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Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck?
Explore business marketing services, cost and what to consider before marketing your business.
When it comes to business marketing, the sky's the limit. Explore the numerous marketing paths and strategies that hinge on several important factors.
How you get your product or service in front of a potential customer depends on the type of business you run and how you want to connect with your audience. And what works best for one company may not be ideal for your business.
Here are some marketing options to help you get an edge on the competition:
Promoting your goods or services by email offers the opportunity to spread the word about your business — with the added perk of being relatively cheap and convenient. Launching an email marketing campaign connects you with customers, keeps them updated with newsletters and advertises offers and perks.
As one of the most popular ways to market your business, social media involves creating pages or accounts on popular platforms to connect with your audience. Create posts, share stories, upload photos and respond to comments from followers to spread brand reach and awareness.
This is only really relevant if you choose to sell products online via an online storefront, rather than a marketplace. Having good SEO (search engine optimisation) is important for your business to be reached by your target demographic. There are multiple ways to continuously improve on your SEO, such as the following:
Tool such as SEMrush can help make SEO easy.
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Display ads online typically include banner ads and pay-per-click marketing, whereas print ads encompass newspaper ads, magazines and other print media.
Billboards, posters, bus stations or shopping malls are out-of-home media ads. Despite the rise in popularity of digital marketing, many big brands still opt for out-of-home marketing to increase brand visibility.
Other business marketing tools include:
What does your company's digital footprint say about your business? Taking ownership of your local listings can help you manage your online reputation — impacting brand awareness.
Adding your business to these directories increases visibility and engagement. Not only does this validate you in the eyes of a potential customer, but it also lends credibility to the business.
Respond to customer reviews, add photos of your storefront, link to your company's website and more when you sign up for these popular local directories:
Creating a social media page also gives you access to marketing tools that can benefit your business. Social media is also one of the most highly effective forms of marketing. And the best part is, you don't have to pay for it. That being said, paying for ads on social media is also really effective for bringing new interest to your page, and by default, your products.
Building a community of loyal followers on your social media platform if effectively a form of free marketing. Loyal followers who are interested in your brand and products are likely to become customers themselves, but they are also likely to comment on and share your posts. This makes your posts visible to new potential customers. Of course, nothing is truly free. Building a loyal online following takes time, effort and dedication.
Sponsored social media marketing allows you to directly target people who are likely to be interested in your product who don't yet follow your brand. If you have any form of social media yourself, this should come as no surprise to you. Often you only have to think of an item and it pops up on your news feed. Well, yours could be that product. So, if you have some marketing budget put aside, investing money into social media marketing could be a very worthwhile venture.
Another great way of marketing on social media is to pique the interest of influencers. Influencers are people with a large social media following of people who are interested in their lifestyle. While some influencers may require payment for promoting your products, others may do it for free if you send them samples. Reach out to influencers who suit your brand and see if they'd be interested in becoming a brand ambassador for your business and promoting your products on their page.
Even if you opt for a storefront platform that offers its own marketing advantages, it's still a good idea to create a social media page to keep customers informed of your business and point them to where they can purchase your products.
There are a number of factors to consider before you embark on a marketing campaign:
Marketing costs vary between services, tools and platforms:
What is digital marketing?
Digital marketing is any form of marketing that takes place on the Internet, mobile apps or digital media.
What is sponsored content?
Content that features the product or service of an advertiser created by a brand or influencer. The content is paid for by the advertiser as a means of spreading awareness of the product or service organically. This form of marketing has become especially popular on platforms like Instagram and YouTube.
What is a business marketing channel?
Marketing channels are the avenues you use to market your business to potential customers. These can include your business website, social media platforms, email, paid ads and even word-of-mouth marketing.
What is a business marketing plan?
An outline of your marketing strategy typically includes marketing tools, advertising goals, time frames and key performance indicators.
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