Lexus takes Roy Morgan and JD Power Awards
The premium car maker is recognised with two coveted satisfaction and dependability awards.
Toyota’s premium car brand Lexus has claimed two prestigious awards, reflecting customer satisfaction and dependability.
Roy Morgan 2017 – Car Manufacturer of the Year Award
Roy Morgan Research declared Lexus the 2017 Car Manufacturer of the year after the carmaker topped its automotive category customer satisfaction survey.
This is the fourth consecutive year at the top for Lexus. The award is calculated by interviewing over 38,000 drivers and asking them to rate how satisfied they were with their car. The findings are monitored continuously throughout the year and adjusted to allow niche automakers to rank against mass volume brands.
Michele Levine, CEO of Roy Morgan Research, said the winners show an unrivalled dedication to ensuring their customers are satisfied and praised the brands who went the extra mile:
“Congratulations to this year’s winners: your commitment has clearly been recognised and appreciated by your customers. Keep up the excellent work!”
Lexus managed to get the edge on Skoda, who occupied the top position right up till the end of November. Skoda’s satisfaction rating was up by 4.5% from the previous year, but the Volkswagen-owned brand held only a 0.4% lead before entering the final month of the year.
JD Power – Dependability Study – Best premium brand
US-based customer satisfaction board, JD Power, announced Lexus finished first in its Vehicle Dependability Study. This is the seventh time Lexus has taken the top spot.
The survey takes 100, 2015 model-year cars and measures the numbers of problems experienced by their owners. A lower number reflects fewer problems and higher quality. For ranking, 177 specific problems are grouped into eight categories, listing the final score as problems per 100 cars (PP100).
Lexus scored 99 problems per 100 cars, narrowly out-doing Porsche's 100 PP100 score. BMW finished with 127 PP100 and Audi had 147.
At the bottom of the table was Land Rover with 204 problems per 100 vehicles and Chrysler with 211. The scoring was based on US cars.