Will Kogan peak early and release its Click Frenzy codes again this year? Only time will tell.
If you’ve been following the Click Frenzy mayhem over the past years you’ll know that online electronics company Kogan and Click Frenzy have not been on the best of terms. In 2013 Kogan boycotted the one-day shopping sales event, stating that “No one company should own Christmas Sales, Boxing Day Sales or Online sales events” (Smart Company) and citing that Click Frenzy was charging them a blistering $30,000 fee for the opportunity to be part of their event.
Naturally, Kogan decided to decline the offer. But instead of leaving it alone, proceeded to create its own Kogan Click Frenzy, releasing it hours before the official event. The online shopping event responded to this ‘hijack’ issuing Kogan with a cease-and-desist to protect its intellectual property and defended their case stating: “We aren’t out to stifle sales activity or completion. We welcome that. You can call your sales event whatever you like. And if you’re a participant of Click Frenzy, we grant people the right to use that term to promote the event.” (Smart Company)
Kogan has since renamed its discount deals Kogan Frenzy - Clicking Frenzily on Deals And while Kogan Frenzy is still very much a part of the Kogan brand today, it seems that all this bad history is now water under the bridge for the two brands as Kogan is penned to be involved with this year’s Click Frenzy. All the details start at 7pm on Tuesday the 19th of May 2016. Here’s hoping Kogan doesn’t peak early again and steal Click Frenzy’s thunder.
In the meantime, you can check out what other brands are penned to be involved in the biggest shopping event of the year a.k.a. Click Frenzy here or start shopping the discounts below: