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The popularity of Korean beauty (K-Beauty) products in the Western market is not new. People all over the world have been enjoying the innovation and quirkiness that comes with Korean beauty brands for years. Do you know those cool cushion foundations? They're originally a Korean design. What about those hydrating sheet masks? They're Korean too.
But there are still some who have yet to jump on the K-Beauty bandwagon. For anyone who's not sure where to start and what to buy, we've got you covered.
Here's a list of K-Beauty brands every beauty junkie should know and where to buy them online in Australia.
Laneige was created off the back of 20 years of research focusing on the relationship between water and skin. The brand now has its own technology coined water science. The brand's skincare products focus on achieving plump, supple and wrinkle-free skin. Laneige also has a range of colour cosmetics designed to enhance the natural radiance of beautiful skin.
Where to buy:
Sourcing rare ingredients from the Korean volcanic island of Jeju, Innisfree believes beauty comes from nature. Jeju Island is said to have "the 4 energies of pure nature" – clean air, warm sunlight, fertile soil and pollution-free water – making it the ultimate source for beauty-enhancing and age-defying botanicals. Naturally grown plants are the secret to Innisfree's success. Committed to sustainability and eco-consciousness, Innisfree pushes for a natural and recyclable approach to life.
Where to buy:
This beauty brand celebrates individuality and playfulness. Moonshot wants to make those bold, eye-catching Instagram looks accessible to everyone, not just talented makeup artists. The easy-to-use cosmetic products are colourful, striking and multipurpose. The lip tints can be used on your cheeks and eyes and the eyeshadows can be used on your lips and cheeks. Moonshot has a range of skincare products that help you achieve the perfect makeup base: flawless and youthful skin.
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Pioneers of the cushion foundation compact, IOPE is a cosmetics brand utilising biotechnology and plant science to create skincare solutions. IOPE is led by an extensive research team that isolates plant compounds and plant stem cells, believing the secret to beauty is in nature. In 2008, IOPE created the Air Cushion foundation that drew global attention and made the brand a household name.
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This premium skincare brand uses compounds derived from the Asian botanicals found in the Jeju gardens on the "Island of the Gods". This volcanic island has some of the most nutrient-rich soil in the world and the green tea, bamboo and ginseng that grow there are the secrets to the efficacy of Amore Pacific. The brand was the first in the world to stabilise the potent antioxidant in green tea and utilise its power in skincare.
Where to buy:
Sulwhasoo is a skincare system that adopts the holistic philosophies of Korean herbal medicine. The philosophies say that skin goes through an energetic change at the age of 35 and becomes prone to dryness and ageing. Drawing on ancient wisdom, Sulwhasoo skincare balances the energetic changes in the skin through the blends of indigenous herbs and medicinal botanicals. In case you think this sounds far-fetched, it's worth noting that Bergdorf Goodman, the most luxurious department store in New York, stocks this brand.
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Korean blogger Stylenanda is the brains behind this conceptual colour cosmetics brand. 3 Concept Eyes (3CE) is about expressing personality and individuality through makeup. With a base of 3 colours – pink, orange and beige – 3CE believes you can customise and create the natural but striking look of your choice.
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Caolion was created by founder Jinyoung Joo as a solution to her very sensitive skin. These skincare products are not about defying age with harsh chemicals as Caolion believes ageing is a natural part of life and not something to be ashamed of. Caolion focuses on a back-to-basics strategy and creates natural, hypoallergenic skincare without alcohol, fragrances or colouring. Anyone with any skin type can use its products.
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Dr.Jart+ was created when a young entrepreneur met a young dermatologist and pledged to bring his innovative and super-effective skin formulas into the mainstream. After 3 years, the pair finally launched Dr.Jart+, a skincare and cosmetic brand committed to consistent research into skin science and beauty innovation. In its short years, this brand has delivered several innovations that changed the beauty world. Do you know BB creams and CC creams? Those were created by Dr.Jart+. So were the popular sheet masks that we can't live without.
Where to buy:
Drawing on the old philosophy "you are what you eat", Skinfood believes that healthy, bright skin starts with healthy food. Skinfood understands that nutrients, antioxidants and goodness from wholesome food are the secrets to a beautiful complexion. The brand sources its specialist ingredients from sustainable farmers all over the world, using only the freshest and most ethical plants and foods to create its skincare products.
Where to buy:
Peach and Lily was one of the originators of the K-Beauty movement and remains every bit as relevant as it was in the beginning. It specialises in 100% worry-free skincare. Its products are effective, spa-grade and 100% cruelty-free. Peach and Lily founder Alicia Yoon battled with eczema for years and today, the brand shares her successes with consumers. Its catalogue of products is carefully created to help you achieve those glass-like skin goals.
Where to buy:
This Korean beauty brand is known for its 100% cruelty-free, fruit-powered skincare products. Its catalogue includes specially formulated skincare for every skin complaint imaginable. Glow Recipe best-sellers include TikTok-famed The Dewy Duo, Watermelon Glow pore tight toner and Watermelon Glow niacinamide dew drops.
