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Will the price of Kayo Sports go up?

How much does Kayo cost?

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The arrival of Kayo Sports in November 2019 caused a major disruption to the sports streaming world. It offers access to over 50 sports through the one app. We've been following the launch of Kayo Sports closely, and you may have already discovered our extensive review.

The price of Kayo Sports is one of its strongest selling points. If you look at our price comparison of alternative services, it offers great bang for buck. The price of Kayo Basic is $25 a month, while the price of Kayo Premium is $35 per month. The only difference between the two is that the latter offers three simultaneous streams to the former's two.

For those currently paying up to $74 for close to the same content (only missing Eurosport channel and Sky Racing) on Foxtel, the price of Kayo is far more affordable. It's also much better aligned with what streamers have come to expect from the likes of Netflix, Stan and Optus Sport.

Since we published our review, we've been closely monitoring the feedback from Australian live sports streaming fans. We've previously answered the three most common questions, but there is a fourth topic that has continually emerged. Not so much a question as a fear.

A fear that – despite there being no lock-in contract - after you've signed onto the service and cancelled your existing live sports subscriptions, the price of Kayo Sports will go up.

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Kayo Sports price rise highly unlikely

The good news is that the price of Kayo Sports is highly unlikely to go up. While I have no official quote to share with you on the matter at this time, from my conversations and explorations into the subject, I've been given every reason to believe that the current prices are set in stone.

Kayo Sports is in the enviable position of having access to broadcast rights - through its sister company in Foxtel - that it doesn't directly pay for. Despite what must have been significant investment getting Kayo Sports built and marketed, this fact keeps ongoing costs considerable down relative to other services.

This should ensure that even if Kayo Sports dives further into original content, that still won't lead to a price rise.

We must also consider that as a streaming app, the price of Kayo must compete against sports streaming app alternatives – which can include the official apps of the sports Kayo broadcasts – that are under $20.

One future possibility is that Kayo may move to introduce an annual subscription fee. While this seems like a fairly common sense move, most other streaming services have yet to adopt this. Howwever, Disney+ launched into Australia with both a monthly subscription and a discounted annual fee.

It'd be interesting to see if Kayo were to add a yearly fee, if it would be discounted at all. If it were then we'll be expecting many more to snap up a discount and get their sports fix year round.

While the far future can never be truly predicted, even by those in control of it, a concern about a Kayo price rise should not be your barrier to entry.

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