These are the brands and products you absolutely have to try.
The popularity of Korean beauty products in the Western market is not new - beauty babes all over the world have been enjoying the innovation and quirkiness that comes with Korean Beauty brands for years. You know those cool cushion foundations? They're originally a Korean design. What about those amazingly hydrating sheet masks? Yep, they're Korean too.
But there are still some who have yet to jump on the K-Beauty bandwagon. For anyone who's not sure where to start and what to buy, we've got you covered.
Here's a list of K-Beauty brands every beauty junkie should know and the must-have products that prove Korean Beauty is worth its weight in gold.
1. Laneige
Laneige was created off the back of 20 years of research focusing on the relationship between water and skin. The brand now has its own technology coined "water science". The brand's skincare products focus on achieving plump, supple and wrinkle-free skin. Laneige also has a range of colour cosmetics designed to enhance the natural radiance of beautiful skin.
Where to buy:
2. Moonshot
This beauty brand celebrates individuality and playfulness. Basically, Moonshot wants to make those bold, eye-catching Instagram looks accessible to everyone, not just talented makeup artists. The easy-to-use colour cosmetic products are colourful, striking and multipurpose - the lip tints can be used on your cheeks and eyes and the eyeshadows can be used on your lips and cheeks. In addition, Moonshot has a range of skincare products that help you achieve the perfect makeup base: flawless and youthful skin.
Where to buy:
3. IOPE
Pioneers of the cushion foundation compact, IOPE is a cosmetics and skincare brand utilising bio-technology and plants science to create skincare solutions. IOPE is led by an extensive research team that isolates plant compounds and plant stem cells, believing the secret to beauty is in nature. In 2008, IOPE created the Air Cushion foundation which drew global attention and made the brand a household name.
Where to buy:
4. Amore Pacific
This premium skincare brand is unlike anything you've ever seen before. Amore Pacific's skincare uses compounds derived from the Asian botanicals found in the Jeju gardens on the "Island of the Gods". This volcanic island has some of the most nutrient-rich soil in the world and the green tea, bamboo and ginseng that grow there are the secrets to the efficacy of Amore Pacific. The brand was the first in the world to stabilise the potent anti-oxidant in green tea and utilise its power in skincare.
Where to buy:
5. Sulwhasoo
Sulwhasoo is a skincare system that adopts the holistic philosophies of Korean Herbal Medicine. According to these philosophies, skin goes through an energetic change at the age of 35 and becomes prone to dryness and ageing. Drawing on ancient wisdom, Sulwhasoo skincare balances the energetic changes in the skin through the blends of indigenous herbs and medicinal botanicals. In case you think this all sounds a little far-fetched, it's worth noting that this skincare brand is stocked by Bergdorf Goodman, the most luxurious department store in New York.
Where to buy:
6. 3CE
Korean blogger StyleNada is the brains behind this conceptual colour cosmetics brand. 3CE or 3 Concept Eyes is about expressing personality and individuality through makeup. With a base of three colours, pink, orange and beige, 3CE believes you can customise and create the natural but striking look of your choice.
Where to buy:
7. Caolion
Caolion was created by founder Jinyoung Joo as a solution to her very sensitive skin. These skincare products are not about defying age with harsh chemicals as Caolion believes ageing is a natural part of life and is not something we should be ashamed of. Instead, Caolion focuses on a "back to basics" strategy and creates natural, hypoallergenic skincare - without alcohol, fragrances or colouring - that can be used by anyone with any skin type.
Where to buy:
8. Dr Jart+
Dr Jart+ was created when a young entrepreneur met a young dermatologist and pledged to bring his innovative and super-effective skin formulas into the mainstream. After three years the pair finally launched Dr Jart+, a skincare and cosmetic brand committed to constant and consistent research into skin science and beauty innovation. In it's short years, this brand has already delivered several innovations that changed the beauty world entirely. You know BB creams and CC creams? Those were created by Dr Jart+. So were the very popular sheet masks that we can't live without.
Where to buy:
9. Skinfood
Drawing on the old philosophy "you are what you eat", Skinfood believes that healthy, bright skin starts with healthy food. Skinfood understands that nutrients, anti-oxidants and goodness from wholesome food are the secret to a beautiful complexion. The brand sources its specialist ingredients from sustainable farmers all over the world, using only the best, freshest and most ethical plants and foods to create its skincare products.
Where to buy:
10. Innisfree
Sourcing rare ingredients from the Korean volcanic island of Jeju, Innisfree believes beauty comes from nature. The island of Jeju is said to have "the four energies of pure nature", that is clean air, warm sunlight, fertile soul and pollution free water - thus making it the ultimate source for beauty enhancing and age defying botanicals. And it is naturally grown plants that are the secret to the success of Innisfree. Committed to sustainability and eco-consciousness, Innisfree pushes for a natural and recyclable approach to life.