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This award-winning K-Beauty brand focus on restoring skin's natural health and barrier defences. Its products contain low irritant levels and a high content of moisturising and nourishing ingredients. If you're after a Korean beauty brand that offers all the tools to celebrate your natural beauty, Some by Mi could be ideal. Bestselling products include the AHA-BHA-PHA 30 Days Miracle toner and cream and the Bye Bye Blackheads acne solution.
Where to buy:
Soon Skincare is making waves on the K-Beauty scene with its paraben-, sulfate- and phthalate-free skincare solutions. The brand is dedicated to using only the highest quality, skin-loving ingredients in its products. Its philosophy is to help you achieve a maintainable skincare regime that doesn't feature lots of steps to be effective. Bestselling products include the Mermaid Marine Collagen Serum, Magnesium Hydrocolloid Acne Patches and the Peony Foot Mask.
Where to buy:
Too Cool for School is an artistic cosmetic brand focused on creative experimentation and contemporary culture. Shop contours, makeup brushes, lipsticks, skincare and more.
Where to buy:
| # | C | Escada | J | May Coop | RE:P | Ten Seconds |
| 3CE | Caolion | Esmedic | Ja Seng Su | Medicube | Rita Rove W | Thank You Farmer |
| A | Carezone | Espoir | Jadilla J | Mediheal | Rose by Dr. Dream | Then I Met You |
| A.C. Care | Cathy Cat | Essential Extra | Jaminkyung | Memebox | Rosee | The Face Shop |
| A:TURE | Charm Zone | Esthaar | Jayeonmaeul | Midaskin | Ryeo | The History of Whoo |
| A3F | Chosungah22 | Etude House | K | Miracosmetic | S | The Klog |
| Acropass | Cle Cosmetics | F | Kameria | Mise En Scene | Sally's Box | The Lotus |
| Acwell | CJ Lion | Foodaholic | Kelly Water | Missha | Sanshim | The Saem |
| Aery Jo | Clamue | G | Kemuel | Missha Time Revolution | Saturday Skin | Tony Moly |
| AHC | Clio | Gaeam | KeraSys | Mizon | Scandal | Too Cool for School |
| Amore Pacific | CNP | Gatsby | Kicho | MJ Care | SCINIC | Tosowoong |
| Ameli | Colourplay | Glow Recipe | Klairs | Moonshot | Secret Key | Touch In Sol |
| Ani Place | Coogi | Goeunsenag | Kocostar | Mora Savina | Senite | U |
| A'pieu | Coreana | Goodal | Koh Gen Do | Morihata | Serazena | UKA |
| April Skin | Cosam | Green Wonil | Kwailnara | MULE | Shangpree | V |
| Aritaum | Cosline Prielry | H | L | N | Skin Inc | VDL |
| Ariul | Cosrx | Han Kyeong Hee | Lacvert | Nature Republic | Skin79 | Verite |
| Aromatica | Cremorlab | Hannule | Lady&Skin | Neogen | Skincure | VOV |
| Assoter | D | Hanskin | Lagom | Niveola | Skinfood | W,X,Y |
| Atopalm | Danahan | Happy Bath | Lalavesi | Nokdu | Skylake | Y.E.T. |
| B | Dantrol | Hera | Laneige | Noni Sangji | SipJangSaeng | Yadah |
| Banila Co | Herbolle | Lavida | O | So Natural | Yeondukong | |
| Bare Blanc | Dermal | Holika Holika | Leaders Clinic | O Hui | Somang | Yuhwayeon |
| BBIA | Dengimori | Hope Girl | L'Egere | Odyssey | Some by Me | Z |
| Be The Skin | Donginbi | Hyosiah | LG Care | Organic | Son&Park | Zain |
| Beauty Credit | Dr.Jart+ | I | Lioele | OOTD | Songak | Zamian |
| Beauty People | Dr. MJ | IASO | Lirikos | Organia | Songwol | Zeniswell |
| Belif | Dr. Pharm | Illi | Lisange | P | Soon Skincare | |
| Benton | E | Imselene | Llang | Peach and Lily | Sooryehan | |
| Beyond | Edgefit | Innisfree | Locomotion | Peripera | Sua Young | |
| Bi Hui Gai | Elicina | IOPE | Lolita Lempicka | Point | Sulwhasoo | |
| Bichigain | Elisha Coy | IPKN | Lotree | Primera | Suntique | |
| Biodefense | Enature | Isa Knox | M | Puretem | SU:M37 | |
| Born Skin | Enprani | Isoi | M Line From Mizon | Q-R | T | |
| BRTC | Entia Global | It's Skin | Mamonde | Re-en | Tears | |
| Bycream | Erborian | Manefit | Re:NK | TeenClear |
Have we missed a Korean Beauty brand? Let us know in the comments below.
Main image: Getty Images
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