Brace yourselves: A Betty Boop clothing line is coming!

Alexandra Hourigan 24 January 2018 NEWS

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Your favourite bad-ass cartoon chick is getting her own streetwear clothing line and we're obsessed.

You kind of have to live under a rock to not know who Betty Boop is. She's a timeless female cartoon character who first appeared way back in 1930. Now she's back and better than ever in a fashion collaboration with clothing brand, Lazy Oaf.

The collection will include 15 pieces of streetwear goodness all inspired by cartoon sweetheart, Betty Boop. You can expect to see her signature red, pinks and blacks as well as a whole lot of love hearts! This collection isn't just one for the ladies either with a couple of menswear pieces, like some jumpers that will get you through the colder months.

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Betty Boop set a standard for her time as the first animated character who aimed to represent a rebellious, opinionated and sexy woman. Her creation had the goal to remind people of the better times during the carefree Jazz-age. Lazy Oaf is here to take Betty Boop, keep her classic roots and turn her into a modern day feminist.

Gemma Shiel, Lazy Oaf's founder and head designer, expressed her fondness for the cartoon character stating, “Betty is an icon, someone that I have grown up with, she is sexy, sassy, empowering and essentially street smart. She bucks expectations and goes her own way which is what I encourage everyone to do! Working with Betty has been a dream. As a teen in the 90s, there was a massive explosion of Betty in streetwear and I really wanted to add that element to our ranges."
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This isn't the first cartoon throwback from the fashion brand as Lazy Oaf has had both a Hello Kitty collection and Disney-inspired series, too. The collection will be dropping on the 25 January on the Lazy Oaf website and stockists such as ASOS. Until then, keep scrolling for a cheeky sneak peek at the rest of the items in the collection!
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