Where to buy:
Signature K-Beauty products
Laneige Water Bank Essence EX
StrawberryNET
Laneige Two Tone Lip Bar
Cosme de Cosmetics
Laneige Firming Sleeping Pack
StrawberryNET
Moonshot Cream Paint
Sephora
Moonshot Perfect Cleansing Oil
Sephora
Moonshot Jelly Pot
Sephora
IOPE Colour Fit Lipstick
StrawberryNET
IOPE Natural Glow Air Cushion SPF50
StrawberryNET
IOPE Super Vital Extra Moist BB Cream SPF33
StrawberryNET
Amore Pacific Future Response Age Defense Cream
StrawberryNET
Amore Pacific Moisture Bound Hydration Ampoule
StrawberryNET
Amore Pacific Future Response Age Defense Serum
StrawberryNET
Sulwhasoo Concentrated Ginseng Renewing Cream
Cosme de Cosmetics
Sulwhasoo Makeup Balancer
StrawberryNET
Sulwhasoo TimeTreasure Renovating Eye Cream EX
StrawberryNET
Sunkissed Medium Glimmer Compact
PrettyLittleThing
3CE Cream Blusher
Sephora
Barbapapa Matte Lip Colour
Sephora
Caolion Premium Blackhead O2 Bubble Pore Pack
Sephora
Caolion Pore Refining Sheet Mask
Sephora
Caolion Pore Tightening Memory Sleeping Mask
Sephora
Dr Jart+ Premium Beauty Balm
Sephora
Dr Jart+ Mask Intra Jet Firming Solution 5 Sheets
Sephora
Dr Jart+ Dermaclear Microwater
Sephora
Skinfood Royal Honey Nutrition Essence
StrawberryNET
Skinfood Salt Mask Foam - Green Tea
StrawberryNET
Skinfood Platinum Grape Cell Emulsion
StrawberryNET
Innisfree Green Tea Pure Cleansing Water
StrawberryNET
Innisfree It's Real Squeeze Mask - Pomegranate
StrawberryNET
Innisfree Jeju Volcanic Pore Clay Mask
StrawberryNET
Directory of Korean Beauty Brands
Want more from Korean Beauty? Check out our directory of Korean Beauty brands.
| # | C | Escada | J | Mamonde | Re:NK | Ten Seconds |
| 3CE | Caolion | Esmedic | Ja Seng Su | Manefit | RE:P | The Face Shop |
| A | Carezone | Espoir | Jadilla J | May Coop | Rita Rove W | The History of Whoo |
| A.C. Care | Cathy Cat | Essential Extra | Jaminkyung | Mediheal | Rose by Dr. Dream | The Lotus |
| A:TURE | Charm Zone | Esthaar | Jayeonmaeul | Memebox | Rosee | The Saem |
| A3F | Chosungah22 | Etude House | K | Midaskin | Ryeo | Tony Moly |
| Aery Jo | CJ Lion | F | Kameria | Miracosmetic | S | Too Cool for School |
| AHC | Clamue | Foodaholic | Kelly Water | Mise En Scene | Sally's Box | Tosowoong |
| Amore Pacific | Clio | G | Kemuel | Missha | Sanshim | Touch In Sol |
| Ameli | CNP | Gaeam | KeraSys | Mizon | Scandal | U |
| Ani Place | Colourplay | Gatsby | Kicho | MJ Care | SCINIC | UKA |
| A'pieu | Coogi | Goeunsenag | Klairs | Moonshot | Secret Key | V |
| April Skin | Coreana | Goodal | Kocostar | Mora Savina | Senite | VDL |
| Aritaum | Cosam | Green Wonil | Koh Gen Do | Morihata | Serazena | Verite |
| Ariul | Cosline Prielry | H | Kwailnara | MULE | Shangpree | VOV |
| Aromatica | Cosrx | Han Kyeong Hee | L | N | Skin Inc | W,X,Y |
| Assoter | Cremorlab | Hannule | Lacvert | Nature Republic | Skin79 | Y.E.T. |
| Atopalm | D | Hanskin | Lady&Skin | Neogen | Skincure | Yadah |
| B | Danahan | Happy Bath | Lagom | Niveola | Skinfood | Yeondukong |
| Banila Co | Dantrol | Hera | Lalavesi | Nokdu | Skinmiso | Yuhwayeon |
| Bare Blanc | Dermal | Herbolle | Laneige | Noni Sangji | Skylake | Z |
| BBIA | Dengimori | Holika Holika | Lavida | O | SipJangSaeng | Zain |
| Be The Skin | Donginbi | Hope Girl | Leaders Clinic | O Hui | So Natural | Zamian |
| Beauty Credit | Dr. Jart+ | Hyosiah | L'Egere | Odyssey | Son&Park | Zeniswell |
| Beauty People | Dr. MJ | I | LG Care | Organic | Somang | |
| Belif | Dr. Pharm | IASO | Lioele | OOTD | Songak | |
| Benton | E | Illi | Lirikos | Organia | Songwol | |
| Beyond | Edgefit | Imselene | Lisange | P | Sooryehan | |
| Bi Hui Gai | Elicina | Innisfree | Llang | Peripera | Sua Young | |
| Bichigain | Elisha Coy | IOPE | Locomotion | Point | Sulwhasoo | |
| Biodefense | Enature | IPKN | Lolita Lempicka | Primera | SU:M37 | |
| Born Skin | Enprani | Isa Knox | Lotree | Puretem | T | |
| BRTC | Entia Global | Isoi | M | Q-R | Tears | |
| Bycream | Erborian | It's Skin | M Line From Mizon | Re-en | TeenClear |
Have we missed a Korean Beauty brand? Let us know in the comments.
Beauty deals and discounts
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Healthpost
34-45% off Biobalance range
Enjoy 34-45% off Biobalance range at Healthpost. T&Cs apply.
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Healthpost
23-57% off Good Health range
Take 23-57% off Good Health range at Healthpost. T&Cs apply.
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Healthpost
17-34% off Radiance range
Enjoy 17-34% off Radiance range at Healthpost. T&Cs apply.
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Healthpost
23-67% off Nutra-life range
Take 23-67% off Nutra-life range at Healthpost. T&Cs apply.
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Healthpost
28-34% off Clinicians range
Enjoy 28-34% off Clinicians range at Healthpost. T&Cs apply.
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StrawberryNET
December New Lines
Enjoy deals in December New Lines at StrawberryNET. T&Cs may apply.
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StrawberryNET
15% off Boxing Day sale
Enjoy 15% off Boxing Day sale. Valid for a limited time only. T&Cs apply.
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StrawberryNET
December special items
Get big discount December special items. Valid for a limited time only. T&Cs apply.
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StrawberryNET
X'mas new fragrance lines
Enjoy big discount Christmas new fragrance lines. Valid for a limited time only. T&Cs apply.
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GlamaCo
20% off GlamaCo makeup brushes
Enjoy 20% off makeup brushes at GlamaCo. T&Cs apply.
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GlamaCo
20% off Giorgia Antognelli lashes
Enjoy 20% off Giorgia Antognelli lashes at GlamaCo. T&Cs apply.
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Newchic
15% off Paypal users only
Get 15% off Paypal users only includes underwear, coat, sweatshirt and more. T&Cs may apply.
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Showpo
10% off student discount
Students can enjoy 10% off their orders at Showpo. Strictly valid for students only. Conditions apply.
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Glue Store
Up to $150 members benefits
By becoming a member you can earn rewards up to $150 in one transaction, track your purchases and checkout with ease, along with receiving extra benefits such as birthday rewards and special offers. Sign up now. T&Cs apply.
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Aveda
FREE shipping + 5 favourites with any order
Get FREE shipping plus pick 5 favourites select items that range between 3ml-10ml with any order. T&Cs may apply.
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CrazySales.com.au
Christmas gifts from $8.99
Visit CrazySales now and discover a wide range of Christmas gift items starting from $8.99. T&Cs apply
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Tatcha
Limited edition blushing lips duo for only $68
This ideal pair (valued at $85) includes The Kissu Lip Mask with the new, limited edition Peony Blossom Silk Lipstick. T&Cs apply. Buy now for only $68. T&Cs apply.
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Groupon
Up to 80% off Christmas gifts & gadgets
Valid on select items like gadgets, toys, wine, accessories and more. T&Cs apply.
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Newchic
$10 off for orders over $79
Get $10 off for all orders over $79 at Newchic. Valid for a limited time. T&Cs may apply.
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Newchic
15% off order over $30
Get 15% off when you order over $30 with code at Newchic. T&Cs apply.
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Tatcha
Limited edition holiday lip sets from $60
Enjoy limited edition holiday lip sets from just $60 at Tatcha. T&Cs apply.
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Catch
Up to 70% off 100s of Christmas gifts
Get up to 70% off 100s of Christmas items. T&Cs apply.
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Newchic
$20 off on orders over $119
Get $20 off on all orders over $119 at Newchic. Valid for a limited time only. T&Cs apply.
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Newchic
$35 off on orders over $169
Get $35 off on all orders over $169 at Newchic. Valid for a limited time only. T&Cs apply.
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Newchic
20% off for orders over $79
Get 20% off for orders over $79 with this coupon code. Valid for a limited time only. T&Cs apply.
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Oroton
Up to 70% off Outlet + extra 20% off
Get up to 70% + an extra 20% off at the Oroton Outlet.
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StrawberryNET
US$20 off orders over US$100
Get US$20 off when you spend US$100 or more at StrawberryNet. T&Cs apply.
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StrawberryNET
Unboxed specials deals
Get Unboxed specials deals. Valid for a limited time only. T&Cs apply.
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StrawberryNET
Last minutes delivery by Christmas
Get 50 very cheap special lines delivery by Christmas. Valid for a limited time only. T&Cs apply.
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Chemist Warehouse
Up to 60% off beauty and cosmetics
Get up to 60% off L'Oreal, Maybelline, Nude by Nature, Revlon and much more at Chemist Warehouse. T&Cs apply.
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L'Occitane
Find your perfect skincare routine for women & men
Beautiful skin begins with the right ritual so find out your perfect skin care routine at L'Occitane. T&Cs apply.
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L'Occitane
Shop the perfect gift for men and women
Find a range of exquisite and timeless gifts and sets for women and men at L'Occitane. T&Cs apply.
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