Kim Kardashian uses this totally affordable anti-ageing skin care product

Alexandra Hourigan 31 January 2018 NEWS

KimK Skin

Let's be honest, who wouldn't want skin like Kim Kardashian? Best part is... now we know the secret!

I mean, seriously. Kim Kardashian may know how to glam but when it comes down to it, she is kind of blessed with some of the most gorgeous skin we've ever seen. The reality star isn't shy to also let us in on her beauty secrets here and there too. However, with her glam lifestyle, most of the time her favourite products were a little out of our reach until now.

In a recent post on her website, Kim outlined her favourite 15 skin care products and there was definitely one that rang a bell. The Ordinary's Granactive Retinoid Emulsion 2%, formerly known as Advanced Retinoid 2% was listed as Kim's favourite anti-ageing serum and there is definitely a reason why this is so exciting. This product is not going to break the bank or make your wallet take a strike. This particular skin care product costs $18. Yes, you read that right.

If the name, The Ordinary, is ringing a bell it's probably because people lost it over its serum foundation with a 25,000 person waiting list. The brand is known for amazing quality products at super affordable prices.


The Ordinary Granactive Retinoid 2% Emulsion is a lightweight, moderate-strength emulsion with barely any irritation levels. The product’s active ingredient, Hydroxypinacolone Retinoate (HPR), a less abrasive alternative to retinoic acid, or Retin-A, to accelerate skin cell turnover and reverse the signs of ageing and acne. This product is perfect to target multiple skin concerns such as fine lines and wrinkles to uneven skin tone, and promises to prolong your skin's youthful "bounce" and radiance. If retinol is still a little confusing for you then here is everything you need to know about retinol.

Being a potent product and treatment, it is suggested that you work the serum into your evening skincare routine before applying moisturiser or face oil. It's also important that you avoid sun exposure after using this product and if you're getting laser or facial waxing, let your beauty therapist know.

Where to buy The Ordinary

The best part is that not only is this product incredibly affordable, but you can shop it here in Australia. However, since Kim and a bunch of skincare experts have openly spoken about how much they love this brand, it can be a tad hard to come by. Some of The Ordinary stockists include our favourite brands:

THE ORDINARY GRANACTIVE RETINOID EMULSION 2%
THE ORDINARY GRANACTIVE RETINOID EMULSION 2%

Adore Beauty

The Ordinary Granactive Retinoid 2% in Squalane
The Ordinary Granactive Retinoid 2% in Squalane

ASOS

THE ORDINARY Granactive Retinoid 2% Emulsion (30ml)
THE ORDINARY Granactive Retinoid 2% Emulsion (30ml)

Cult Beauty

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