These are the brands and products you absolutely have to try.
The popularity of Korean beauty products in the Western market is not new - beauty babes all over the world have been enjoying the innovation and quirkiness that comes with Korean Beauty brands for years. You know those cool cushion foundations? They're originally a Korean design. What about those amazingly hydrating sheet masks? Yep, they're Korean too.
But there are still some who have yet to jump on the K-Beauty bandwagon. For anyone who's not sure where to start and what to buy, we've got you covered.
Here's a list of K-Beauty brands every beauty junkie should know and the must-have products that prove Korean Beauty is worth its weight in gold.
1. Laneige
Laneige was created off the back of 20 years of research focusing on the relationship between water and skin. The brand now has its own technology coined "water science". The brand's skincare products focus on achieving plump, supple and wrinkle-free skin. Laneige also has a range of colour cosmetics designed to enhance the natural radiance of beautiful skin.
Where to buy:
2. Moonshot
This beauty brand celebrates individuality and playfulness. Basically, Moonshot wants to make those bold, eye-catching Instagram looks accessible to everyone, not just talented makeup artists. The easy-to-use colour cosmetic products are colourful, striking and multipurpose - the lip tints can be used on your cheeks and eyes and the eyeshadows can be used on your lips and cheeks. In addition, Moonshot has a range of skincare products that help you achieve the perfect makeup base: flawless and youthful skin.
Where to buy:
3. IOPE
Pioneers of the cushion foundation compact, IOPE is a cosmetics and skincare brand utilising bio-technology and plants science to create skincare solutions. IOPE is led by an extensive research team that isolates plant compounds and plant stem cells, believing the secret to beauty is in nature. In 2008, IOPE created the Air Cushion foundation which drew global attention and made the brand a household name.
Where to buy:
4. Amore Pacific
This premium skincare brand is unlike anything you've ever seen before. Amore Pacific's skincare uses compounds derived from the Asian botanicals found in the Jeju gardens on the "Island of the Gods". This volcanic island has some of the most nutrient-rich soil in the world and the green tea, bamboo and ginseng that grow there are the secrets to the efficacy of Amore Pacific. The brand was the first in the world to stabilise the potent anti-oxidant in green tea and utilise its power in skincare.
Where to buy:
5. Sulwhasoo
Sulwhasoo is a skincare system that adopts the holistic philosophies of Korean Herbal Medicine. According to these philosophies, skin goes through an energetic change at the age of 35 and becomes prone to dryness and ageing. Drawing on ancient wisdom, Sulwhasoo skincare balances the energetic changes in the skin through the blends of indigenous herbs and medicinal botanicals. In case you think this all sounds a little far-fetched, it's worth noting that this skincare brand is stocked by Bergdorf Goodman, the most luxurious department store in New York.
Where to buy:
6. 3CE
Korean blogger StyleNada is the brains behind this conceptual colour cosmetics brand. 3CE or 3 Concept Eyes is about expressing personality and individuality through makeup. With a base of three colours, pink, orange and beige, 3CE believes you can customise and create the natural but striking look of your choice.
Where to buy:
7. Caolion
Caolion was created by founder Jinyoung Joo as a solution to her very sensitive skin. These skincare products are not about defying age with harsh chemicals as Caolion believes ageing is a natural part of life and is not something we should be ashamed of. Instead, Caolion focuses on a "back to basics" strategy and creates natural, hypoallergenic skincare - without alcohol, fragrances or colouring - that can be used by anyone with any skin type.
Where to buy:
8. Dr Jart+
Dr Jart+ was created when a young entrepreneur met a young dermatologist and pledged to bring his innovative and super-effective skin formulas into the mainstream. After three years the pair finally launched Dr Jart+, a skincare and cosmetic brand committed to constant and consistent research into skin science and beauty innovation. In it's short years, this brand has already delivered several innovations that changed the beauty world entirely. You know BB creams and CC creams? Those were created by Dr Jart+. So were the very popular sheet masks that we can't live without.
Where to buy:
9. Skinfood
Drawing on the old philosophy "you are what you eat", Skinfood believes that healthy, bright skin starts with healthy food. Skinfood understands that nutrients, anti-oxidants and goodness from wholesome food are the secret to a beautiful complexion. The brand sources its specialist ingredients from sustainable farmers all over the world, using only the best, freshest and most ethical plants and foods to create its skincare products.
