An in-depth review of Marc Jacobs’ Shameless foundation

Marc Jacobs knows its stuff when it comes to beauty. So let's test just how fabulous the new 'Shameless' foundation is...

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In case you didn't catch our Tarte Shape Tape Foundation review, I'm a slight foundation hoarder. It's easily my favourite makeup product and I do set a fairly high standard. Now, I'm back and I've got a new foundation to jump through my hoops in order to see if it's really worth the money.

The Marc Jacobs 'Shameless' foundation recently dropped to Sephora and automatically piqued my interest as the brand already has quite a popular foundation out on the market. The Re(marc)able Full Cover Foundation is very full coverage and heavy duty with a matte finish. Therefore, I was hoping for a medium to full coverage with a more satin finish, as the matte look isn't really my thing. The Re(marc)able foundation is also quite heavy so I was hoping to see a lighter foundation that gave a more natural finish and was daytime suitable.

One of the big things this foundation has claimed and it's got me excited is that it's flash-back free. While a lot of foundations are, that is because they don't contain SPF, meaning they don't protect you from the sun. The difference is that the Shameless foundation has first-to-market SPF technology that creates no flashback in photos and no ashy, grey undertones in the formula. Additionally, there is a whopping 29 shades because nobody got time for non-inclusive makeup brands, including myself.


Foundation application

So the shade I used was R350 and honestly, I think it was a little pink for my skin, but hey, what can you do? I used the Marc Jacobs foundation brush. I wanted to see how the foundation fared with products it had most likely been created to be used with. I'm a beauty blender girl through and through and I am really not a fan of a paddle brush. Therefore on one side of my face I used the paddle brush and the other a beauty blender. Old habits die hard, okay.

I have incredibly dry skin so I also used the coconut primer from Marc Jacobs in order to prep my skin for foundation. When applying Shameless I definitely noticed the difference to the Re(marc)able Full Cover Foundation. This was already more of a liquid and runny formula than a paste. If applied to the back of my hand, it wouldn't drip down but it did allow me to blend it easily around by face.

When using the paddle brush, it was definitely the best finish I'd seen when using a brush like this. It allowed me to blend the foundation into my skin quickly and easily, with minimal fuss. However, one downfall was that up close, I still felt like I could see streaks from using the brush. From far away this was not noticeable but up close you could see it. Like I said... I'm picky.

I did prefer using a beauty blender; however, I feel like this was just down to personal choice. I believe the blender and the foundation worked well with each other as the formula of the foundation was easily picked up with the blender. In a couple of minutes I had completed my entire face for foundation and there were no streaks and an even coverage.


Foundation finish

If it wasn't weird, I probably would have stood in the mirror and slow clapped my face. Honestly, this foundation made my skin look like my skin... but better. It's the perfect consistency for daytime wear and is definitely a more sheer coverage, allowing a natural look. The patented Infinity Milling™ process produces super-fine pigments allowing for the most natural coverage I've seen on my face in a while.

Now, I'm a self-confessed cake face and for $70 you want to get as much use out of this bad boy as possible. So I wanted to see if I could get a full coverage look for night time or event wear. I applied another layer of foundation and yet again I was blown away. While it did enhance the somewhat pink undertone of the foundation, this was easily fixed with powder and bronzer.

The finish was not overly dewy, but gave an amazing glow to my skin that I definitely don't have naturally. It made my skin look hydrated, plumped and altogether amazing. One thing to note is that I had to place more coverage on places I had blemishes. This wasn't a deal breaker at all for me as the foundation does not claim to be full coverage.

Below is a before and after image that is completely untouched and unedited. We used natural light to take the photo in order to get the best results in showing you how the foundation looked.


Is the foundation long-lasting?

I decided to give this foundation the ultimate test. It said it's 24 hours long-lasting but I'm not about to sleep in a foundation or miss out on some precious beauty sleep. Instead, I wore it to work. Now, this may not seem like the ultimate test but this includes walking in warm weather to the bus stop, having the foundation sit on my face all day, and making it home again. Most importantly, I have the worst habit of touching my face. I lean on my hands and such and this does lead to my foundation becoming scarce throughout the day.

Ultimately, this foundation did well. I didn't set the foundation because the Sephora site claims that it's self-setting and you know I wanted to test that. It did not look as seamless as it had at 6:30am that morning but at 9:30pm when I went to remove my makeup, I could happily say that I was incredibly pleased with the coverage and finish of the foundation.

Final verdict

As a final verdict, I'd totally buy this foundation. It's one that I'd wear every day and has the perfect transition to night time. I love the finish of it on my skin as anything that's dewy or glowy goes straight in my basket.

What does it cost?

The Marc Jacobs Shameless foundation retails for AUD$70. While this is definitely towards the more expensive end of the spectrum, it does provide the high quality you are paying for.

Where can you buy it?

Australians can purchase the Shameless foundation from one of the biggest cosmetic retailers, Sephora.

If you like Marc jacobs products then check out the new Coconut Collection and the liquid lip crayons!

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