LG has announced its 2017 range of OLED TVs, featuring both Dolby Vision and Dolby Atmos, plus a full suite of streaming services.
Following its initial announcement back at CES, LG has confirmed price and release dates for its fourth generation of OLED TVs for Australia. Led by the flagship Signature W7 wallpaper design, which features a panel just 2.57mm thick without the wall bracket, the new OLED range is joined by a new SUHD range of LED backlit LCD TVs.
LG now has four specific ranges of OLED TVs launching, and while the panel is essentially identical across all the different models, the design of the television is markedly different. The 65-inch Signature W7 exports all the key image processing components to a bundled Dolby Atmos soundbar, leaving a panel so thin and lightweight it can be wall mounted with magnets.
The 65-inch G7 OLD TV features a glass backing bracket for a more secure design, while the C7 and E7 ranges both come in 55-inch and 65-inch variants.
All of LG's OLED panels support the Dolby Vision High Dynamic Range (HDR) standard, which is available through Netflix and will soon be available in Ultra HD Blu-rays. This standard transmits dynamic metadata alongside each scene of the movie or TV show being watched to offer the best balance of HDR for every frame viewed.
The panels also support all the different variations of HDR, from the version Google uses for HDR on YouTube, to the older, legacy HDR 10 standard.
That Dolby Vision certification is especially useful for Netflix fans though, as the streaming giant has committed to mastering a massive amount of its originals content in Dolby Vision.
Also on the Dolby Vision bandwagon is Amazon Prime Video, although its smaller library of content means it's a little less common at this stage. But for those wishing to make the most out of the new OLED TVs, LG has placed two streaming shortcut buttons on their new remote control, with one launching Netflix and the other launching Amazon Prime Video.
Fans of Stan don't miss out though, with LG's numerical buttons now able to act as shortcuts to any application running on the TV's webOS operating system. So you can set up the TV to automatically launch Stan with a long press of a number button, which will be even more useful when Stan launches 4K streaming next month.
LG's new OLED televisions start at $4,099 for a 55-inch C7 OLED model, and range up to $13,499 for the 65-inch Signature W7 series.
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