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Where to buy maternity clothes online in Australia
Say goodbye to frumpy clothes and say hello to looking fabulous round-the-clock! Here are the top stores where you can buy maternity clothes online.
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We know being pregnant means you have to juggle preparing for your baby’s needs with keeping yourself and your bub healthy, but it doesn't mean you have to skip out on your skincare, treating yourself to a holiday and your fashion sense. As a mum-to-be, you have to remember that self-care is just as important as being healthy.
Here at Finder, we’ve gathered a list of the top online stores in Australia where you can buy maternity clothes. It’s all about finding your unique maternity uniform and what suits your growing belly.
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Buy maternity clothes in Australia
The best stores to buy maternity wear online
1. ASOS Maternity
For a wide range of different styles and prices, ASOS is a leading online destination. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. An advantage to shopping at ASOS is that you can access ASOS's exclusive line that is super inexpensive!
- Free returns within 28 days
- Free standard delivery on orders over $40
- Afterpay is available
2. Bonds
Bonds offers affordable prices and high quality products for women, kids and babies, including a maternity-specific section.
- Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
- Free standard delivery across Australia
- Express delivery for $9.95
- Returns within 30 days of purchase date
3. David Jones
David Jones is Australia’s oldest department store and stocks Australian and international leading labels. The online store doesn’t offer a specific maternity section, but you will find a number of maternity styles available through the search function.
- Free click and collect available
- Afterpay is available
- Free delivery on orders over $100
4. Target
Mix and match with a wide range of maternity tops and pants, all thanks to Target. Find the perfect maternity essentials that fit you at a price your wallet will love.
- Free click and collect on orders over $20
- Afterpay is available
- Free standard delivery on orders over $80
5. Etsy
Etsy is an online marketplace with a dedicated maternity section and specialty sizes. Here you’ll find a mixture of clothing and products that are new, handmade and vintage – this stuff is unlikely to be found anywhere else.
- Unique and handmade items on offer
- Buy direct from the artist or creator
6. boohoo
You can still dress to impress while carrying your precious bubba inside your tummy. How? Head on over to the fashion-forward retailer boohoo. This store has a great selection of maternity dresses that will fit you perfectly.
- Afterpay is available
- Shop by size range
- PayPal is accepted
7. Jeanswest
Jeanswest is an Australia-based retailer regarded as a one-stop shop for affordable, well-made denim for men and women. Its award-winning maternity edit provides women with the season’s best styles made for a growing baby bump.
- All denim comes with a lifetime guarantee
- Free standard delivery on orders over $75
- Free returns within 30 days for all denim
8. Marks & Spencer
Marks & Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish and trendy fashion. The maternity edit stocks the Marks & Spencer label, M&S Collection.
- Free delivery on orders over $40
- Subscribe to the newsletter and receive 15% off your first purchase
- 35-day return policy
9. eBay
eBay is the place to shop for everyday stylish maternity wear. The online marketplace stocks a huge range of brands that your changing body will love.
- PayPal is accepted
- Sign up to eBay Plus for an annual fee of $49 and receive free delivery on millions of items
- A wide selection of maternity clothes and pregnancy essentials
10. THE ICONIC
This leading Aussie online retailer sources the most coveted Australian and international brands and stocks over 45,000 products. While there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear while pregnant.
- Free delivery on orders over $50
- Free returns within 30 days
- Afterpay is available
11. Cotton On
Cotton On has a wide range of beautiful clothes for mums-to-be, which allow you to get on with your daily routine without feeling restricted and uncomfortable. Start feeling good and looking good by shopping for maternity activewear, sleepwear and intimates at Cotton On now.
- Free standard delivery on orders over $60
- Afterpay is available
- Sign up and get $10 off your first order
12. Myer
Shop for fashion pieces that change with you and never go out of style. Myer has maternity dresses that will still look fabulous post-pregnancy.
- Free delivery on orders over $49
- Afterpay is available
- Free in-store returns
Which stores offer free delivery?
- ASOS: Free standard delivery on orders over $40
- Bonds: Free standard delivery across Australia
- David Jones: Free delivery on orders over $100
- Target: Free standard delivery on orders over $80
- Jeanswest: Free standard delivery on orders over $75
- Marks & Spencer: Free delivery on orders over $40
- THE ICONIC: Free delivery on orders over $50
- Cotton On: Free standard delivery on orders over $60
- Myer: Free delivery on orders over $49
The best maternity retailers when shopping online for:
| Cheap clothes | Fancy dress | Swimwear | Basics | Jeans and denim | Natural fabrics | |
|---|---|---|---|---|---|---|
| ASOS Maternity | Yes | Yes | Yes | Yes | Yes | Yes |
| Bonds | - | - | - | Yes | - | Yes |
| David Jones | - | - | Yes | Yes | Yes | Yes |
| Target | Yes | - | - | Yes | - | - |
| Etsy | Yes | Yes | Yes | - | - | Yes |
| boohoo | - | Yes | Yes | - | - | - |
| Jeanswest | - | - | - | - | Yes | Yes |
| Marks & Spencer | - | - | - | Yes | Yes | Yes |
| eBay | Yes | Yes | Yes | Yes | Yes | Yes |
| THE ICONIC | - | Yes | Yes | Yes | Yes | Yes |
| Cotton On | - | - | - | Yes | - | Yes |
| Myer | - | Yes | - | Yes | - | Yes |
Top tips when buying maternity wear
- Know what styles suit you (and flaunt your best assets!). There's no need to step out daily in a muu-muu if you like to show off your curves. Buy the bodycon dress – everyone loves a baby belly.
