How Louis Vuitton’s Lockit bracelets are helping children in need
Designed by Virgil Abloh, these stylish new bracelets are raising money for UNICEF to help children in vulnerable situations.
For the fifth year running fashion house Louis Vuitton is teaming up with global humanitarian agency UNICEF to raise funds for children around the world. Each year the duo releases a charity Lockit bracelet as part of its #MAKEAPROMISE campaign, with a percentage of the profits used to help at-risk children.
This year, the bracelet has been designed by none other than OFF-WHITE founder Virgil Abloh. A continuation of Abloh's spring/summer 2020 runway collection, the contemporary design is available in four colourways of black, celadon green, orange and blue/yellow.
The bracelet sees coloured cords joined with Abloh's signature chunky silver links and finished off with a Louis Vuitton charm and engraved padlock.
The bracelets are available now from the Louis Vuitton website for $635.
$100 from each sale will be donated to UNICEF to help children in countries such as Mozambique, Malawi and Zimbabwe, which have recently been devastated by cyclones. It will also help Syrian refugees and host communities in Lebanon, Iraq, Egypt, Jordan and Turkey.
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Since 2016, Louis Vuitton's Lockit bracelets have raised more than $10 million for the UNICEF foundation. The designs are inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients' most precious belongings and is now a symbol of sealing a promise to vulnerable children.
If the luxury price tag is a little out of your budget, you can still make a difference by donating directly to UNICEF. All Australian donations over $2 are tax deductible, so remember to grab yourself a receipt before you lodge your next return.
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Main image: Supplied