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Well, it looks like Kylie Jenner is launching a swimwear line

Posted: 17 August 2021 2:17 pm

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Kylie Swim is the latest business to join the Kylie Jenner empire.

Well, it looks like the queen of the bikini Kylie Jenner is launching a swimwear line. Eagled-eyed fans have noticed that a @kylieswim account has popped up on Instagram today and the queen herself posted a few sneak peeks on her Instagram story today.

Titled "Kylie Swim by Kylie Jenner", the account is bare but is followed by Kylie Jenner herself, and that's the only seal of approval we need to know it's legit. The account description says "Coming soon..." and I can already feel my wallet shaking.

We don't know much about the collection just yet, but I think we can expect bright colours, sexy cutouts and unique designs from what we saw on Kylie's IG story.

Rumours of a swimwear line started rumbling in May when Kylie Jenner submitted an application to trademark the names "Kylie Swim" and "Kylie Swim By Kylie Jenner" to the US Patent and Trademark Office. The application hinted that the brand would sell bikinis, cover-ups, shoes, headwear and accessories including sunglasses, swim goggles, floats and towels.

Kylie Swim will of course join her OG business babies Kylie Cosmetics, which debuted in 2015, and skincare company Kylie Skin, which later dropped in 2019.

The empire isn't stopping there either, with rumours of hair care, baby and body products circling after the youngest Jenner sister submitted trademark applications for "Kylie Baby", "Kylie Body" and "Kylie Hair".

With another Australian summer just around the corner, we can only hope that the swimwear collection launches sooner rather than later. We'll be keeping a keen eye out for updates, so make sure to follow @finderstyle on Instagram for all of the tea as soon as it's spilled.

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