direct-life-insurance

Direct Life Insurance Guide

What is direct term life insurance?

Direct life insurance is different to traditional retail cover: it's typically purchased directly from an insurance brand, as opposed to buying through an adviser or broker. Buying direct usually only requires a limited level of medical underwriting with may not requiring it at all. Direct term life insurance can be obtained:

  • Online
  • From an organisation’s branch office
  • Over the phone

Looking to apply with a direct brand? Compare term life cover below.

Details Features
Life Insurance
Life Insurance
Choice of cover options and flexible premiums to suit budget. No lock-in contracts and fast application.
  • Benefit payment of up to $1,500,000
  • Cover for applicants up to age of 65
  • 30 day cooling-off period
Go to site More info
Term Life Insurance
Term Life Insurance
Receive up to $1,500,000 in life cover and pay nothing for the first month. 10% Multi-life discount available.
  • Lump sum cover from $50,000 - $1,500,000
  • $15,000 Cash advance benefit
  • 10% Multi-life discount
Go to site More info
Term Life Insurance
Term Life Insurance
Save 25% on NobleOak life insurance and pay no premium for your first month.
  • Benefit of up to $1,500,000
  • Available for applicants up to 69 years old
  • 21 day cooling off period
Go to site More info

The finder.com.au best* direct life insurance brands

Here are the three direct life insurance brands offered through finder.com.au's panel:

PolicyFeatures
Virgin Life InsuranceChoice of cover options and adjustable premiums to suit your budget. Fast application without a lock-in contract.
American Express Term Life InsurancePay nothing in premiums for the first month. Discount up to 10% available when multiple policies are purchased.
NobleOak Term Life InsuranceSave 25% on NobleOak life insurance with no premium payments in the first month.

What are the benefits of buying life insurance direct?

  • Ease of purchase. Direct life insurance is designed for people who need life insurance but don't have the time nor inclination to go through the process of comparing products with an insurance consultant or financial planner. It fills a gap in the market for people looking for a quick solution while still receiving an adequate level of cover. Most policies don't require you to undertake medical underwriting to receive approval. Cover can usually be arranged online or over the phone, ensuring the application process is fast and straightforward.
  • Immediate death cover. Direct life insurance policies often provide immediate death cover once the application has been received. You're not required to go through the entire underwriting process, which makes the purchase process more convenient if you know what you need from a policy.
  • Bundle cover. Some insurance companies allow you to add benefits like total and permanent disablement, trauma and income protection to your policy.
  • Straightforward products. Many direct life insurance providers pride themselves on their ability to offer simple, straightforward and trustworthy products. There is less focus on complicated structure of benefits and features while offering a product that will provide adequate cover for their needs.

What are the drawbacks of buying direct life insurance?

Strangely, the same aspects that make direct life insurance very attractive can be detrimental. Buying an insurance product over the counter means that you don't have time to compare and review products with a certified financial consultant.

  • Less comparison of policy options. Purchasing through an insurance consultant enables you to review hundreds options at once. Benefits of this process include:
    • An insurance broker can compare the market for you and has access to hundreds of different policy variations
    • A consultant can discuss the different components of a policy and ensure you have a clear understanding of each of the policy benefits and feature
    • A broker has the ability to source competitive premiums on policies that could potentially save the applicant thousands in the long run
    • They will assist you through the application process. While the application process may be more difficult to that of buying direct, a consultant will assist you with all of the necessary paperwork and provide help right through to policy approval
  • More responsibility for you. You will have to read through all of the policy clauses and have a clear understanding of the policy exclusions without the assistance of a financial planner. This will involve being clear on the different definitions of for topics such as pre-existing medical conditions, the policy payment structure and specified conditions covered.
  • Cover may not be as closely tailored towards your needs. Another sacrifice that you make when purchasing cover direct is that the cover may not be as closely tailored to relevant to the your needs. The benefit of purchasing through a financial planner is that the policy found through the comparison process will have benefits and features that are actually required for your situation. The comparison process can weed out expensive extras that aren't actually required.
  • Price. While not going through extensive medical underwriting may appear more convenient, it also means that the insurer may make assumptions about your health and your oerall level of risk. This can also cause premium payments to be driven up.

How does direct cover work?

Direct life insurance works as the name suggests. You'll compare policies directly either on a comparison site or on the insurers website. When you make a purchase, it will be directly from the brand without any commissions going to an adviser. Here's how its different to purchasing life insurance with an adviser.

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Growth of direct life insurance in Australia

Direct life insurance is growing in popularity in Australia and is only expected to continue, with a Plan for Life report predicting that direct insurance will account for up to 40% of new products bought in the next 10 years.

Why are more customers looking at life insurance directly?

Direct life insurance is relatively new to Australian consumers and although some companies do include options such as income protection and total and permanent disability insurance, many others don't. Despite this, direct life insurance is easier to obtain and simpler because no financial planner is involved, it has fewer medical restrictions, can be obtained online, or over the phone and the cover is immediate.

Could direct cover threaten traditional purchase channels?

Despite this growth, there is a strong belief that there will always be a place for advisers in the Australian insurance industry. While the convenience of direct cover may appeal to many, there is still a number of people who would prefer to purchase through an adviser. At the end of the day there is benefits in both avenues and it really comes down to the type of buyer looking to purchase the cover.

Increased competition across market

The increase in popularity of direct insurance products means an increase in competition in the Australian market, bringing a greater selection of products to consumers each offering the most competitive premium possible. Australians are fortunate to have such a diverse market of products to choose from.

Common questions people ask about direct life insurance

Q. How long does it take to receive an online quote?

    • A. In most cases your online quote will be returned within minutes. However, to go ahead with the application you may need to answer further health, lifestyle and occupation questions.

Q. What information is required to complete an online quote?

    • A. You will need to enter your date of birth, gender, smoking status, occupation, policy type and the benefit amount you would like to receive from the policy.

Q. How long is it before the life insurance cover is active?

  • A. Once you finalise payment online for your life insurance, your cover is active.

Review featured direct life insurance products

* The offers compared on this page are chosen from a range of products finder.com.au has access to track details from and is not representative of all the products available in the market. Products are displayed in no particular order or ranking. The use of terms 'Best' and 'Top' are not product ratings and are subject to our disclaimer. You should consider seeking financial advice and consider your personal financial circumstances when comparing products.

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