Augmented reality mirrors will change the game at MAC

Stephanie Panecasio 15 November 2017

MAC LEAD

Mirror, mirror, on the wall. Try one lipstick, or try them all!

We've seen a lot of apps and products that let you "try on" a makeup look before you buy it, and now cosmetics giant MAC Cosmetics is giving it a red hot go as well. The brand is introducing ModiFace-designed mirrors into stores, which show you what you look like with different products via an augmented reality technology that uses face tracking.

If you're one of those people who's terrified of swatching makeup or you simply don't have the time to try it all on before purchasing, this is going to be a game changer for you. The mirrors will roll out with 29 eye looks to try, though we're expecting more to come along as the technology becomes more popular.

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The system behind the mirror is actually really scientific, with the technology mapping your face to give the most realistic impression of the products. This process is done 30 times per second so that even if you're moving it will still provide an accurate image down to a fraction of a pixel – which is incredible!

The technology is rolling out in the US at the moment, and we can expect to see it go global next year. We're not sure about you, but we're definitely excited to see how augmented reality will influence our makeup game. And kudos to MAC Cosmetics for embracing augmented reality tech!

Stay tuned to @finderstyle on Facebook, Instagram and Twitter for more information!

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