Where to buy:
10. Innisfree
Sourcing rare ingredients from the Korean volcanic island of Jeju, Innisfree believes beauty comes from nature. The island of Jeju is said to have "the four energies of pure nature", that is clean air, warm sunlight, fertile soul and pollution free water - thus making it the ultimate source for beauty enhancing and age defying botanicals. And it is naturally grown plants that are the secret to the success of Innisfree. Committed to sustainability and eco-consciousness, Innisfree pushes for a natural and recyclable approach to life.
Where to buy:
Signature K-Beauty products
Laneige Water Bank Essence EX
StrawberryNET
Laneige Two Tone Lip Bar
Cosme de Cosmetics
Laneige Firming Sleeping Pack
StrawberryNET
Moonshot Cream Paint
Sephora
Moonshot Perfect Cleansing Oil
Sephora
Moonshot Jelly Pot
Sephora
IOPE Colour Fit Lipstick
StrawberryNET
IOPE Natural Glow Air Cushion SPF50
StrawberryNET
IOPE Super Vital Extra Moist BB Cream SPF33
StrawberryNET
Amore Pacific Future Response Age Defense Cream
StrawberryNET
Amore Pacific Moisture Bound Hydration Ampoule
StrawberryNET
Amore Pacific Future Response Age Defense Serum
StrawberryNET
Sulwhasoo Concentrated Ginseng Renewing Cream
Cosme de Cosmetics
Sulwhasoo Makeup Balancer
StrawberryNET
Sulwhasoo TimeTreasure Renovating Eye Cream EX
StrawberryNET
Sunkissed Medium Glimmer Compact
PrettyLittleThing
3CE Cream Blusher
Sephora
Barbapapa Matte Lip Colour
Sephora
Caolion Premium Blackhead O2 Bubble Pore Pack
Sephora
Caolion Pore Refining Sheet Mask
Sephora
Caolion Pore Tightening Memory Sleeping Mask
Sephora
Dr Jart+ Premium Beauty Balm
Sephora
Dr Jart+ Mask Intra Jet Firming Solution 5 Sheets
Sephora
Dr Jart+ Dermaclear Microwater
Sephora
Skinfood Royal Honey Nutrition Essence
StrawberryNET
Skinfood Salt Mask Foam - Green Tea
StrawberryNET
Skinfood Platinum Grape Cell Emulsion
StrawberryNET
Innisfree Green Tea Pure Cleansing Water
StrawberryNET
Innisfree It's Real Squeeze Mask - Pomegranate
StrawberryNET
Innisfree Jeju Volcanic Pore Clay Mask
StrawberryNET
Directory of Korean Beauty Brands
Want more from Korean Beauty? Check out our directory of Korean Beauty brands.
| # | C | Escada | J | Mamonde | Re:NK | Ten Seconds |
| 3CE | Caolion | Esmedic | Ja Seng Su | Manefit | RE:P | The Face Shop |
| A | Carezone | Espoir | Jadilla J | May Coop | Rita Rove W | The History of Whoo |
| A.C. Care | Cathy Cat | Essential Extra | Jaminkyung | Mediheal | Rose by Dr. Dream | The Lotus |
| A:TURE | Charm Zone | Esthaar | Jayeonmaeul | Memebox | Rosee | The Saem |
| A3F | Chosungah22 | Etude House | K | Midaskin | Ryeo | Tony Moly |
| Aery Jo | CJ Lion | F | Kameria | Miracosmetic | S | Too Cool for School |
| AHC | Clamue | Foodaholic | Kelly Water | Mise En Scene | Sally's Box | Tosowoong |
| Amore Pacific | Clio | G | Kemuel | Missha | Sanshim | Touch In Sol |
| Ameli | CNP | Gaeam | KeraSys | Mizon | Scandal | U |
| Ani Place | Colourplay | Gatsby | Kicho | MJ Care | SCINIC | UKA |
| A'pieu | Coogi | Goeunsenag | Klairs | Moonshot | Secret Key | V |
| April Skin | Coreana | Goodal | Kocostar | Mora Savina | Senite | VDL |
| Aritaum | Cosam | Green Wonil | Koh Gen Do | Morihata | Serazena | Verite |
| Ariul | Cosline Prielry | H | Kwailnara | MULE | Shangpree | VOV |
| Aromatica | Cosrx | Han Kyeong Hee | L | N | Skin Inc | W,X,Y |
| Assoter | Cremorlab | Hannule | Lacvert | Nature Republic | Skin79 | Y.E.T. |
| Atopalm | D | Hanskin | Lady&Skin | Neogen | Skincure | Yadah |
| B | Danahan | Happy Bath | Lagom | Niveola | Skinfood | Yeondukong |
| Banila Co | Dantrol | Hera | Lalavesi | Nokdu | Skinmiso | Yuhwayeon |
| Bare Blanc | Dermal | Herbolle | Laneige | Noni Sangji | Skylake | Z |
| BBIA | Dengimori | Holika Holika | Lavida | O | SipJangSaeng | Zain |
| Be The Skin | Donginbi | Hope Girl | Leaders Clinic | O Hui | So Natural | Zamian |
