Khloe Kardashian launches Mama Maternity line for Good American
All you expecting mums are going to love Khloe Kardashian's new clothing line and we can't blame you either.
Back in January, Khloe gave us a sneak peek into what we could expect to be coming to her fashion brand, Good American. She showcased the prototype for her new maternity jeans line and now, it's become a reality. The line is called "Good Mama" and officially dropped on 15 March.
The best part is that Khloe is accommodating for mums of all shapes and sizes. It's a known fact that everyone is different when pregnant and so she is launching sizes ranging from a size 00 all the way to 24. The collection is “designed to offer sexy, great-fitting denim without sacrificing style or comfort, leaving women to focus on what matters most — being a good mama!” according to a press release.
You can get jeans in a range of styles including mid and low style jeans and a range of coloured denim. They're available in two separate styles, designed for different stages of pregnancy to accommodate for a growing bump.
The first is the "Honey Moon" jeans for mums towards the beginning of their pregnancy. These jeans have stretchy fabric on the sides to accommodate for a growing belly. Those towards the end of their pregnancy can opt for the "Home Stretch" jeans which have an ultra soft belly cocoon. The jeans also won't leave any marks on your belly which Khloe claims is super important.
The inspiration behind this line of clothing came from Khloe herself. She stated how she was sick of wearing dresses and leggings, plus she is just a big fan of jeans! She also wanted to break the stereotype on maternity wear. “The maternity market, it’s just not as cute and fun as you want it to be, especially when you are a fashion girl,” stated the reality star and mum-to-be. So, what did she do? Created her own fashion line.
The prices range from $203 to $244 and you can purchase them from one place and one place only, the Good American website. It didn't take long for fans to jump onto social media and express their excitement for this launch immediately expressing their support and thankfulness to Khloe!
— jenna (@jennacarole) March 13, 2018
Will i drop an unreasonable amount of money for something from Khloe Kardashian’s Good Mama collection?? Absolutely
— ila (@ilabrodeur) March 13, 2018
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