League of Legends OPL gets Hungry Jack sponsorship
The Oceanic Pro League just got delicious.
Riot Game Oceania has announced that Hungry Jack’s has officially signed on as the presenting partner for the Oceanic Pro League 2018 Season.
This sponsorship comes right after Hungry Jack’s recent naming right agreement with the National Basketball League and the renewal of the West Coast Eagles sponsorship in the Australian Football League.
“This partnership is a strong indicator that League of Legends esports is being more widely recognised as a professional sport,” said Daniel Ringland, Riot Games’ Head of Esports. “The OPL has come so far over the past four years and it’s great to bring on a partner like Hungry Jack’s, who share our passion for building the league and providing our fans with the best esports experience in this region. Oceanic fans and pro players deserve a professional, ever evolving esports ecosystem and building that requires partners like Hungry Jack’s.”
This partnership solidifies the growth of League of Legends esports in the Oceanic region, with countries like Australia and New Zealand catching up to the northern hemisphere in esports numbers. The Oceanic Pro League started in 2015, featuring the top 8 esports teams in the area competing for the League of Legends cup and a cash prize. Having big name sponsors, from different franchises other than technology companies, shows just how much engagement is held by esports.
Hungry Jack's plans to continue their esports rollout with audience engagement in-game, giving Australian players the chance to meet and play with the top players in the region.
“Hungry Jack’s is committed to growing esports in the Oceanic region, and by backing the OPL we’ll be able to support fans and help local League of Legends teams reach the next level of international competition,” said Scott Baird, Hungry Jack’s Chief Marketing Officer.
The 2018 Oceanic Pro League will be kicking off on 20 January, with eight of the top teams in the region competing over 11 weeks for the Split 1 Championship and the opportunity to attend the Mid-Season Invitational. The Mid-Season Invitational is the second largest international League of Legends tournament, just behind the World Championship, attracting over 60 million unique viewers.
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