Kylie Jenner releases Kyshadow

Peter Terlato 27 July 2016 NEWS

Kylie Jenner

Follow her on Snapchat for detailed makeup tutorials.

Kylie Jenner has been on a roll lately. The 18-year-old American reality star just released her very own bronze eye shadow, appropriately named Kyshadow.

Reports surfaced earlier this month that Kim Kardashian's younger sibling had trademarked names for a new range of beauty products, including Kyliner and Kyshadow. A photo of Jenner wearing a white lab coat only fuelled speculation she was expanding her cosmetics line.

factory day! Making sure everything is perfect for July. Can't wait to expand my cosmetic line. @kyliecosmetics

A photo posted by King Kylie (@kyliejenner) on

The beauty mogul then revealed her make-up routine in a series of Snapchat and Instagram posts.

Then this launch video appeared:

Kylie Cosmetics' bronze palette Kyshadow kit contains nine pressed powder eye shadows that can be used together or separately to recreate Kylie's favourite looks or your own.

Each bronze palette contains the following shades: Jasper (matte finish creamy beige), Quartz (satin finish champagne gold), Topaz (matte finish true taupe), Goldstone (satin finish bronze), Citrine (matte finish bright orange), Tiger Eye (matte finish light golden brown), Hematite (matte finish chestnut brown), Bronze (matte finish chocolate brown) and Onyx (matte finish black).

The shadows are talc- and paraben-free and provide medium buildable coverage and a smooth texture.


"I love bronze colours and browns. These are colours that I use. I use this palette every day. I've been using this palette every day for past five or six months. Every Snapchat video, every Instagram you've seen me in, it's been this palette. It's been so hard to keep this a secret," Jenner says in the video.

"The formula is very long wearing and they [the shadows] blend so effortlessly," she adds.

The Kyshadow bronze kit is available for purchase from but is currently sold out.

In June, Kylie teamed with sister Kendall to release a swimwear collection, in collaboration with Topshop.

Picture: DFree /

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