What’s in the Levi’s Use Your Voice Pride 2020 line?
Find out how you can support LGBTQ+ rights this Mardi Gras with the help of the latest capsule from Levi's.
As a long-time supporter of the LGBTQ+ community, it comes as no surprise that Levi's is once again releasing a Pride-themed collection for this year's Mardi Gras festivities.
Titled "Use Your Voice", the unisex line is all about people speaking up and having their voices heard. Levi's has partnered with photographic project Self Evident Truths to shoot the campaign, helping to capture the stories of people who identify as anything other than heteronormative.
Similar to its 2019 Pride line, 100% of the proceeds from the Levi's capsule will be donated directly to OutRight Action International to help advance the rights of LGBTQ+ people worldwide.
So, what's in the collection?
The Use Your Voice collection sees a range of graphic tees, denim jackets and shorts up for grabs, complete with rainbow-hued lettering and playful tie-dyed prints.
View this post on Instagram
SVP and CMO of Global Brands at Levi Strauss & Co, Jen Sey, has said of the collection, "At Levi's, we've been longstanding advocates for equality – never afraid to use our voice to do what's right for our employees, our partners and our fans."
"In turn, we are also proud to support those who speak up for equality, who use their voices to drive progress and make a positive impact in their communities. This year's Pride collection is both an encouragement and a celebration of those that use their voices to change the world."
You can check out more images of the Use Your Voice collection below:
For more news, you can check out our fashion hub.