online and will ensure you won't have to return as much.
  • Discover styles from the non-maternity section that work. Babydoll dresses and A-line skirts and dresses are easy to wear anytime and are an economical choice if you've only got one bub on the cards.

Get it cheaper: Here are the best deals to save on maternity clothes

Code exclusive

15% off beauty

Verified 2 days ago Expires 31 May 2022

Up to 50% off homeware

Verified 5 days ago Expires 29 May 2022

20% off sale

Expires 26 May 2022

Up to 50% off sale


Up to 70% off sale


Up to 70% off clothing, shoes, accessories and more

Code exclusive

50% off standard shipping


25% off 2 or more underwear

Verified 4 days ago Expires 5 Jun 2022

Up to 30% off adidas, Berlei, Converse and more

Verified 4 days ago Expires 25 May 2022

20% off everything

Verified 4 days ago Expires 25 May 2022
Deal Limited time!

30% off knits and jackets

Expires 23 May 2022

50% off thousands of sale styles + Extra 20% off


Up to 60% off sale


Up to 50% off: Clearance Sale


Choose your Lancôme 8-piece gift (valued up to $236)

Expires 29 May 2022

50% off everything


Up to 40% off today's deals


40% off socks and tights


FREE delivery on chess board sets


Save 10% on full-priced styles for students


20% off everything on your first order


Up to 30% off selected styles


Up to 50% off home and living


Up to 50% off street styles


30% off women's shoes


FREE gifts with your purchase


Up to 50% off dinnerware, glassware and cutlery


Up to 40% off men's hats, scarves and gloves


Up to $75 off your first purchase


40% off everything + FREE shipping

Expires 24 Jun 2027

Men's Underwear: 3 for $65 or 6 for $99 trunks

Expires 12 Mar 2026

30% off selected women's intimate apparel


30% off selected dresses


Save on sale items from $1

Expires 12 Mar 2026

Save 30% when you buy 2 luxury shirts


Buy 1, get 1 50% off vests


Up to 50% off sale Items

Expires 12 Mar 2026

Buy 2, get 25% off socks and tights

Expires 12 Mar 2026

FREE shipping on all orders over $35 + FREE returns


25% off bedding & bath items

Popular THE ICONIC coupon codes

Last checked Code description Code
21 Sep 2021 50% off standard shipping HAL****
18 May 2022 20% off everything YEA****
16 May 2022 50% off thousands of sale styles + Extra 20% off EXT****
10 May 2022 20% off everything on your first order NEW****
10 Mar 2022 Up to $75 off your first purchase HEY****

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