| Beauty Credit | Dr. Jart+ | Hyosiah | L'Egere | Odyssey | Son&Park | Zeniswell |
| Beauty People | Dr. MJ | I | LG Care | Organic | Somang | |
| Belif | Dr. Pharm | IASO | Lioele | OOTD | Songak | |
| Benton | E | Illi | Lirikos | Organia | Songwol | |
| Beyond | Edgefit | Imselene | Lisange | P | Sooryehan | |
| Bi Hui Gai | Elicina | Innisfree | Llang | Peripera | Sua Young | |
| Bichigain | Elisha Coy | IOPE | Locomotion | Point | Sulwhasoo | |
| Biodefense | Enature | IPKN | Lolita Lempicka | Primera | SU:M37 | |
| Born Skin | Enprani | Isa Knox | Lotree | Puretem | T | |
| BRTC | Entia Global | Isoi | M | Q-R | Tears | |
| Bycream | Erborian | It's Skin | M Line From Mizon | Re-en | TeenClear |
Have we missed a Korean Beauty brand? Let us know in the comments.
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$9 off with $160 order
Get $9 off when you order $160 at Cosme de Cosmetics. T&Cs apply.
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The Facial Company
FREE Demalogica Cleanse And Prime Kit With $99+ Order
while supplies last
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The Facial Company
FREE Demalogica Clear Start Kit
Enter the code at checkout to receive FREE Demalogica Clear Start Kit when you spend over $99. Valid while supplies last. T&Cs apply.
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Cosme de Cosmetics
$4 off $125 order
Get $4 off when you order $125 at Cosme de Cosmetics. T&Cs apply.
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Bobbi Brown
FREE mini dual ended eye brush
Get a FREE mini dual ended eye brush with any Camo Luxe Palette purchase at Bobbi Brown. T&Cs apply.
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ThePharmacy
Check out the great deals at ThePharmacy.
T&Cs apply
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The Healthy Mummy
FREE download – Healthy Kids Lunch Boxes eBook
This amazing Healthy Kids Lunch Boxes book has over 100 nutritious and portable food ideas for your kids. Get your FREE copy now. T&Cs apply.
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Shop Zero
$30 off when you spend over $250
Enjoy $30 off when you spend over $250 at Shop Zero. T&Cs apply
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NatureBee
Hurry to NatureBee to see all their special deals.
T&Cs apply
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CrazySales.com.au
Clearance sale now from $2.99
Shop clearance sale now from $2.99 at Crazy Sales. Includes pet supplies, sports & fitness, home & garden and much more. T&Cs apply.
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Cosme de Cosmetics
18% off site-wide: Season Finale
Use the promo code to receive 18% off any order site-wide. T&Cs apply.
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My Protein
New customers get shaker when you spend $50
Discount code, cannot be used to purchase gift vouchers. T&Cs apply.
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SmartBuyGlasses
$19 off orders over $180
Simply use the code to get $19 off orders over $180 at SmartBuyGlasses. T&Cs apply.
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SmartBuyGlasses
25% off all prescription lenses
Valid for all prescription lenses. T&Cs apply.
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VisionDirect
25% off prescription lenses
Valid on prescription lenses. T&Cs apply.
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DressLily
Up to $31 off orders $20+
Any order get $2 off $20, $6 off $50, $10.8 off $90, $15.6 off $130, $19.2 off $160, $22.8 off $190, $27.6 off $230 and $31 off $260 at DressLily. Conditions apply.
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DressLily
Up to $30 off order $20
Any order enjoy $2 off $20, $4 off $40, $6 off $50, $7.2 off $60, $9.6 off $80, $12 off $100, $14.4 off $120, $18 off $150,$24 off $200,$30 off $250 at DressLily. Conditions apply.
