Lebara offers ads in return for free data

Alex Kidman 27 October 2015

Lebara’s latest offer turns your Android lock screen into advertising space.

Data has really quickly become the default way to measure the value of a given mobile plan, and it seems like we all can’t get enough data.

But would you allow advertisements on your smartphone in return for even more data? That’s what Lebara is betting on with the launch of Lebara Plus, an Android-only offering for Lebara mobile customers that gives them additional data to use in return for intermittently viewing advertisements directly on their smartphones.

How does it work?

Lebara Plus is using technology developed right here in Australia by Unlockd. It works on Android handsets and tablets, and will insert advertisements that play "about every third time" your handset is unlocked, according to Lebara.

You’re not actually obliged to watch advertisements all the way through. Simply having the Lebara Plus app installed on your Android device and being a Lebara customer will be enough, so you can quickly close annoying ads without losing the bonus data option. Bad news for iPhone owners, however, as it appears there’s no plans for an iOS version of the app.

How much free data do I get?

You only get one free data boost per month, and it’s tied to how much you’re spending with Lebara. Customers who spend over $20 per month will get a 2GB bonus, while those who spend under $20 will only get 250MB. The offer commences from 27 October.

What if I don’t want data?

Lebara is promising that credit bonuses will be an alternate option from 9 November for customers who’d rather have more calling or text credit than data.

If you're not interested, or you decide the ads are too intrusive, you can uninstall the app, at which point your data or credit bonuses would also cease.

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