Why Aussie fashion brand KITX is heading to Buckingham Palace
And it's not just to catch a glimpse at Meghan Markle.
When royalty calls, you better believe that KITX is answering.
The Australian brand has been invited to exhibit a dress at the Commonwealth Fashion Exchange, an initiative by Eco Age encouraging sustainability in fashion by showcasing top eco-friendly designers in each Commonwealth nation.
The initiative is designed to celebrate the designs, heritage and materials of each participating nation.
KITX will be debuting a dress that was designed in close collaboration with a team in the Solomon Islands, where they sourced beading created with natural shells to accent the design, and will incorporate renewable fine Australian wool from Woolmark.
This focus on material sourcing is of the highest importance to designer Kit Willow, who told Vogue, "We forget that fashion starts at the dirt level. It starts with the farmers, the cotton crops, the dyeing, the deforestation of trees for [wood-based fabrics like] viscose . . . It has a profound effect on water and land, which is where we’re seeing the impact now.”
In a post on the KITX Instagram page, Willow spoke of how honoured she was to have the brand included in the Exchange.
"This meaningful and timely initiative is core to the heart of KITX and will no doubt elevate the conversation and bring greater awareness to consciously sourcing materials and artisan skill to ensure we can keep this magic alive and limit fashion’s impact on the planet’s precious resources."
The dress will debut at Buckingham Palace on 19 February, so there isn't long to wait and Willow's excitement is catching.
“Surrounded by industry leaders, royalty, and heads of government—it really feels like the beginning of the whole industry coming together to support this movement,” she said.
In the meantime, you can check out KITX at THE ICONIC and at David Jones, as well as direct from the KITX website. If you're a fan of sustainable fashion, this is definitely a designer you'll want to check out.
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