- Put your best foot forward in flats. Comfort and practicality during your pregnancy are key.
- Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
- Opt for a layered look. During your pregnancy, your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
- Stock up on tight maternity tops. Work these under jackets you already own.
- Check in with your friends who have just become mothers. Not only will they have great tips, but they may also have some clothes that you can borrow
- Google your favourite celebrities. Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all a part of the modern mama group.
- Keep track of your measurements. This is particularly important for shopping online and will ensure you won't have to return as much.
- Discover styles from the non-maternity section that work. Babydoll dresses and A-line skirts and dresses are easy to wear anytime and are an economical choice if you've only got one bub on the cards.
Get it cheaper: Here are the best deals to save on maternity clothes
Boohoo
Exclusive
Boohoo
Extra 10% off new arrival styles
Take an extra 10% off new season dresses, jackets, shoes and more at boohoo. T&Cs apply.
Last verified
Exclusive
Coupon code ends
ASOS
ASOS
Up to 80% off 1,000's of sale items
Enjoy up to 80% off big brands including Puma, Calvin Klein, Love Moschino and more at ASOS. While stocks last. T&Cs apply.
Last verified
Deal ends
eBay
eBay
Up to 50% off Country Road, Kathmandu, adidas and more
Enjoy up to 50% off your favourite brands at eBay. Limited time only. Prices as marked. While stocks last. T&Cs apply.
Last verified
Deal ends
Myer
Myer
Up to 50% off: Stocktake Sale
Enjoy up to 50% off selected styles from Samsonite, M.A.C, Calvin Klein and more at Myer. While stocks last. T&Cs apply.
Last verified
Deal ends
eBay
eBay
10% off Coles shop with eBay Plus + FREE delivery
Start the new year right with 10% off drinks, household items and more. Valid for eBay Plus members only. Plus, FREE delivery over $49 in select areas. T&Cs apply.
Last verified
Coupon code ends
THE ICONIC
Exclusive
THE ICONIC
20% off full-priced kids' toys
Score 20% off selected toys from Sunnylife, Jellycat, Barbie and more at THE ICONIC. T&Cs apply
Last verified
Exclusive
Coupon code ends
Boohoo
Exclusive
Boohoo
50% off standard shipping
Shop your favourite styles and enjoy 50% off standard shipping at boohoo. T&Cs apply.
Last verified
Exclusive
Etsy
Etsy
Up to 40% off clothing, shoes, accessories and more
Shop discounted items and save up to 40% off dresses, shirts, bags, phone covers and more. T&Cs apply.
Last verified
Bonds
Bonds
Up to 50% off sale
Enjoy up to 50% off over 300 styles of clothing and underwear for men, women and kids. While stocks last. T&Cs apply.
Last verified
THE ICONIC
Exclusive
THE ICONIC
$20 off your first order
Enjoy $20 off your first order over $99 at THE ICONIC. Redeemable once per customer. T&Cs apply.
Last verified
Exclusive
Coupon code ends
eBay
eBay
Up to 70% off top trending items
Enjoy up to 70% off New Balance, Quiksilver, Styletread and more at eBay. While stocks last. T&Cs apply.
Last verified
THE ICONIC
THE ICONIC
30-40% off: THE ICONIC Exclusive Edit
Enjoy 30-40% off selected styles from Staple Superior,Double Oak Mills, Calli and more. T&Cs apply.
Last verified
Deal ends
Boohoo
Boohoo
50% off almost everything
Enjoy 50% off dresses, activewear, tops, coats, shoes, accessories and more. Excludes sale and selected lines. T&Cs apply.
Last verified
Deal ends
eBay
eBay
20% off Dell tech products
Get 20% off Dell laptops, desktops and more at eBay. Maximum discount of $1,000. T&Cs apply.
Last verified
Coupon code ends
Bonds
Bonds
Buy 2, save 30% on back to school shop
Valid on selected sweats, trackies, socks and more for a limited time only at Bonds. While stocks last. T&Cs apply.
Last verified
Deal ends
Bonds
Bonds
Buy 2, get 25% off kids' undies
Buy 2 selected kids' undies and get 25% off at Bonds. While stocks last. T&Cs apply.
Last verified
Deal ends
Myer
Myer
Up to 50% off sale
Enjoy up to 50% off sale including homewares, appliances, apparel and more at Myer. Hurry, while stocks last. T&Cs apply.
Last verified
Bonds
Bonds
Buy 2, save 30% on bras
Valid on selected styles for a limited time only at Bonds. While stocks last. T&Cs apply.
Last verified
Deal ends
eBay
eBay
15% off stellar items with eBay Plus
Enjoy 15% off selected items from Cotton On, DC Shoes, Jo Mercer and more at eBay. While stocks last. T&Cs apply.
Last verified
Deal ends
ASOS
ASOS
20% off everything
Score 20% off your first order at ASOS. Minimum spend $40. Exclusions, T&Cs apply.
Last verified
Coupon code ends
Boohoo
Boohoo
Up to 80% off sale
Get up to 80% off dresses, skirts, denim and more at boohoo. T&Cs apply.
Last verified
Cotton On
Cotton On
Up to 70% off outlet sale
Get up to 70% off outlet sale at Cotton On. Hurry, this deal won't last long. T&Cs apply.
Last verified
ASOS
ASOS
Up to 80% off sale
Discover 100's of styles from all your favourite brands including ASOS DESIGN, Nike, Vans and more at . While stocks last. T&Cs apply.
Last verified
THE ICONIC
THE ICONIC
10% off THE ICONIC exclusives
Use the code to enjoy 10% off selected styles from Atmos & Here, Atmos & Here Curvy, Dazie, Spurr, Double Oak Mills and Staple Superior at THE ICONIC. T&Cs apply.
Last verified
Coupon code ends
THE ICONIC
THE ICONIC
40% off: The Designer Edit
Score 40% off selected designer styles from Kenzo, The Marc Jacobs, See By Chloé and more. While stocks last. T&Cs apply.
Last verified
THE ICONIC
THE ICONIC
Up to 60% off sale + new styles added
Enjoy up to 60% off selected styles from top brands including Diesel, Fitbit, Wittner and more at THE ICONIC. While stocks last. T&Cs apply.
Last verified
THE ICONIC
THE ICONIC
30-50% off: Kidswear Sale
Shop 30-50% off kids' selected styles from Rock Your Kid, DC Shoes, adidas Performance and more at THE ICONIC. New styles added. T&Cs apply.
Last verified
Marks & Spencer
Marks & Spencer
Buy 4 and save 20% off school wear
Offer valid for a limited time. Exclusions, T&Cs apply
Last verified
Deal ends
David Jones
David Jones
Extra 30% off: The Designer Sale
Enjoy extra 30% off women's international designer fashion, shoes and accessories from Chloé, Jimmy Choo, Maticevski and more. T&Cs apply.
Last verified
THE ICONIC
THE ICONIC
20% off workwear from anywhere
Get 20% off selected styles from All About Eve, Tommy Hilfiger, Julius Marlow and more at THE ICONIC. T&Cs apply. T&Cs apply
Last verified
Deal ends
THE ICONIC
THE ICONIC
30% off: Kids' Big Brands
Get 30% off selected styles from Cotton On Kids, Polo Ralph Lauren, Rock Your Kid and more at THE ICONIC. While stocks last. T&Cs apply.
Last verified
Deal ends
eBay
eBay
7% off BCF products with eBay Plus
Valid for Plus members and limited time only. While stocks last. T&CS apply.
Last verified
Coupon code ends
Bonds
Bonds
Buy 2, get 20% off Bloody Comfy™ period undies and bag
Buy 2 of Bloody Comfy™ period undies and bag to get 20% off at BONDS. While stocks last. T&Cs apply.
Last verified
Deal ends
ASOS
ASOS
Up to 50% off dresses, shoes and more
Valid on selected styles from Nike, ASOS DESIGN, adidas Originals and more. While stocks last. T&Cs apply.
Last verified
Deal ends
Myer
Myer
20% off kids' school and black sports shoes
Includes shoes from Clarks, Asics, Converse, Adidas and more. T&Cs apply.
Last verified
Deal ends
Etsy
Etsy
Unique tech accessories from just $15
Shop these tech trends including custom phone cases, laptop bags and more at Etsy. Selected styles only. While stocks last. T&Cs apply.
Last verified
Deal ends
Etsy
Etsy
Interior design trends from just $29.95
Discover up-to-the-minute essentials for the modern home at Etsy. Selected styles only. While stocks last. T&Cs apply.
Last verified
Deal ends
Cotton On
Cotton On
Extra 20% off sale
Use the code to enjoy an extra 20% off sale tights, skirts, tees, crop tops, flares and more. T&Cs apply.
Last verified
Coupon code ends
eBay
eBay
15% off Sunyee products with eBay Plus
Enjoy 15% off parts and accessories from Sunyee at eBay. While stocks last. T&Cs apply.
Last verified
Coupon code ends
David Jones
David Jones
Save 20-40% off
Shop and enjoy a wide range of discounts on a range of full-priced clothing, shoes, swimwear, bags, sunglasses, homewares, and more at David Jones. Valid for a limited time only. Exclusions, T&Cs apply.
Last verified
Deal ends
Popular Boohoo coupon codes
| Last checked | Code description | Code |
|---|---|---|
| 26 Jan 2021 | Extra 10% off new arrival styles | AUN**** |
| 19 Jan 2021 | 10% off Coles shop with eBay Plus + FREE delivery | PLU**** |
| 18 Jan 2021 | 50% off standard shipping | HAL**** |
| 28 Dec 2020 | $20 off your first order | FIN**** |
| 25 Jan 2021 | 20% off Dell tech products | PDL**** |
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