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DressLily
Up to $18 off orders $20+
Any order enjoy $2 off $20, $4 off $40, $6 off $50, $7.2 off $60, $9.6 off $80, $12 off $100, $14.4 off $120 and $18 off $150 at DressLily. T&Cs apply.
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Sephora
10% off your first online purchase
Simply use the code to get 10% off your first order when you sign up as a Beauty Pass Member at Sephora. T&Cs apply.
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VisionDirect
$22 off orders over $220
Simply use this code to receive $22 off orders over $220 at VisionDirect. T&Cs apply.
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Rosegal
Up to $30 off orders from over $45: plus size clothes & beauty
Shop now and get $5 off orders $45+, $12 off orders $80+, $15 off orders $100+ or $30 off orders $200+ on plus size clothes & beauty at Rosegal. Simply apply the code to avail. T&Cs apply.
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Clearly Contacts
20% off all lens upgrade
Use the promo code at checkout to receive 20% off high-index, sunglasses, Transitions, BlueReflect and progressive lens upgrade from Clearly Contacts. T&Cs apply.
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Dissh
10% off all full price styles
Get 10% off all full price styles by using this code at Dissh. T&Cs apply.
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Showpo
10% off student discount
Students can enjoy 10% off their orders at Showpo. Strictly valid for students only. Conditions apply.
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Amazon AU
FREE 30-day trial with Amazon Prime
Try Amazon Prime and enjoy member benefits including FREE delivery on eligible items, exclusive deals, discounted priority delivery, Prime Video, Alexa Shopping and more.
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Rosegal
Up to $18 off all orders over $20 + FREE shipping
Enjoy up to $18 off all orders over $150 + FREE shipping. And for the following orders, receive $2 off $20, $4 off $40, $6 off $50, $7.2 off $60, $9.6 off $80, $12 off $100, $15.4 off $120 and $18 off $150. T&Cs apply.
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Rosegal
Up to $18 off all orders over $20 + FREE shipping
Enjoy up to $18 off all orders over $150 + FREE shipping. And for the following orders, receive $2 off $20, $4 off $40, $6 off $50, $7.2 off $60, $9.6 off $80, $12 off $100, $15.4 off $120 and $18 off $150. T&Cs apply.
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Aussie Health Products
Clearance sale from $4.65
Purchase health products from $4.65 only. Conditions apply.
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Clearly Contacts
20% off first order of contacts with email sign up + FREE shipping
Enjoy 20% off your first order of contacts with email sign up plus FREE shipping at Clearly Contacts. T&Cs apply.
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Clearly Contacts
50% off first pair of glasses with email sign up + FREE shipping
Get 50% off first pair of glasses with email sign up plus FREE shipping at Clearly Contacts. T&Cs apply.
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Clearly Contacts
15% off designer sunglasses
Get 15% off sunglasses from Foster Grant, Sketchers,Rygers and much more at Clearly. Restrictions apply.
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Clinique
FREE bag with purchase of any 2 Clinique fit products
Get a FREE bag when you purchase any 2 Clinique fit products. Choose a color for the coupon code. T&Cs apply.
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SkincareStore
FREE delivery on orders over $49
Receive FREE delivery on orders over $49 at SkincareStore. T&Cs apply.
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iHerb
$5 off your first order
Simply use this code to receive $5 off your first $40 order at iHerb. Conditions apply.
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iHerb
10% off your first order
Save 10% on your first order at iHerb by using this code. No minimum spend required. T&Cs apply.
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Clearly Contacts
20% off frames
Simply use this code to receive 20% off frames at Clearly Contacts. T&Cs apply.
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Blackmores
30% off first order when you sign-up
Save 30% on your first order with sign up at Blckmores. T&Cs apply.
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Blackmores
Free shipping when you spend over $70
Simply spend over $70 to receive free shipping from Blackmores.
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eBay
Up to 76% off Daily deals
Grab a bargain from eBay's deals section with up to 76% off. T&Cs apply.
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Mydeal.com.au
$10 off your order when you sign-up
Subscribe to MyDeal's newsletter and get $10 off on orders over $150. Conditions apply.
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Lhami
Skincare & beauty treatments from $24.95
Shop the skincare & beauty treatments from $24.95 at Lhami. T&Cs apply.
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Mydeal.com.au
FREE shipping on selected items
Get your orders shipped for FREE. Valid on selected items only. T&Cs apply.
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Newchic
10% off personal care items
Enjoy 10% off personal care items at Newchic. Includes teeth care, body shaping, foot care and much more. T&Cs apply.
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